Susan Friesen — August 30, 2017 Follow @eVisionMedia — August 30, 2017 How to Avoid Making Impulsive Purchases from Success-Promising Gurus I recently attended a 3-day business conference in Vancouver. There were about 500 people in attendance, all business owners and entrepreneurs who were there to network, learn and be inspired. All in all, it … Continue reading 5 Useful Decision-Making Steps to Buying Your Next Business Program Sold at an Event
Bruce Hakutizwi — July 24, 2017 Follow @BizForSaleUS — July 24, 2017 Photo by Tim Gouw on Unsplash Any entrepreneur with experience buying or selling a business knows that deals fall through all the time. Even worse, many have to look back on a deal they went through with that, in retrospect, they probably should … Continue reading How to Close the Deal and When to Walk Away When Buying or Selling a Business
Mona Hellenkemper — June 28, 2017 — June 28, 2017 “People do not buy goods & services. They buy relations, stories, and magic.” This quote by Seth Godin describes how we make most of our purchase decisions. We are not only led by rationality alone when deciding about the purchase of a product. But how … Continue reading Emotional Vs Rational Purchases – How Social Media Triggers Consumers’ Buying Decisions
Audience Buying Delivers People, Not Safety by John Douglas , Op-Ed Contributor, June 2, 2017 At this moment, there is a popular online platform facing an advertising crisis. Fueled by both user-generated and premium content, this platform generates incredible engagement numbers with a massive audience, but is struggling amid fears that brand messages are lining … Continue reading Audience Buying Delivers People, Not Safety
Bruce Hakutizwi — May 19, 2017 Follow @BizForSaleUS— May 19, 2017 Web-based companies are an attractive option for many aspiring business owners, even starting out as a side hustle. They offer a simpler acquisition process when compared with building a business from the ground up because there are fewer hoops to jump through. When it … Continue reading What You Need to Know Before Buying a Web-Based Business
Dan Sincavage — April 28, 2017 Follow @dansincavage— April 28, 2017 When it comes to purchasing new products or services for a company, an abundance of thought goes into the process. As a marketer, how does one tap into that process to get to the nuts and bolts of what a consumer is trying to … Continue reading Improving the Buying Process, One Consumer at a Time
Stacey Rudolph — April 19, 2017 — April 19, 2017 You have probably made an impulse buying decision before. According to Invespcro, 80% of shoppers have at one time made an impulse purchase. Moreover, UIE found that impulse purchases account for nearly 40% of all ecommerce purchases. As such, many retailers are strategizing on how … Continue reading An Introduction to Impulse Buying Persona [Infographic]
In the age of misinformation, email marketers need to get their facts straight. Columnist Chad White debunks 5 dubious and commonly accepted claims about email marketing best practices. Chad White on February 21, 2017 As a former journalist, longtime researcher and American, I’m profoundly troubled by our national struggles with the value of science, the … Continue reading Are you buying #AlternativeEmailFacts as truth?
Viewability has become the standard within the display advertising industry, so what’s next? Contributor Erik Matlick discusses how audience verification will change the display landscape. Erik Matlick on February 16, 2017 Outsiders often describe the business of MadTech (marketing and advertising technology) as the “Wild West” — and with good reason. The companies … Continue reading From viewable to verified: Here comes the next phase of audience-based buying
Serhiy Kozlov — January 23, 2017 Follow @SerhiyKozlov— January 23, 2017 It’s safe to say that the CRM market is booming. By 2017, it’s expected to hit $ 37 billions, yet the overall install base around the world is slightly over 1%. How is it possible? A lot of businesses, especially startups and small to … Continue reading The Cost of Developing vs. Buying a CRM System
