Stacey Rudolph — January 10, 2017 — January 10, 2017 Did you know that free shipping is the second most popular influencer of online purchasing decisions? The phrase “free shipping” is music to the ears to many who shop online. Indeed, 90% of customers say that free shipping is the no. 1 incentive to shopping … Continue reading Does Free Shipping Influence Online Buying Decisions [Infographic]
Columnist Andrew Ruegger believes that programmatic could be key to the future of paid search. Andrew Ruegger on November 23, 2016 What is the future of paid search buying? Will the search engines or bid management platforms release an innovation that transforms how we buy? Will a new player emerge and totally revolutionize the search … Continue reading The future of paid search buying
Survey identifies “primary” and “secondary” consumer purchase variables. Greg Sterling on October 20, 2016 The consumer path to purchase has become increasingly complex, with multiple channels and devices playing a role in influencing buying decisions. However, beyond devices and channels, new research from YP (conducted by Thrive Analytics) examines the “primary” and “secondary” content … Continue reading Research: location a primary buying consideration for 43 percent of consumers
by Rachel Serpa Follow @getbaseOctober 12, 2016 The CRM industry is projected to be a $ 36 billion market by 2017, and with more than 350 CRMs now available, choosing the right solution for your business is a seriously daunting task. How do you separate legacy vendors from next-generation platforms? What are the warning signs … Continue reading CRM Buyer’s Kit: Everything You Need to Know When Buying a CRM
by Dave Schoenbeck Follow @daveschoenbeckOctober 11, 2016 Many people want to avoid the daunting process of setting up and growing a new business from scratch. As a result, buying an existing business has become a reasonable alternative. There’s no question about it: buying a business – no matter the size – is a big commitment. … Continue reading Buying a Business? Look for These 7 Traits
by Neil Ackerman, Columnist, September 21, 2016 Those of us in the consumer packaged goods space know the power of the impulse purchase. When shoppers stand at the check-out counter the enticing snack or intriguing gadget intentionally placed at eye level often goes into their carts. According to a recent survey, 84% of respondents said … Continue reading Impulse Buying In The Age Of Ecommerce
The right martech can make or break your organization. Columnist Jeffrey L. Cohen explains why a well-connected tech stack and an open platform are key to marketing success. Jeffrey L. Cohen on September 1, 2016 Marketing can no longer function without technology. There certainly are instances where it’s gone too far and technology is now … Continue reading When you buy marketing software, know that you are buying into an ecosystem
Columnist Amy Bishop believes it’s time to rethink the age-old strategy of a singular conversion point. Learn how to leverage your content to guide consumers through the purchase funnel while obtaining marketing insights that will help you drive sales. Amy Bishop on August 23, 2016 I am a big proponent of having multiple conversion options, … Continue reading Aligning collateral and micro-conversions with the buying cycle
by Tobi Elkin, Staff Writer @tobielkin, August 5, 2016 There’s a lot of talk about audience-based buying, selling, and targeting. Advertisers are looking for the right audiences, and audiences are considerably more complex than merely accounting for demographics and age. Audiences are comprised of people — and people have specific interests and passions, behaviors and … Continue reading Audience-Based Buying, Selling, And Targeting Requires Advanced Data
by Dave Brock Follow @davidabrockAugust 6, 2016 Somehow you’ve attracted me to your site. You have an intriguing product. You have a solution I might be interested in. I want to learn more. But before I can go on, you put hurdles in my way. I can’t get beyond your splash page without giving you … Continue reading Who Are You? Why Should I Trust Buying From You?
