Tag Archives: Buying

MarTech West Overtime: How B2B marketers can reach buying committees at their target accounts

Peter Isaacson on April 18, 2019   Peter Isaacson, CMO and account-based marketing leader at Demandbase, presented at MarTech West about how to reach buying committees at target accounts. Questions were submitted by attendees around intent, KPIs and the journey of the buying committee and Isaacson took the time to share some insights with us. … Continue reading MarTech West Overtime: How B2B marketers can reach buying committees at their target accounts →

The Business Benefits of Buying Directly From Manufacturers

Dave Llorens — April 17, 2019 Follow @https://twitter.com/davellorens — April 17, 2019 The direct-to-consumer model can help companies cut costs and develop mutually beneficial relationships with manufacturers. For business leaders, minor expenses can add up quickly. Remember that free 30-day trial of software you tested to see whether it would help you with Google Ads … Continue reading The Business Benefits of Buying Directly From Manufacturers →

The Consumer Buying Behavior in the Digital Age [Infographic]

James Patterson — September 24, 2018 — September 24, 2018 The internet and evolving technologies have dramatically changed the way people do everyday activities like researching, shopping, and banking. The common practice before was going to a physical store to learn more about a product, canvas, and finally purchase. Now, it’s possible to do everything … Continue reading The Consumer Buying Behavior in the Digital Age [Infographic] →

This Is Why Digging A Well Will Make You More Money Than Buying A Faucet

Brian Basilico — May 9, 2018 Follow @bbasilico — May 9, 2018 Coffee Talk So this morning I had a coffee with a potential client. He’s actually somebody I met through networking locally and he decided to contact me after reading some of my stuff online and said, “Hey, let’s get together and have a … Continue reading This Is Why Digging A Well Will Make You More Money Than Buying A Faucet →

How Social Media Influencers Are Influencing Your Online Buying Decisions? [Infographic]

Stacey Rudolph — March 19, 2018 — March 19, 2018 The world is becoming more interconnected with each passing day. People from all walks of life and ages are using the internet to access information on products and brands before making a purchase. Social media is certainly playing a very big role in ecommerce. According … Continue reading How Social Media Influencers Are Influencing Your Online Buying Decisions? [Infographic] →