Aidan Cole — June 20, 2018 Follow @aidanjcole— June 20, 2018 With 68 percent of all American adults on Facebook, it’s no secret that social media is a marketing goldmine. Social media has connected us like never before, giving businesses and marketers the opportunity to reach wider audiences. Unfortunately, it’s not all sunshine and roses … Continue reading Got Media Buying Woes? Go Systemic.
Tag Archives: Buying
This Is Why Digging A Well Will Make You More Money Than Buying A Faucet
Brian Basilico — May 9, 2018 Follow @bbasilico — May 9, 2018 Coffee Talk So this morning I had a coffee with a potential client. He’s actually somebody I met through networking locally and he decided to contact me after reading some of my stuff online and said, “Hey, let’s get together and have a … Continue reading This Is Why Digging A Well Will Make You More Money Than Buying A Faucet
How Social Media Influencers Are Influencing Your Online Buying Decisions? [Infographic]
Stacey Rudolph — March 19, 2018 — March 19, 2018 The world is becoming more interconnected with each passing day. People from all walks of life and ages are using the internet to access information on products and brands before making a purchase. Social media is certainly playing a very big role in ecommerce. According … Continue reading How Social Media Influencers Are Influencing Your Online Buying Decisions? [Infographic]
3 Considerations When Buying Hiring Software
Shaun Ricci — November 9, 2017 — November 9, 2017 The logical way to think of hiring software is considering what product is going to best solve the pain points that your recruiting team has. Unfortunately, a product-focused culture that mostly considers features and potential for customizations can miss the big picture. It can create … Continue reading 3 Considerations When Buying Hiring Software
Do Customers Really Want A Frictionless Buying Experience?
Dave Brock — November 3, 2017 It seems to be fashionable to talk about creating “frictionless buying experiences?” I suppose the concept draws readers, perhaps it’s an extreme expression of removing barriers to the customer buying process. But does the concept make sense? Is it what customers want? And if we looked at the … Continue reading Do Customers Really Want A Frictionless Buying Experience?
Do Customers Really Want A Frictionless Buying Experience?
Dave Brock — November 3, 2017 Follow @davidabrock— November 3, 2017 It seems to be fashionable to talk about creating “frictionless buying experiences?” I suppose the concept draws readers, perhaps it’s an extreme expression of removing barriers to the customer buying process. But does the concept make sense? Is it what customers want? And if … Continue reading Do Customers Really Want A Frictionless Buying Experience?
Buying Contact Lists: A Bad Demand Generation Strategy
David Crane — October 17, 2017 Follow @davidfcrane — October 17, 2017 jarmoluk / Pixabay Every marketer gets at least one email a week from a company offering X number of contacts from various job titles. This practice has accelerated due to the rise of account-based marketing (ABM), with vendors slinging lists of contacts from … Continue reading Buying Contact Lists: A Bad Demand Generation Strategy
Everything You Need to Know Before Buying a Franchise
Bruce Hakutizwi — September 22, 2017 Follow @BizForSaleUS — September 22, 2017 Photo by Mike Petrucci on Unsplash If you’ve ever considered owning a business of your own, the option of buying a franchise has to be a serious consideration. Of course, deciding between buying a franchise or an independent location involves a number of … Continue reading Everything You Need to Know Before Buying a Franchise
The Self-Serve Programmatic Ad Buying Fallacy
Garrett Gan — September 5, 2017 Follow @thalamusinc — September 5, 2017 kaboompics / Pixabay Since its genesis, programmatic advertising has experienced nothing short of a meteoric rise, capturing the attention and intrigue of brands and agencies across the globe. However, there are still many drawbacks to the technology, such as a lack of inventory … Continue reading The Self-Serve Programmatic Ad Buying Fallacy
Buying a pre-owned domain? Check these 10 things first
Purchasing a previously owned domain can be risky, but columnist Stephanie LeVonne has some tips to help you vet the domain and ensure a smooth site migration. Stephanie LeVonne on August 30, 2017 at 4:20 pm With over 1 billion websites on the World Wide Web today, it comes as no surprise that the domain … Continue reading Buying a pre-owned domain? Check these 10 things first
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