by Sean Hargrave, Staff Writer, October 27, 2016 Another day, another brand jumping on the IoT and chat bot bandwagon, or should I say artificial intelligence assistant? Marketers should learn the lesson that journalists have always known which always tells you what you need to know. It’s the moment in every Columbo episode when the … Continue reading How Can ‘Smart’ Marketers Be So Wrong About IoT And Chat Bots?
Tag Archives: Chat
3 Reasons Adding Live Chat is Good for Business
by Ross WingoOctober 21, 2016 Allow me to introduce the unsung hero of customer acquisition and retention: live chat for your website. If your business doesn’t already have a live chat product, then you’re missing out on a great way to engage potential and existing customers. While live chat is effective for capturing information about … Continue reading 3 Reasons Adding Live Chat is Good for Business
Why sales chat needs to be part of your multi-channel strategy
Live chat is a powerful sales tool, so don’t confine it to only your web page. Columnist Tamar Weinberg explains how to make it a part of your multi-channel marketing strategy . Tamar Weinberg on September 12, 2016 Giving your site visitors the option to chat with a sales representative is a key driver in … Continue reading Why sales chat needs to be part of your multi-channel strategy
Enable More Sales With Targeted Live Chat
by Miles Hobson July 3, 2016 Follow @miles_hobsonJuly 3, 2016 Live chat. A technology that’s been around for years. Fully understood by a small proportion of marketers. Sadly, correctly optimized by even less. You can’t just stick live chat on a website and expect magic to happen. Some people just add it as another support … Continue reading Enable More Sales With Targeted Live Chat
The Rise of Live Chat Support: Is Your Contact Center Ready?
by Suzanna Colberg May 28, 2016May 28, 2016 “The most effective customer service is designed to reduce effort at all stages of the customer journey—not just after a sale or when problems arise.” This insight from journalist and market researcher Craig Borowski rings particularly true in an age where digital interaction has become the norm … Continue reading The Rise of Live Chat Support: Is Your Contact Center Ready?
The Beginner’s Guide To Social Media Chat Bots
by Sahail Ashraf May 27, 2016 Follow @TalcontentMay 27, 2016 There’s a famous film, a recent one, called Ex Machina. In it, a man meets an AI robot that looks suspiciously real and starts to form a relationship with him. The idea is that AI truly works if we cannot tell the difference. Want to … Continue reading The Beginner’s Guide To Social Media Chat Bots
Rand Fishkin Video Chat: How to Grow Your SEO Company in 2016
by Marvin Russell April 20, 2016 Follow @mysiteauditorApril 20, 2016 A few days ago, The Wizard of Moz, Mr. Rand Fishkin himself shared 25 minutes of fascinating advice and tips on how to launch, grow, and run a successful SEO business in 2016. As he described, about 40% of Moz’s 35,000 users are SEO service … Continue reading Rand Fishkin Video Chat: How to Grow Your SEO Company in 2016
Is Live Chat Support Killing Your Landing Page Conversions?
by Allen Finn March 31, 2016March 31, 2016 Let’s say you do a Google search, click on a paid ad, and navigate to a site to purchase bespoke pillowcases. In the lower right-hand corner of your browser you notice something lying in wait. After thirty seconds or so spent lost in the intricate stitching details, … Continue reading Is Live Chat Support Killing Your Landing Page Conversions?
Increase Conversions With Link Tracking and Live Chat
by Miles Hobson March 21, 2016 Follow @miles_hobsonMarch 21, 2016 Do you know a thing or 2 about the benefits of link tracking? The first benefit of link tracking that always pops into my head is increased conversion rates. Why increased conversion rates? Well sure, link tracking can help you optimise campaigns to get more … Continue reading Increase Conversions With Link Tracking and Live Chat
How To Host A Successful Small Business Twitter Chat
by Jo Lynn Deal November 16, 2015 Follow @jolynndealNovember 16, 2015 Wouldn’t it be nice to attend a networking event where the people attending were talking about a topic that just happened to be your specialty? What if you were able to quickly research those who were participating and learn more about them right there … Continue reading How To Host A Successful Small Business Twitter Chat
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