Luke ReesAugust 24, 2015 Older generations are often misunderstood or unfairly stereotyped by marketers, especially when it comes to the online world. This seems like a huge missed opportunity considering the size and wealth of the grey market, so let’s dispel some of the myths: Firstly, they are not all digitally-challenged technophobes – in the … Continue reading How To Optimise Your Online Campaigns For Silver Surfers
Sasha SeddonAugust 21, 2015 Building an email marketing program from scratch can feel like one of the most daunting online conversations to begin. The inbox is a crowded place – every day companies are competing for opens and clicks, testing out new subject lines, more GIFs, bigger call-to-actions (CTA). The key is to build a … Continue reading Flight School Friday: 10 Email Campaigns Every Company Should Start With
Rachel MartinezAugust 18, 2015 What’s the relationship between bad poetry and targeted marketing campaigns? On August 18, the majority of people celebrate Bad Poetry Day by writing some truly awful poems. In the spirit of the day, some people even send them to their old high school teachers (source: Wellcat.com). But as marketers, we can … Continue reading Stop Sending Bad Poetry! 4 Tips to Create Targeted Marketing Campaigns [Infographic]
Rebecca GibsonAugust 15, 2015 Summer is a great time for brands to launch creative initiatives. Without the frenzy of Black Friday or holiday season, summer is the perfect down time to produce compelling social media campaigns. This summer we’ve seen some great concepts from brands and communities around the world. Here are some social media … Continue reading 5 Stand Out Social Media Campaigns Of Summer 2015
Video is sure to improve the click-through rate on your email campaigns, but not all email clients are compatible with video playback. Columnist Michael Litt outlines some ways you can work around that issue. Michael Litt on August 14, 2015 Love it or hate it, email is at the heart of many business relationships, and … Continue reading How To Use Video To Enhance Your Email Marketing Campaigns
Judy CarollAugust 12, 2015 A recent survey by Juniper Research revealed that ad spend on mobile devices will reach $ 105 billion by 2019. This will comprise about 44 percent of total mobile ad spend among businesses irrespective of size and budget. This is hardly surprising since industry experts have been speculating the past years … Continue reading Why You Need to Create Better Mobile Ad Campaigns
Darnelle O’BrienAugust 10, 2015 Basic PPC (pay per click) means you pay search engines (such as Google), a dollar amount every time users click on your ads and land on your website. Pay per click ads appear above, and to the right-hand side, of organic search results on a search engine results page and are … Continue reading PPC Easy as 1,2,3: Creating Effective PPC Campaigns
Joao RomaoAugust 10, 2015 Expanding your marketing efforts to new national markets is an exciting and critical moment for your brand. Do it properly and your company’s revenue can sky-rocket by tapping into massive audiences previously off-limits – but do it on the hoof and your international brand will most likely be strangled in its … Continue reading How To Localize Social Media Campaigns
Alex DittyAugust 10, 2015 Follow these steps to grow your Instagram marketing with influencers. Influencer marketing on Instagram is a valuable asset for your social media activations. Implementing influencers into your Instagram marketing strategy will help you reach a new, targeted audience with your promotions. Today’s influencers are the tastemakers of the social web, defining … Continue reading How To Run Great Instagram Influencer Marketing Campaigns
Carl SednaouiAugust 7, 2015 You can leverage the email addresses you already have to create profitable paid campaigns. In this post, we’ll share a few tips to create high-performing paid campaigns in Facebook.Everything you’re about to read has been proven by yours truly over the last few years. To get started, you’ll need access to … Continue reading Top Performing Facebook Ad Campaigns You Should Launch Today
