By Ann Smarty September 8th, 2015 How is it possible that we are in the year 2015, and the same usability mistakes from 2007 are being seen? We are in a whole new age of the Internet, and yet even huge companies are launching websites that are barely usable thanks to very obvious issues. These … Continue reading Your Actionable Usability Checklist: Usability Mistakes to Fix
Annaliese HenwoodSeptember 2, 2015 So, you want to send out a marketing email newsletter, right? You think you have it all ready to go, but do you really? This essential email marketing checklist (a 5-part series) goes over each element you must follow to get the most out of your hard work. These are the … Continue reading Email Marketing Newsletters: Your List Management Checklist
Christine MarinoSeptember 1, 2015 Okay, so you have a great new hire and you’re excited about getting them to work at your company. You have a wonderful work culture, fantastic benefits and you can’t wait to get them onboarded. But what does that mean? What should you include in your new employee onboarding checklist? At … Continue reading The New Employee Onboarding Checklist to Use Before Hiring
Tim AshAugust 23, 2015 Let’s say your company needs to improve the product navigation experience. Your boss mentions that you’re going to develop new key ways to allow users to navigate – and you’re driving the project. To a lot of marketers, that process looks like this: Technically speaking, that has all the components of … Continue reading Website Testing Checklist: Usability Tests, User Acceptance Tests, and Split Tests Explained
Keegan BrownAugust 4, 2015 A site redesign can be a big undertaking for a company, taking up a lot of time and resources. In addition to the technical aspects involved with SEO migrations, there are often several important PPC elements that get lost in the transition to a new site. While you may be thinking … Continue reading PPC Checklist: 5 Things to Do After a Site Redesign
Aya TsurutaAugust 1, 2015 There’s a reason you don’t see Skittles in the Wholefoods checkout line or Prada bags at Walmart. Suppliers need to choose their retailers strategically, and vice versa. A strong supplier-retailer relationship could lead to a road of long-term success and more efficient practices. Today, retailers and suppliers are becoming increasingly collaborative … Continue reading A Checklist for Choosing the Right Retailer
Alex SholemJuly 16, 2015 We’ve reached the penultimate post in our Starting a Business series and it’s time to talk about one of the most important decisions any small business owner will face: choosing a location for their business. Choosing the Right Area for Your Business Location Before you start looking at specific spaces for … Continue reading The Business Location Checklist – Picking the Perfect Place
It may seem early to start planning, but if you get a head start, you’ll be prepared to make the most of the holiday rush. Columnist David Rekuc has some tips to get you ready. David Rekuc on July 15, 2015 It’s that time of year again: Consumers are headed to the beach while retailers … Continue reading The Essential 2015 Holiday Checklist For Online Retailers
Matthew GrattanJuly 6, 2015 Audits are no joke. They’re stressful, time-consuming and costly if you’re found to be out of compliance. Odds that your business will be targeted for a sales tax audit are greater than you think. To make up budget shortfalls, states are hiring more auditors and keeping them busy. No need to … Continue reading Tax Audit Checklist: Don’t Let the Next Audit Take You by Surprise
Nicole McCullumJuly 4, 2015 If your website is already ranking for your targeted keywords but you are not in the top positions, you can gain tremendous benefit by focusing on improving your existing search engine ranking. Improving your existing rankings will help you achieve a higher click through rate and increase website traffic and lead … Continue reading 15 Point Checklist to Improve Search Engine Ranking
