by Laurie Sullivan, Staff Writer @lauriesullivan, August 9, 2016 About 48% of views that a campaign will gain occur in its first week after it goes live, followed by 22% during the second week and 90% happening within the first month, according to a study on content released Tuesday. Click-through rates (CTRs) on mobile devices … Continue reading Brands Produce More Variations For Fewer Campaigns
by Patrick Whatman Follow @mrwhatmanAugust 9, 2016 Good PR should never be guesswork. Whether it’s for your clients or your own company, your game plan must be on point. You need data. And according to Stella Bayles, you probably already have it. You just need to know what it looks like, and how to use … Continue reading How to Create Better PR Campaigns With Influencer Data
by Amanda OliverAugust 8, 2016 The world’s best athletes are competing in Rio de Janeiro right now, but the digital ads game may be even more competitive. Here are the six ways to handle the cutthroat sport of digital advertising during the world’s biggest athletic event. (1) KEEP AN EYE ON KPIs In the same … Continue reading 6 Ways To Earn Gold With Your Digital Ad Campaigns
by Grant Thomas August 2, 2016 Follow @gsthomas22August 2, 2016 Pay per click (PPC) advertising takes both time and money. It’s difficult to execute a successful strategy as well. However, there’s a ton of value in it and if you can get it right, your business can greatly benefit. In this post, we’ll take a … Continue reading How to Increase ROI of PPC Campaigns with Website Pop Ups
by Andrew Hubbard August 1, 2016August 1, 2016 Facebook advertising is quickly becoming one of the most popular paid traffic sources on the planet. There are over 3 million advertisers on the platform and it’s growing fast, with a 50% increase in the number of advertisers using Facebook ads from 2015-2016. But if you’ve never … Continue reading 4 Facebook Ad Campaigns to Boost Your Conversion Rates
By Melissa Duko July 27th, 2016 Social media is playing a transformative role in this presidential election. Donald J. Trump and Hillary Clinton are heavily utilizing social media platforms to connect with voters. And it’s working. Millions of people follow Trump and Clinton on Facebook, Twitter, Instagram, and the numbers are growing every day. Via … Continue reading Trump That: Social Media Lessons From The US Presidential Campaigns
by Yoav Vilner July 25, 2016 Follow @YoavVilnerJuly 25, 2016 Marketing as we once knew it is dead. In the past, brands that shouted the loudest, gave the most incentives, and had the most authority in their fields won the battle. But today, we have moved to a more customer-centric era in which your brand’s … Continue reading 3 Ingenious Ways to Create Data-Driven Marketing Campaigns
by Carlo Pacis July 21, 2016July 21, 2016 We’ve been writing a lot about Instagram lately, and with good reason. The platform has shown immense growth in recent years, and it’s only getting bigger. Like my friend Jordan mentioned in For the Gram: The Anatomy of a Perfect Instagram Ad, it’s time to start paying … Continue reading 6 Captivating Instagram Ad Campaigns
by Paige Weiners July 20, 2016July 20, 2016 Like most digital marketing tactics, crafting email marketing campaigns take time and effort. Allocating resources to an initiative, only to have it not perform well can be disappointing and frustrating. Making simple mistakes in terms of design, layout, or even the process behind dissemination can be costly … Continue reading 7 Reasons Your Email Marketing Campaigns Are Sinking
by Maria Chambi July 8, 2016 Follow @8WaysMediaSAJuly 8, 2016 When sending emails to your current and potential customers, it’s vital to remember that, sometimes you need to ease off on the urge to sell your products or services within your next email campaign. What’s more important is that you build trust with your audience … Continue reading Want To Build Trust In Your Email Marketing Campaigns? Here Are 3 Ways How.
