by Laurie Sullivan, Staff Writer @lauriesullivan, July 28, 2016 Marketers strive to understand the interests, needs and expectations of people that use Facebook and Instagram to plan their media spend, but measuring the effectiveness of cross-platform and cross-channel campaigns has been a bit of a challenge. When it comes to cross-platform measurement, 35% of advertisers … Continue reading Consider Cost Per Outcome When Optimizing Audience Buying On Facebook, Instagram
Tag Archives: Buying
Common Black Hat SEO Methods – Buying Social Signals
by Brandon Leibowitz July 12, 2016 Follow @seooptimizersJuly 12, 2016 Are you one of those people that is trying to find quick success in driving more organic traffic to your website? Or are you looking for new, easy, and automated ways of getting an extra push with your current internet campaign? Maybe you’re neither and … Continue reading Common Black Hat SEO Methods – Buying Social Signals
7 Ways Businessmen Can Approach Buying Web Hosting
by Rahis Saifi July 2, 2016 Follow @57rahisJuly 2, 2016 Having a website and being able to contact your customers through the internet is an important asset of any company. During the internet’s fledgling days, there was no telling how important and indispensible an online presence would become. Today, websites are responsible for reaching a … Continue reading 7 Ways Businessmen Can Approach Buying Web Hosting
Buying display media in advance or in real-time: What you need to know
Where should you be investing your marketing resources? Columnist Grace Kaye explains the ins and outs of programmatic to help you understand which buying model is right for you. Grace Kaye on July 1, 2016 Online display marketing is confusing. It’s a never-ending list of platforms, funnels, features, acronyms and measurements to get your head … Continue reading Buying display media in advance or in real-time: What you need to know
Why Estimating Your Video Production Cost is a Lot Like Buying a Car
by Gregg Litman June 28, 2016June 28, 2016 Believe it or not, I get asked many more questions about estimating the cost of video production than I ever get asked about storytelling styles or production techniques. I’d like to think people understand that visual storytelling is a complex set of skills that takes years to … Continue reading Why Estimating Your Video Production Cost is a Lot Like Buying a Car
Can you trust your media buying agency?
In the wake of the recent ANA investigation into media agency transparency, columnist Ratko Vidakovic covers the key findings that marketers must know. Ratko Vidakovic on June 20, 2016 Trust is the foundation of all relationships, particularly those in business. If you didn’t trust your agency or technology partners, you wouldn’t be using them — … Continue reading Can you trust your media buying agency?
4 Fatal Flaws In FBX and Why Buying Directly On Facebook Was Always The Best Choice
by Amanda Oliver June 8, 2016June 8, 2016 Like a certain Game of Thrones character, Facebook killed off one of its leading cast members last month. Facebook’s programmatic buying platform called Facebook Exchange or FBX, was a platform that used cookie-based data to deliver ads to users of Facebook. This system worked by allowing “approved … Continue reading 4 Fatal Flaws In FBX and Why Buying Directly On Facebook Was Always The Best Choice
Buying a Franchise? 4 Essential Questions You Need To Ask Your Franchise Representative
by Joel Libava May 20, 2016 Follow @FranchiseKingMay 20, 2016 Each and every day, hundreds of people are looking at franchise opportunities. They’re looking to make a change in their lives. Maybe they’ve been downsized from their corporate jobs and don’t want it to happen again-a few years down the road. Maybe they’re currently working, … Continue reading Buying a Franchise? 4 Essential Questions You Need To Ask Your Franchise Representative
How to Evaluate Programmatic Buying Transparency – Types and Tips
by Jane Felice April 27, 2016April 27, 2016 This is the first in a series of posts on transparency. In today’s post, we lay out the many ways transparency is elusive in digital marketing today. We also include some best practices for stamping out the fuzziness prevalent in the programmatic landscape. Most marketers will admit … Continue reading How to Evaluate Programmatic Buying Transparency – Types and Tips
The Brave New World Of Buying Automation
by Dave Brock March 5, 2016 Follow @davidabrockMarch 5, 2016 There was a hilarious article in the New York Times, A Robot That Has Fun At Telemarketing’s Expense. It got me to thinking about the future of buying and selling. The sales and marketing automation markets are among the hottest SaaS markets around. Each year, … Continue reading The Brave New World Of Buying Automation
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