Tag Archives: Buying

Audience Buying Delivers People, Not Safety

Audience Buying Delivers People, Not Safety by John Douglas , Op-Ed Contributor, June 2, 2017 At this moment, there is a popular online platform facing an advertising crisis. Fueled by both user-generated and premium content, this platform generates incredible engagement numbers with a massive audience, but is struggling amid fears that brand messages are lining … Continue reading Audience Buying Delivers People, Not Safety →

What You Need to Know Before Buying a Web-Based Business

Acquisition Guide

Bruce Hakutizwi — May 19, 2017 Follow @BizForSaleUS— May 19, 2017 Web-based companies are an attractive option for many aspiring business owners, even starting out as a side hustle. They offer a simpler acquisition process when compared with building a business from the ground up because there are fewer hoops to jump through. When it … Continue reading What You Need to Know Before Buying a Web-Based Business →

Improving the Buying Process, One Consumer at a Time

Customer Engagement

Dan Sincavage — April 28, 2017 Follow @dansincavage— April 28, 2017 When it comes to purchasing new products or services for a company, an abundance of thought goes into the process. As a marketer, how does one tap into that process to get to the nuts and bolts of what a consumer is trying to … Continue reading Improving the Buying Process, One Consumer at a Time →

An Introduction to Impulse Buying Persona [Infographic]

Marketing Guide

Stacey Rudolph — April 19, 2017 — April 19, 2017 You have probably made an impulse buying decision before. According to Invespcro, 80% of shoppers have at one time made an impulse purchase. Moreover, UIE found that impulse purchases account for nearly 40% of all ecommerce purchases. As such, many retailers are strategizing on how … Continue reading An Introduction to Impulse Buying Persona [Infographic] →

Are you buying #AlternativeEmailFacts as truth?

Email Marketing

In the age of misinformation, email marketers need to get their facts straight. Columnist Chad White debunks 5 dubious and commonly accepted claims about email marketing best practices. Chad White on February 21, 2017 As a former journalist, longtime researcher and American, I’m profoundly troubled by our national struggles with the value of science, the … Continue reading Are you buying #AlternativeEmailFacts as truth? →

From viewable to verified: Here comes the next phase of audience-based buying

Customer Loyalty Programs

Viewability has become the standard within the display advertising industry, so what’s next? Contributor Erik Matlick discusses how audience verification will change the display landscape. Erik Matlick on February 16, 2017 Outsiders often describe the business of MadTech (marketing and advertising technology) as the “Wild West” — and with good reason. The companies … Continue reading From viewable to verified: Here comes the next phase of audience-based buying →

The Cost of Developing vs. Buying a CRM System

CRM Software

Serhiy Kozlov — January 23, 2017 Follow @SerhiyKozlov— January 23, 2017 It’s safe to say that the CRM market is booming. By 2017, it’s expected to hit $ 37 billions, yet the overall install base around the world is slightly over 1%. How is it possible? A lot of businesses, especially startups and small to … Continue reading The Cost of Developing vs. Buying a CRM System →

Does Free Shipping Influence Online Buying Decisions [Infographic]

eCommerce Strategies

Stacey Rudolph — January 10, 2017 — January 10, 2017 Did you know that free shipping is the second most popular influencer of online purchasing decisions? The phrase “free shipping” is music to the ears to many who shop online. Indeed, 90% of customers say that free shipping is the no. 1 incentive to shopping … Continue reading Does Free Shipping Influence Online Buying Decisions [Infographic] →

The future of paid search buying

Search Engine Marketing

Columnist Andrew Ruegger believes that programmatic could be key to the future of paid search. Andrew Ruegger on November 23, 2016 What is the future of paid search buying? Will the search engines or bid management platforms release an innovation that transforms how we buy? Will a new player emerge and totally revolutionize the search … Continue reading The future of paid search buying →

Research: location a primary buying consideration for 43 percent of consumers

Location Marketing

Survey identifies “primary” and “secondary” consumer purchase variables. Greg Sterling on October 20, 2016 The consumer path to purchase has become increasingly complex, with multiple channels and devices playing a role in influencing buying decisions. However, beyond devices and channels, new research from YP (conducted by Thrive Analytics) examines the “primary” and “secondary” content … Continue reading Research: location a primary buying consideration for 43 percent of consumers →