Martin SchneckOctober 26, 2015 The star of today’s digital marketing arena is pay per click advertising. When someone wants to advertise on the internet, they run straight to Google, Bing, or another ad center to buy PPC ads. But that doesn’t mean PPC is your best option. Pay per call advertising is an often overlooked, … Continue reading The Overlooked Value Of Pay Per Call Advertising [Infographic]
When you’re creating your calls to action, don’t ignore the user experience. Columnist Paul Ford has some tips for ensuring that your recipients respond well and engage with your CTAs. Paul Ford on September 28, 2015 It’s no secret that personal inboxes can fill up extremely quickly on an average day. Friends, colleagues and marketers … Continue reading Choosing The Right Call To Action: What Do We Need To Ask Of Our Subscribers?
Zack FaganAugust 13, 2015 There are many different aspects to an eCommerce website – the homepage, the product pages, the header, the imagery. Each is important in its own right. At the end of the day, though, the point of an eCommerce site is to get a user to take an action. Therefore, one of … Continue reading 11 Tips for Creating the Perfect Call to Action
Tanner HackneyAugust 12, 2015 While many prefer to communicate through instant messaging or email, phone calls remain incredibly effective for generating qualified leads. 75% of consumers claim that a phone call is the fastest way to get a response from a company, and up to 50% of phone calls can result in conversions. For these … Continue reading The 4 Pillars of a Strong Pay Per Call Campaign
Jeanne LandauJuly 31, 2015 Today’s savvy businessperson is learning more and more that the benchmark of a company’s success lies not in predicting trends or rising stocks, but in something much simpler: Customer Service. But while this may seem like a very back-to basics approach, it is also factual. Seventy-six percent (76%) of consumers feel … Continue reading Keeping Call Center Agents Happy: Why It Matters
Tracey WallaceJuly 23, 2015 Business-related emails account for more than 108 billion emails sent and received per day. By 2018, that number is expected to reach nearly 140 billion business-related emails sent and received per day. With those numbers in mind, its easy to see why there are a flurry of articles decrying the impossibility … Continue reading Want To Partner With Small Businesses? Owners Say Send Focused Emails – Don’t Call
Call tracking software can help businesses of all sizes connect online and offline marketing efforts, but it has a few risks, too. Claire Schoen on July 20, 2015 Call analytics software measures and manages the inbound phone channel (including both landlines and mobile phones), from initially assigning call tracking numbers to measuring, monitoring, analyzing and … Continue reading Martech Landscape: What is Call Analytics & Tracking Software?
Denise ChanJuly 10, 2015 That much dreaded unsubscribe button – your stomach churns just hearing the mention of it. It symbolizes the end of a customer-brand relationship. There’s disappointment and doubt: “did my content fall short?” or “why didn’t they like my email design?” But, there is a silver lining in the unsubscribe. It’s an … Continue reading The Last Call: Optimizing The Unsubscribe Page
Ben PlomionJuly 1, 2015 Recently, agencies and brands took a collective time-out to dive into the much-anticipated 2015 Internet Trends Report compiled by Kleiner Perkins Caufield & Byers analyst Mary Meeker. The data-driven report offers many notable insights. Not surprisingly, it also focuses heavily on mobile media. How Mobile is Driving Programmatic Growth Mobile continues to transform consumer behavior, and this shift is influencing the programmatic advertising industry in a big way. According … Continue reading Meeker’s Internet Trends Call For Mobile Ad Innovation
Len AprilJune 20, 2015 Get used to the gig economy When startups like Uber, TaskRabbit, Shyp, and Wonolo burst onto the scene, they created a new breed of workers, many hailing from the millennial generation, who eschewed traditional full-time employment for a combination of freelance projects and contract work. This talent no longer earns a … Continue reading The Gig Economy Solution? Call An MSP!
