Chris LucasJuly 17, 2015 In case you haven’t heard, there’ve been some recent media rumbles that report Google AdWords isn’t practical for small businesses. In fact, one New York Times piece concluded that paid search isn’t the universal darling marketers would like it to be. The story grew from a nugget of truth: Venturing into … Continue reading 3 Reasons Why Your Adwords Campaigns Aren’t Working and What to Fix
ZOG DigitalJuly 17, 2015 It’s been a year since Twitter introduced a way for brands to promote other apps, but the additions are still rolling through. Promoted Tweets have never been a better tool for marketers than they are today. Twitter ads are becoming a better investment for conversation engagement, app installations, and lead development. … Continue reading 4 New Features You Should Be Using To Improve Twitter Ad Campaigns
Kyle WongJuly 16, 2015 We’ve all heard the saying, “A photo is worth a thousand words.” But in today’s marketing landscape, a photo is also worth a thousand words of endorsement. Brands were originally created because businesses needed to convey a specific product identity and distinguish themselves from similar products. It was important to build a trusted household … Continue reading 4 Steps to Attract Customer Photos for Your Brand’s Social Campaigns
Chris AbrahamJuly 5, 2015 I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the … Continue reading Tools I Use To Amplify Social Campaigns
Bill WallsJuly 4, 2015 As holidays approach and you scan your work to-do list, somewhere near the bottom is usually the reminder to pause your adwords campaigns. You know spending the money on your campaigns during certain holidays is not worth it to you, so you need to turn them off for a few days. … Continue reading How To Pause Your Adwords Campaigns During Holidays
Colin OsingJuly 3, 2015 Facebook’s recent shift and emphasis on video content has opened up a world of video advertising opportunities for brands and agencies. Ad execs are now realizing that video is the next big tool for targeting the platform’s huge video viewing audience and getting higher conversions on their Facebook ad dollars. Click-through … Continue reading 3 Tactics to Enhance Your Client’s Facebook Campaigns with Video Advertising
Tamar WeinbergJuly 1, 2015 Let’s start with the obvious. You use AdWords. I use AdWords. Everybody uses AdWords. There’s an entire industry built around using AdWords. Keyword phrases like “PPC management” and “AdWords consultant” currently go for around $ 30 a click. Why? Because love it or hate it, Google is king. Here’s the problem. … Continue reading 7 Ways to Ruin Your AdWords Campaigns
Email analytics company Litmus analyzed 400,000 email campaigns to identify benchmarks around email virality based on foward-to-open rates. Amy Gesenhues on June 23, 2015 According to a newly released email study focusing on forward rates, top performing email campaigns earn one forward for every 21 emails opened, while more average-performing campaigns generate one forward for … Continue reading Study: Top Performing Email Campaigns Generate 1 Forward For Every 21 Emails Opened
Rachel MartinezJune 18, 2015 Email campaigns are not outdated. Email marketing is still the best way to reach your target audience with personalized messages. In fact, marketers consistently ranked email as the single most effective tactic for awareness, acquisition, conversion, and retention (source: Gigaom Research). Still unsure? Check out these 3 reasons to keep creating … Continue reading 3 Reasons Email Campaigns Still Matter
by Andrew Popowycz June 11th, 2015 Co-authored with Kristen Godel. The easiest way to get the best quality scores, click through rates, and highest return of investment from your pay per click campaign is to optimize the setup of your account from the start. Account Structure A well-structured account makes it easy to analyze … Continue reading How To Setup Your PPC Campaigns For Better Quality Scores, CTR, And ROI
