Columnist Andrew Dennis walks through link-building tactics implemented on a new website, resulting in an increase in links and traffic. Andrew Dennis on February 16, 2018 Today I want to showcase a successful link-building campaign we conducted for a new website and walk through the process in the event others may learn and … Continue reading A link-building case study: Using brand mentions and competitive linking tactics
Contributor Eric Enge offers an insightful case study on the positive effects SEO-focused content created by local influencers can have on driving targeted traffic. Eric Enge on February 7, 2018 I encounter many people who believe the basic blocking and tackling of search engine optimization (SEO) execution is losing its value, but I find … Continue reading Case study: On-page + off-page SEO working together = success
Sometimes, the key to increasing ROI is not to expand your targeting, but to refine it. Columnist Kristopher Jones shares a case study where hyper-targeted advertising based on detailed customer personas produced award-winning results. Kristopher Jones on December 11, 2017 Paid advertising on social media platforms like Facebook and Instagram allows you leverage your … Continue reading Knowing your audience better is your competitive advantage: A case study
As the gap in connection speeds between developed and developing nations continues to widen, columnist Alexis Sanders argues that brands can use Accelerated Mobile Pages (AMP) to address this gap. Alexis Sanders on December 7, 2017 Like Taylor Swift, Accelerated Mobile Pages (AMP) have a reputation. In a not-very-official Twitter poll, 53 percent … Continue reading AMP: A case for websites serving developing countries
Columnist Chris Long shares examples of how he addressed duplicate and similar website content to improve organic search performance for his clients. Chris Long on November 15, 2017 It’s commonly held that duplicate or substantially similar content is bad for SEO. When Google finds duplicate content, this creates a conflict for the algorithm. Essentially, … Continue reading 3 case studies of duplicate content consolidation
By Heba Hosny November 14th, 2017 Throughout my article Memories of A Content Marketing Guru (1), I detailed proven customer retention tactics as well as content marketing best practices based on my personal experience. In this article, I will be presenting a detailed case study showcasing how to create a stellar customer experience (CX) during … Continue reading Memories of A Content Marketing Guru (2): Optimizing Customer Experience [Case Study]
Columnist Joy Hawkins shares the results of a case study to see whether Google Posts can move the needle for local search rankings. Joy Hawkins on November 6, 2017 A few months ago, I teamed up with Ben Fisher from Steady Demand to test whether Google Posts have any influence on ranking in the … Continue reading Do Google Posts impact ranking? A case study
Is mistakenly published content impacting your site’s SEO performance? Columnist Glenn Gabe shares a case study detailing how to fix this issue — and how long it may take to resolve once fixed. Glenn Gabe on September 22, 2017 I had an e-commerce company reach out to me earlier in the year for help. … Continue reading How long does it take to deindex low-quality or thin content published by accident? [case study]
Want to know how to outrank your competitors on YouTube? Columnist Andrew Dennis outlines his process for dominating the top spots in YouTube search. Andrew Dennis on August 30, 2017 Ranking number one is easy! Of course, that is a bit of a tongue-in-cheek comment. After years of working in the search industry, I … Continue reading How to rank #1 on YouTube search in 30 days [case study]
Annaliese Henwood — August 15, 2017 Follow @MktgInnovator — August 15, 2017 I’m going to provide full disclosure. I paused blogging for an entire month, but I don’t regret it. I want to take this time to share my story with the purpose of helping you decide whether a pause in blogging is worth considering … Continue reading The Consequences of Pausing Your Blogging Efforts: A Case Study
