Jessica BowersMarch 13, 2015 Should Small Business Marketers Be Worried Facebook Is Purging Inactive Likes Last week, Facebook announced that March 12th would mark the beginning of a major upcoming purge of likes from “deactivated and memorialized accounts.” Over the next several weeks, likes and comments from inactive accounts on business pages and posts will … Continue reading How Facebook’s Latest Change Could Affect Your Business
Tracey WallaceMarch 7, 2015 Google’s algorithm changes have a long history of seriously affecting corporations using SEO to bolster their brand, often without much weight behind the content they are publishing. Content farms were the first to take a hit, with companies including Demand Media and Ask.com experiencing significant traffic declines due to poor quality … Continue reading New Google Algorithm Change on the Horizon: Prioritize Mobile or Be Penalized
Columnist Paul Roetzer explores the potential of artificial intelligence to augment marketing automation platforms and transform the industry. Paul Roetzer on March 4, 2015 The art and science of marketing are on a collision course. Many tasks commonly performed by marketers, such as copywriting, data analysis and strategy, are at risk of being computerized in … Continue reading The Missing Piece Of Marketing Automation That Could Change Everything
Richie ContartesiFebruary 19, 2015 Online Marketing Predictions to prepare for: Search engines are constantly changing, but we have a feeling things are really going to get shaken up in 2015, at least as far as Internet marketing goes. The game is getting tougher, and the search engines are getting smarter, so we are confident that … Continue reading How Will Online Marketing Change In 2015?
It sounds easy, but it’s surprisingly hard for most of us: To become a better listener, stop focusing on what you’ll say next. By Art Markman February 13, 2015 Next time you’re at a meeting when you are not a central participant, take a couple of minutes and watch some of the other people at … Continue reading How One Simple Change Can Make You A Better Listener
Adam Roseland January 2, 2015 There is a strange phenomenon in business and economics (as well as in most of the world). This has been studied by philosophers and industries alike. It is the principle that 80% of our results, come from about 20% of our causes. What does that mean? It means … Continue reading How the 80/20 Principle Can Change Your Business
Laura Donovan December 18, 2014 While many business owners are not very happy about the changes to promotional updates on their Page and the disappearance of the “Like Gate”, Facebook did say in a recent Blog that they were committed to Business Pages and were working on making improvements for Business Page owners. The … Continue reading Exciting Change: Facebook Adding 7 Call-to-Action Buttons to Business Pages
Leslie Hughes December 3, 2014 This past year, I’ve re-connected with several friends I used to have frequent conversations with on Twitter. We all agree that this medium has changed significantly in a few short years. When many of us began adopting Twitter in 2007/2008, we collaboratively found a collaborative group of “strangers” who … Continue reading What Must Change In Social Media Marketing For 2015
By Warren Knight, Published October 29, 2014 Google loves change and loves me, probably more than any other company in the world and that’s noticeable in their algorithms, especially Panda and more specifically, a new iteration in the form of Panda “4.1”. With this new update, it has been reported by BrightEdge that brands saw an astounding 90% … Continue reading Google’s “Panda 4.1″ Update will Change Your Content Marketing Strategy
Having a successful PPC strategy is crucial for businesses that pump the majority of budgets into Google AdWords. Competition for keywords is fierce, so advertisers can’t afford to settle for lower than average conversion rates. That’s why it’s important that PPC advertisers can accurately track PPC ad conversions to optimise their campaigns. Most companies measure … Continue reading 5 Statistics That Will Change Your Mind About PPC Call Tracking
