Lorena Harris — July 12, 2019 — July 12, 2019 As we discussed in part 2 of this series, even the largest and oldest companies are facing a new B2B selling environment where “old school” marketing and sales just doesn’t work like it did. Companies that talk to their prospects instead of listening and working … Continue reading When Your Buying Stages Don’t Match Your Customer’s Needs: Lessons in Customer Experience – Part 3
When Your Brand Finally Realizes It’s Not All About You | Lessons in Customer Experience part 2 As we discussed in part 1 of this series, much of today’s B2B selling cycle happens online without human interaction. When done right, the brand delivers a clearly-defined experience driven in large part by the customer’s previous … Continue reading When Your Brand Finally Realizes It’s Not All About You | Lessons in Customer Experience part 2
When Marketing Prospects Don’t Want to Play Your Way | Lessons in Customer Experience part 1 Whether you want to believe it or not, customer experience is the new battleground by which business will be won or lost. Over the next four months, we will be publishing a 4-part blog series discussing key lessons … Continue reading When Marketing Prospects Don’t Want to Play Your Way | Lessons in Customer Experience part 1
Consumer Buying Behavior Data Reveals Impact Of Social by Laurie Sullivan @lauriesullivan, June 28, 2019 Search marketers analyzing a variety of consumer behaviors to determine whether the person will make a purchase today or in three months may also want to consider the time and the sequence of events that occur on social platforms just … Continue reading Consumer Buying Behavior Data Reveals Impact Of Social
With hundreds of vendors who promise their products are best, the easiest way for brands and agencies to evaluate data might be to think like Subway. Taejin In on April 26, 2019 Today, every brand and agency knows that advertising is a data-driven endeavor. But the ubiquity of data hasn’t made it any easier to … Continue reading Buying audience data: A lesson from 4 Subway marketing slogans
Peter Isaacson on April 18, 2019 Peter Isaacson, CMO and account-based marketing leader at Demandbase, presented at MarTech West about how to reach buying committees at target accounts. Questions were submitted by attendees around intent, KPIs and the journey of the buying committee and Isaacson took the time to share some insights with us. … Continue reading MarTech West Overtime: How B2B marketers can reach buying committees at their target accounts
Dave Llorens — April 17, 2019 Follow @https://twitter.com/davellorens — April 17, 2019 The direct-to-consumer model can help companies cut costs and develop mutually beneficial relationships with manufacturers. For business leaders, minor expenses can add up quickly. Remember that free 30-day trial of software you tested to see whether it would help you with Google Ads … Continue reading The Business Benefits of Buying Directly From Manufacturers
Bruce Hakutizwi — January 5, 2019 Follow @BizForSaleUS — January 5, 2019 If you plan to start, buy, or a sell a business in 2019, it will be more important than ever to understand the landscape as technology and political factors continue to change the way businesses run. Read on for an outlook on how … Continue reading 2019 Trends For Buying and Selling a Business
James Patterson — September 24, 2018 — September 24, 2018 The internet and evolving technologies have dramatically changed the way people do everyday activities like researching, shopping, and banking. The common practice before was going to a physical store to learn more about a product, canvas, and finally purchase. Now, it’s possible to do everything … Continue reading The Consumer Buying Behavior in the Digital Age [Infographic]
Bruce Hakutizwi — August 14, 2018 Follow @BizForSaleUS — August 14, 2018 According to Inc, 2017 was a record year for buying and selling small businesses and franchises. In 2017, the stock market rose 25%, giving both sellers and buyers the economic confidence to close deals and invigorate the business-for-sale market for years to come. … Continue reading How to Leverage Current Business Buying Trends
