Tag Archives: Case

The Business Case for Prioritizing Fundamentals

Jordan Edwards — July 26, 2019 — July 26, 2019 Business is an evolving process: fail quick, learn, and continue. The first bookkeeper we hired when we started our company wasn’t a senior accounting professional. He was fresh out of college and knew the basics, but he didn’t have much experience in the field; however, … Continue reading The Business Case for Prioritizing Fundamentals →

Case Study: Launching a Tool on Product Hunt is a Strategy for Success

Case Studies

Barbora Boskova — July 4, 2019 — July 4, 2019 This is such a true statement. If you successfully launch your tool, you can get a high number of visitors to your site. These visitors can become daily users and accelerate your revenue goal. Even in our own team, we didn’t know this at first. … Continue reading Case Study: Launching a Tool on Product Hunt is a Strategy for Success →

The Business Case for Executive Assessment

Leadership

Darleen DeRosa — June 4, 2019 Follow @onpoint_llc — June 4, 2019 It’s often taken for granted that organizations need to identify and develop their talented employees, but a surprising percentage of them struggle to do so. In the case of executive-level talent, this failure has serious consequences. According to a recent study, about 1 … Continue reading The Business Case for Executive Assessment →

A case study for delivering performance in a mature Google Ads account

Performance Management

Over the course of a year, 80 experiments tested a wide array of features (like responsive ads, target CPA bidding and others) for a large legal client. Mark Meyerson on April 10, 2019 Running a Google Ads campaign can be a case of you’re damned if you do and your damned if you don’t. … Continue reading A case study for delivering performance in a mature Google Ads account →

Case study: A tale of two insights and why they are not all created equal

Customer Experience

Learn how one business used a virtual focus group to gather data and surfaced an unexpected insight that changed their whole campaign strategy. Gary Ellis on January 30, 2019 Understanding your target customer is essential to crafting messaging that results in impactful campaigns. The importance of uncovering the right insight is a struggle that all … Continue reading Case study: A tale of two insights and why they are not all created equal →

How the Covington High Incident Makes the Case for Social Media Policies

Social Media Planning

Patti Podnar — January 23, 2019 Follow @PodnarWriting — January 23, 2019 Tomorrow, my husband and I will be taking our 8th-grade son to his interview for the all-boys Catholic school he wants to attend. So, naturally, the viral video about Covington Catholic caught my attention this weekend. But that’s not really relevant. I wanted … Continue reading How the Covington High Incident Makes the Case for Social Media Policies →

DOJ To Bring Criminal Price-Fixing Case Centered On Search Algorithms

Search Tools

DOJ To Bring Criminal Price-Fixing Case Centered On Search Algorithms by Wendy Davis , Staff Writer @wendyndavis, October 4, 2018 The Department of Justice is bringing a “first of its kind” criminal antitrust prosecution involving companies that may have gamed online search algorithms in order to fix prices. That’s according to DOJ antitrust chief Makan Delrahim, … Continue reading DOJ To Bring Criminal Price-Fixing Case Centered On Search Algorithms →

Case study: The tale of two internal link tweaks

SEO Link Building

Contributor Dave Davies shares a case study that shows how smart internal link building and targeted SEO can have a significant impact on rankings and traffic. Dave Davies on August 28, 2018 Back in 2016, I wrote a piece on optimizing internal linking structures. In the article, we discussed a range of issues from PageRank … Continue reading Case study: The tale of two internal link tweaks →

Case Study: How Not Having Online Reviews Lost This Local Business a Job

Online Reviews

Mike Brooks — August 16, 2018 Follow @michaelsbrooks — August 16, 2018https://traffic.libsyn.com/nuclearchowder/Case_Study-_How_Not_Having_Online_Reviews_Lost_This_Local_Business_A_Job.mp3 This may be one of the most important podcasts/blog posts I’ve done in a while. Today I want to show you how a local business lost a job in seconds right on Facebook. But the worst part for them, not only may they … Continue reading Case Study: How Not Having Online Reviews Lost This Local Business a Job →

How to Create a Case Study That Attracts Clients and Customers

Customer Acquisition

Choncé Maddox — August 7, 2018 — August 7, 2018 If you’re actively searching for new business, a case study can really help you market yourself better to potential clients and customers. A case study is a process or record of research that is analyzed over a certain period of time in order to showcase … Continue reading How to Create a Case Study That Attracts Clients and Customers →