Shaun Ricci — November 9, 2017 — November 9, 2017 The logical way to think of hiring software is considering what product is going to best solve the pain points that your recruiting team has. Unfortunately, a product-focused culture that mostly considers features and potential for customizations can miss the big picture. It can create … Continue reading 3 Considerations When Buying Hiring Software
Dave Brock — November 3, 2017 It seems to be fashionable to talk about creating “frictionless buying experiences?” I suppose the concept draws readers, perhaps it’s an extreme expression of removing barriers to the customer buying process. But does the concept make sense? Is it what customers want? And if we looked at the … Continue reading Do Customers Really Want A Frictionless Buying Experience?
Dave Brock — November 3, 2017 Follow @davidabrock— November 3, 2017 It seems to be fashionable to talk about creating “frictionless buying experiences?” I suppose the concept draws readers, perhaps it’s an extreme expression of removing barriers to the customer buying process. But does the concept make sense? Is it what customers want? And if … Continue reading Do Customers Really Want A Frictionless Buying Experience?
David Crane — October 17, 2017 Follow @davidfcrane — October 17, 2017 jarmoluk / Pixabay Every marketer gets at least one email a week from a company offering X number of contacts from various job titles. This practice has accelerated due to the rise of account-based marketing (ABM), with vendors slinging lists of contacts from … Continue reading Buying Contact Lists: A Bad Demand Generation Strategy
Bruce Hakutizwi — September 22, 2017 Follow @BizForSaleUS — September 22, 2017 Photo by Mike Petrucci on Unsplash If you’ve ever considered owning a business of your own, the option of buying a franchise has to be a serious consideration. Of course, deciding between buying a franchise or an independent location involves a number of … Continue reading Everything You Need to Know Before Buying a Franchise
Garrett Gan — September 5, 2017 Follow @thalamusinc — September 5, 2017 kaboompics / Pixabay Since its genesis, programmatic advertising has experienced nothing short of a meteoric rise, capturing the attention and intrigue of brands and agencies across the globe. However, there are still many drawbacks to the technology, such as a lack of inventory … Continue reading The Self-Serve Programmatic Ad Buying Fallacy
Purchasing a previously owned domain can be risky, but columnist Stephanie LeVonne has some tips to help you vet the domain and ensure a smooth site migration. Stephanie LeVonne on August 30, 2017 at 4:20 pm With over 1 billion websites on the World Wide Web today, it comes as no surprise that the domain … Continue reading Buying a pre-owned domain? Check these 10 things first
Susan Friesen — August 30, 2017 Follow @eVisionMedia — August 30, 2017 How to Avoid Making Impulsive Purchases from Success-Promising Gurus I recently attended a 3-day business conference in Vancouver. There were about 500 people in attendance, all business owners and entrepreneurs who were there to network, learn and be inspired. All in all, it … Continue reading 5 Useful Decision-Making Steps to Buying Your Next Business Program Sold at an Event
Bruce Hakutizwi — July 24, 2017 Follow @BizForSaleUS — July 24, 2017 Photo by Tim Gouw on Unsplash Any entrepreneur with experience buying or selling a business knows that deals fall through all the time. Even worse, many have to look back on a deal they went through with that, in retrospect, they probably should … Continue reading How to Close the Deal and When to Walk Away When Buying or Selling a Business
Mona Hellenkemper — June 28, 2017 — June 28, 2017 “People do not buy goods & services. They buy relations, stories, and magic.” This quote by Seth Godin describes how we make most of our purchase decisions. We are not only led by rationality alone when deciding about the purchase of a product. But how … Continue reading Emotional Vs Rational Purchases – How Social Media Triggers Consumers’ Buying Decisions
