The right martech can make or break your organization. Columnist Jeffrey L. Cohen explains why a well-connected tech stack and an open platform are key to marketing success. Jeffrey L. Cohen on September 1, 2016 Marketing can no longer function without technology. There certainly are instances where it’s gone too far and technology is now … Continue reading When you buy marketing software, know that you are buying into an ecosystem
Columnist Amy Bishop believes it’s time to rethink the age-old strategy of a singular conversion point. Learn how to leverage your content to guide consumers through the purchase funnel while obtaining marketing insights that will help you drive sales. Amy Bishop on August 23, 2016 I am a big proponent of having multiple conversion options, … Continue reading Aligning collateral and micro-conversions with the buying cycle
by Tobi Elkin, Staff Writer @tobielkin, August 5, 2016 There’s a lot of talk about audience-based buying, selling, and targeting. Advertisers are looking for the right audiences, and audiences are considerably more complex than merely accounting for demographics and age. Audiences are comprised of people — and people have specific interests and passions, behaviors and … Continue reading Audience-Based Buying, Selling, And Targeting Requires Advanced Data
by Dave Brock Follow @davidabrockAugust 6, 2016 Somehow you’ve attracted me to your site. You have an intriguing product. You have a solution I might be interested in. I want to learn more. But before I can go on, you put hurdles in my way. I can’t get beyond your splash page without giving you … Continue reading Who Are You? Why Should I Trust Buying From You?
by Laurie Sullivan, Staff Writer @lauriesullivan, July 28, 2016 Marketers strive to understand the interests, needs and expectations of people that use Facebook and Instagram to plan their media spend, but measuring the effectiveness of cross-platform and cross-channel campaigns has been a bit of a challenge. When it comes to cross-platform measurement, 35% of advertisers … Continue reading Consider Cost Per Outcome When Optimizing Audience Buying On Facebook, Instagram
by Brandon Leibowitz July 12, 2016 Follow @seooptimizersJuly 12, 2016 Are you one of those people that is trying to find quick success in driving more organic traffic to your website? Or are you looking for new, easy, and automated ways of getting an extra push with your current internet campaign? Maybe you’re neither and … Continue reading Common Black Hat SEO Methods – Buying Social Signals
by Rahis Saifi July 2, 2016 Follow @57rahisJuly 2, 2016 Having a website and being able to contact your customers through the internet is an important asset of any company. During the internet’s fledgling days, there was no telling how important and indispensible an online presence would become. Today, websites are responsible for reaching a … Continue reading 7 Ways Businessmen Can Approach Buying Web Hosting
Where should you be investing your marketing resources? Columnist Grace Kaye explains the ins and outs of programmatic to help you understand which buying model is right for you. Grace Kaye on July 1, 2016 Online display marketing is confusing. It’s a never-ending list of platforms, funnels, features, acronyms and measurements to get your head … Continue reading Buying display media in advance or in real-time: What you need to know
by Gregg Litman June 28, 2016June 28, 2016 Believe it or not, I get asked many more questions about estimating the cost of video production than I ever get asked about storytelling styles or production techniques. I’d like to think people understand that visual storytelling is a complex set of skills that takes years to … Continue reading Why Estimating Your Video Production Cost is a Lot Like Buying a Car
In the wake of the recent ANA investigation into media agency transparency, columnist Ratko Vidakovic covers the key findings that marketers must know. Ratko Vidakovic on June 20, 2016 Trust is the foundation of all relationships, particularly those in business. If you didn’t trust your agency or technology partners, you wouldn’t be using them — … Continue reading Can you trust your media buying agency?
