by Suzanna Colberg February 15, 2016February 15, 2016 Customer service is all about the ability to find creative solutions on the fly. First call resolution is imperative in any customer support role. When it comes to solving a customer’s issues correctly, the ability to troubleshoot is one of the key qualities managers should be looking … Continue reading First Call Resolution: 6 Qualities of a Natural Troubleshooter
by Jonathon Byrd February 12, 2016February 12, 2016 In late January, Google quietly released a new formula function for custom columns in AdWords. Using the custom formulas functionality, marketers can apply formulas to metrics available in the custom columns drop-down. For marketers importing call tracking data from Google Analytics and/or tracking calls directly from ads, … Continue reading How to Use Google’s New AdWords Formulas to Gain Additional Insights into Call Data
by Alicia Fiorletta February 10, 2016 Follow @AliciaFiorlettaFebruary 10, 2016 The email newsletter has been around since the dawning of the World Wide Web. Now, there are digital publications, newsletters and aggregation services to speak to a variety of audiences, topics and interests. But do newsletters have a place in companies’ content arsenals? In my … Continue reading Don’t Call It a Comeback: The New Era of Newsletters
by Jaime Nacach January 26, 2016 Follow @bloominariJanuary 26, 2016 Have you ever joined a social media site, watched an online video or downloaded a free document from a website, just because you read that it’s free and beneficial to you? Those are examples of a call to action (also known as a CTA). And … Continue reading You Probably Need More Call To Actions, But Do You Know What They Are?
You may consider yourself a paid search marketer, but columnist Josh Dreller explains why “data scientist” may well be a fitting label. Josh Dreller on December 17, 2015 A standard definition for the job described as “data scientist” hasn’t yet been agreed upon, but the common denominator among the various interpretations out there identifies three … Continue reading 10 Reasons Why You, The Search Marketer, Can Call Yourself A Data Scientist
by Andrew Sheridan December 1, 2015December 1, 2015 Holiday shopping is in overdrive right now with Black Friday and Cyber Monday only days away. It’s crunch time for paid search marketers. Keywords are more competitive than ever which translates into you spending more money to get your ads seen. Holiday paid search campaigns can yield … Continue reading How to Optimize Holiday PPC: Use Call Data to Keep a Finger on the Pulse of Your Campaigns
by Mike Whitney November 26, 2015November 26, 2015 Once you’ve been knighted by the Queen of England, your words tend to carry a bit more weight. So discovered Sir Martin Sorrell, CEO and founder of advertising giant WPP Holdings, who recently spoke publicly about how far Facebook still has to go in terms of defining … Continue reading Heeding The Call: Facebook Giving Advertisers What They’ve Long Been Asking For
by Ray Manley November 13, 2015 Follow @rbmanleyNovember 13, 2015 You’ve heard how a camel is a horse designed by committee, right? Most sales pages are just as ugly…and generally for the same reason. “Let’s put a hump on it, and if one hump is good, two will be twice as good!” The truth of … Continue reading Have You Found the Formula For Your Best Call to Action?
by Sunil Bagai November 12, 2015 Follow @ZenithtalentNovember 12, 2015 A strong middle class is critical to economic success. It’s what set America apart back in the day. It’s what led to a robust infrastructure, educational system, entrepreneurism, thriving industry and consumer spending. Rampant income inequality, on the other hand, sparked the Great Recession. Credit … Continue reading The Great MSP Margin Call: A Staffing Industry Reality Check
Sheryl Sandberg touts Facebook and Instagram combo as a killer mobile app for marketers; 1.5 million SMBs posted Facebook video in September; Dynamic Product Ads seeing ROI as good as paid search. Martin Beck on November 5, 2015 Facebook’s well-oiled social media machine continues to hum along, (November 07, 2015) reporting another blockbuster quarter. The … Continue reading 4 Big Marketing Takeaways From Facebook’s Earnings Call
