by Andrew Sheridan June 5, 2016June 5, 2016 The world has gone mobile and digital marketers are taking every opportunity to connect with consumers on their mobile devices. Display, social, and search marketing efforts on mobile have more consumers choosing to convert over the phone. This has increased the volume of inbound customer calls to … Continue reading 9 Call Attribution Metrics Digital Marketers Can’t Live Without
by Andrew Sheridan May 29, 2016May 29, 2016 Digital marketing has gone mobile. And thanks to smartphones and click‐to‐call, consumers are responding to search, social, display, and other digital ads and campaigns by calling businesses by the billions. These calls, while often the most lucrative type of conversion, are also the most difficult for marketers … Continue reading Why Marketers Can’t Optimize for Mobile Without Call Attribution Software
by Melissa Duko May 17, 2016May 17, 2016 Mobile smartphone usage continues to dominate. By 2018, it’s anticipated mobile search will drive over 70 billion calls. With 60% of consumers’ smartphone usage spent checking social media platforms throughout the day, it’s only natural social media advertising is experiencing a surge. After all, advertisers will go … Continue reading 4 Reasons Click to Call Is the Future of Facebook Advertising
by Matt Brennan May 3, 2016 Follow @MattLBrennanMay 3, 2016 Your customers want to know what they can do after reading your content, and that’s where a call to action comes into play. A call to action explains exactly what they can do. It answers the most natural question they might have: “What’s next?” in … Continue reading Writing a Call to Action that Sells
by Alexa Matia April 6, 2016April 6, 2016 If you’re a small or mid-sized business, stretching every penny of your advertising and marketing budget to the max is essential. Pay per call can help you do that. This year, mobile search will dominate all other search sources and drive an estimated 65 billion calls to … Continue reading Why Pay Per Call Is the Most Powerful Tool for Small Businesses
by Jonathan Herrick April 4, 2016April 4, 2016 With billions of online searches done each and every day for products and services, your website is the catalyst to driving more sales for your business. But even though you may have a modern, updated site, chances are you are probably missing out on the one major … Continue reading 5 Proven Call to Action Buttons Missing from Your Website
by Suzanna Colberg April 1, 2016April 1, 2016 Your call center agents drive a great deal of your business’s success. In recent years, you’ve probably noticed less-than-stellar customer service interactions can go viral in a matter of hours. But when customer service goes right, the results can be seen everywhere from your profit margins to … Continue reading 3 Types of Call Center Agent Applicants You Shouldn’t Hire
by Katherine Buchholz March 24, 2016March 24, 2016 In the second installment of our “What Is Pay-Per-Call Technology?” series I’m going to follow up our discussion of call attribution for performance marketers and talk about how networks use contextual call routing to optimize their pay-per-call campaigns. To get the most out of pay-per-call marketing, performance … Continue reading Optimizing Pay-Per-Call Campaigns With Contextual Call Routing
by Dan Shewan March 7, 2016March 7, 2016 One of the things that consistently amazes me about writing is that it can be a little like magic. The right combination of words on a page (or screen) can accomplish incredible things; it can change lives, create a legacy that lasts generations, even topple nations. Exactly … Continue reading 7 Ideas for Upgrading Your Call to Action
by Debra Murphy February 20, 2016 Follow @MasterfulMktgFebruary 20, 2016 People spend most of their marketing effort driving visitors to their website. But getting people to your website is just the first step. Once they arrive, do they convert into quality inbound leads? If not, you most likely need to incorporate a strong website call … Continue reading Create a Website Call to Action that Converts
