by Kari Jo FaulhaberAugust 7, 2016 Any content coming out of your marketing office is sure to have strict rules, regulations, and specifications around its presentation. Whether it’s content on your website, brochures, signage, or photos, everything should match a style guide set forth by your brand. Of course, each brand style guide is different, … Continue reading Creating a Video Style Guide for Your Video Campaigns
by Andrew Raso Follow @marketinggurus3August 15, 2016 Some 2.1 billion people have social media accounts, and as many as half of those people are checking out social content more than once a day. With that kind of social activity it begs the question… “Why isn’t my engagement higher?” Poor engagement is a problem marketers have … Continue reading 25 Power Words to Drive More Engagement With Your Social Campaigns
by Laurie Sullivan, Staff Writer @lauriesullivan, August 9, 2016 About 48% of views that a campaign will gain occur in its first week after it goes live, followed by 22% during the second week and 90% happening within the first month, according to a study on content released Tuesday. Click-through rates (CTRs) on mobile devices … Continue reading Brands Produce More Variations For Fewer Campaigns
by Patrick Whatman Follow @mrwhatmanAugust 9, 2016 Good PR should never be guesswork. Whether it’s for your clients or your own company, your game plan must be on point. You need data. And according to Stella Bayles, you probably already have it. You just need to know what it looks like, and how to use … Continue reading How to Create Better PR Campaigns With Influencer Data
by Amanda OliverAugust 8, 2016 The world’s best athletes are competing in Rio de Janeiro right now, but the digital ads game may be even more competitive. Here are the six ways to handle the cutthroat sport of digital advertising during the world’s biggest athletic event. (1) KEEP AN EYE ON KPIs In the same … Continue reading 6 Ways To Earn Gold With Your Digital Ad Campaigns
by Grant Thomas August 2, 2016 Follow @gsthomas22August 2, 2016 Pay per click (PPC) advertising takes both time and money. It’s difficult to execute a successful strategy as well. However, there’s a ton of value in it and if you can get it right, your business can greatly benefit. In this post, we’ll take a … Continue reading How to Increase ROI of PPC Campaigns with Website Pop Ups
by Andrew Hubbard August 1, 2016August 1, 2016 Facebook advertising is quickly becoming one of the most popular paid traffic sources on the planet. There are over 3 million advertisers on the platform and it’s growing fast, with a 50% increase in the number of advertisers using Facebook ads from 2015-2016. But if you’ve never … Continue reading 4 Facebook Ad Campaigns to Boost Your Conversion Rates
By Melissa Duko July 27th, 2016 Social media is playing a transformative role in this presidential election. Donald J. Trump and Hillary Clinton are heavily utilizing social media platforms to connect with voters. And it’s working. Millions of people follow Trump and Clinton on Facebook, Twitter, Instagram, and the numbers are growing every day. Via … Continue reading Trump That: Social Media Lessons From The US Presidential Campaigns
by Yoav Vilner July 25, 2016 Follow @YoavVilnerJuly 25, 2016 Marketing as we once knew it is dead. In the past, brands that shouted the loudest, gave the most incentives, and had the most authority in their fields won the battle. But today, we have moved to a more customer-centric era in which your brand’s … Continue reading 3 Ingenious Ways to Create Data-Driven Marketing Campaigns
by Carlo Pacis July 21, 2016July 21, 2016 We’ve been writing a lot about Instagram lately, and with good reason. The platform has shown immense growth in recent years, and it’s only getting bigger. Like my friend Jordan mentioned in For the Gram: The Anatomy of a Perfect Instagram Ad, it’s time to start paying … Continue reading 6 Captivating Instagram Ad Campaigns
