Tag Archives: Case

The Business Case for HR Software and People Analytics

Meredith Wholley — February 27, 2020 People Analytics and Talent Management are not new terms in the HR industry. Placing focus on strategic goals and data-driven methods helps study the processes, challenges, successes, and traits of the people at your organization. When dealing with human capital, making decisions based on analytics and data helps improve … Continue reading The Business Case for HR Software and People Analytics →

Got a Bad Case of ‘Get-There-itis’ at Your Agency?

Agency Business

Karl Sakas — January 31, 2020 Free-Photos / Pixabay When your situation changes significantly, do you typically stop to regroup… or keep going anyway? We often keep going: In psychology, this is known as plan-continuation bias, defined as “the tendency of people to continue with an original course of action that is no longer viable.” … Continue reading Got a Bad Case of ‘Get-There-itis’ at Your Agency? →

What is the Business Case for Selection Assessments?

Business Process

Darleen DeRosa — December 18, 2019 Follow @onpoint_llc Hiring the wrong candidate can set an organization back significantly in terms of time and money. Given the high stakes of the selection process, many companies have taken to using pre-employment assessments to provide more data on candidates in the hope that this information will allow them … Continue reading What is the Business Case for Selection Assessments? →

The Case of the Missing Leads (Solved with Cross-Device Optimization!)

Leads Generation

Candice Harwood — July 31, 2019 — July 31, 2019 The other day, I was walking out and about. I had just gotten a sandwich for lunch, and I was contemplating all the awesome leads that were coming through my PPC accounts when I ran into an old friend and his dog. They were terrified … Continue reading The Case of the Missing Leads (Solved with Cross-Device Optimization!) →

The Business Case for Prioritizing Fundamentals

Business Development

Jordan Edwards — July 26, 2019 — July 26, 2019 Business is an evolving process: fail quick, learn, and continue. The first bookkeeper we hired when we started our company wasn’t a senior accounting professional. He was fresh out of college and knew the basics, but he didn’t have much experience in the field; however, … Continue reading The Business Case for Prioritizing Fundamentals →

Case Study: Launching a Tool on Product Hunt is a Strategy for Success

Case Studies

Barbora Boskova — July 4, 2019 — July 4, 2019 This is such a true statement. If you successfully launch your tool, you can get a high number of visitors to your site. These visitors can become daily users and accelerate your revenue goal. Even in our own team, we didn’t know this at first. … Continue reading Case Study: Launching a Tool on Product Hunt is a Strategy for Success →

The Business Case for Executive Assessment

Leadership

Darleen DeRosa — June 4, 2019 Follow @onpoint_llc — June 4, 2019 It’s often taken for granted that organizations need to identify and develop their talented employees, but a surprising percentage of them struggle to do so. In the case of executive-level talent, this failure has serious consequences. According to a recent study, about 1 … Continue reading The Business Case for Executive Assessment →

A case study for delivering performance in a mature Google Ads account

Performance Management

Over the course of a year, 80 experiments tested a wide array of features (like responsive ads, target CPA bidding and others) for a large legal client. Mark Meyerson on April 10, 2019 Running a Google Ads campaign can be a case of you’re damned if you do and your damned if you don’t. … Continue reading A case study for delivering performance in a mature Google Ads account →

Case study: A tale of two insights and why they are not all created equal

Customer Experience

Learn how one business used a virtual focus group to gather data and surfaced an unexpected insight that changed their whole campaign strategy. Gary Ellis on January 30, 2019 Understanding your target customer is essential to crafting messaging that results in impactful campaigns. The importance of uncovering the right insight is a struggle that all … Continue reading Case study: A tale of two insights and why they are not all created equal →

How the Covington High Incident Makes the Case for Social Media Policies

Social Media Planning

Patti Podnar — January 23, 2019 Follow @PodnarWriting — January 23, 2019 Tomorrow, my husband and I will be taking our 8th-grade son to his interview for the all-boys Catholic school he wants to attend. So, naturally, the viral video about Covington Catholic caught my attention this weekend. But that’s not really relevant. I wanted … Continue reading How the Covington High Incident Makes the Case for Social Media Policies →