Don’t force your audience to leap over hurdles to get the content they want. Columnist Andrea Lehr discusses the downsides of gated content and explains how chatbots can help. Andrea Lehr on October 11, 2017 Most of us know that first impressions are important, and although we don’t like to think that we … Continue reading Why it pays to skip the form (and embrace chat)
Tag Archives: Chat
How 2 Brands Navigate the Chaotic Chat Channels of Modern Ecommerce Customer Service
David Feng — October 6, 2017 — October 6, 2017 Earlier this year, Michael Mandel from Progressive Policy published a piece about the growth of ecommerce sector jobs based on the latest data from the Bureau of Labor Statistics. From 2007 to 2017, the ecommerce sector has created roughly 397,000 new jobs in the United … Continue reading How 2 Brands Navigate the Chaotic Chat Channels of Modern Ecommerce Customer Service
4 Ways Live Chat Can Help Your Business Generate More Leads
Bonnie Harris — September 21, 2017 Follow @waxmarketing — September 21, 2017 Live chat has become one of the most popular ways to deliver customer service. Enterprise adoption of this tool grew from 38 percent in 2009 to 58 percent in 2014, Forrester reports. Live chat use will continue to grow over the next few … Continue reading 4 Ways Live Chat Can Help Your Business Generate More Leads
Grow Your Twitter Network With These 4 Chat Tools
Susan Gilbert — May 29, 2017 Follow @SusanGilbert— May 29, 2017 Twitter Chat Tools That Will Increase Your Following Today I have some resources to help you improve your marketing strategy on Twitter through chats. Here’s four links with tips and tricks to kick start your Monday. Growing a loyal brand following is enhanced with … Continue reading Grow Your Twitter Network With These 4 Chat Tools
A Fast (and Easy) Way to Chat Up New B2B Prospects Online
John Nemo — May 26, 2017 Follow @JohnNemoPR— May 26, 2017 Here’s a nifty way to use LinkedIn Search to find real-time, warm leads to engage with on the platform. Looking for more B2B sales leads online? There are 500 million of them sitting over on LinkedIn, which continues to add two new members to … Continue reading A Fast (and Easy) Way to Chat Up New B2B Prospects Online
Are The Chat Bots Taking Over The Social Media Customer Support Experience?
Sahail Ashraf — March 14, 2017 Follow @Talcontent— March 14, 2017 There is a lot of talk flying around at the moment regarding robots and how they are eventually going to steal everybody’s job. This may not happen (but we think something very close to it will), but one of the most obvious points of … Continue reading Are The Chat Bots Taking Over The Social Media Customer Support Experience?
Why Your E-Commerce Site Needs Live Chat
Ari Gillam — February 15, 2017 Follow @arigillam— February 15, 2017 A positive customer experience is one of the hallmarks of a company’s long-term success. One of the keys to providing an exceptional customer experience is giving customers the ability to speak with your company directly when they have questions, comments, or concerns. For e-commerce … Continue reading Why Your E-Commerce Site Needs Live Chat
How Live Chat Can Do Wonder With Ecommerce Business
James Arnold — December 25, 2016 — December 25, 2016 When you’re running an ecommerce business, you’re well aware that your customers’ shopping experience means everything. Keeping that in mind, you’ll find that the benefits of using a live chat feature to provide real-time customer support to your valued shoppers are numerous. The ability to … Continue reading How Live Chat Can Do Wonder With Ecommerce Business
Content-specific chat prompts: Unlocking the power of conversation
Columnist Jacob Baadsgard explains how live chat technology can be deployed in a more personalized way to turn your content into conversations, leads and sales. Jacob Baadsgaard on November 2, 2016 Often, live chat is viewed as a customer service tool — or, even worse, a pesky sales pop-up. In my opinion, though, while … Continue reading Content-specific chat prompts: Unlocking the power of conversation