Tag Archives: Buyers

CDP Institute launches vendor certification program, tools to help CDP buyers

Vendor Management

Vendors that meet five key capability requirements will be eligible for RealCDP certification. Ginny Marvin on April 4, 2019 To help reduce confusion about what does and what doesn’t constitute a customer data platform (CDP) and help buyers better navigate the vendor selection process, the CDP Institute has launched a certification program. Why you should … Continue reading CDP Institute launches vendor certification program, tools to help CDP buyers →

Is Your Digital Advertising Signaling the Right Message to Buyers?

Digital Advertisement

Howard J. Sewell — December 29, 2018 Follow @hjsewell — December 29, 2018 There’s a fascinating article over at LinkedIn: “You Are What You Signal,” in which the authors discuss the concept of “signaling theory” in advertising, best summarized in simple terms as the way in which ads “signal” a consumer into trusting a particular … Continue reading Is Your Digital Advertising Signaling the Right Message to Buyers? →

Organic And Voice Search Critical First Steps For Home Buyers, Renters

Voice Search

  Organic And Voice Search Critical First Steps For Home Buyers, Renters by Laurie Sullivan , Staff Writer @lauriesullivan, July 25, 2018 Organic search typically becomes the first step in the purchase or rental of real estate, with Zillow estimating that in December 2017 the total value of U.S. homes reached 31.8 trillion. Standard links make up about … Continue reading Organic And Voice Search Critical First Steps For Home Buyers, Renters →

IAB Creates Branded Content Studio Directory To Aid Media Buyers

Marketing Platforms

IAB Creates Branded Content Studio Directory To Aid Media Buyers by Sara Guaglione , July 2, 2018 The Interactive Advertising Bureau (IAB) has created a directory of branded content studios operated by publishers, with the hope that it will “help buyers more easily identify publisher content studio offerings to meet their goals.” A committee at … Continue reading IAB Creates Branded Content Studio Directory To Aid Media Buyers →

Video Strategy: 7 Types of Videos for Each Stage of the Buyer’s Journey

Video Strategy

Victor Blasco — July 3, 2018 Follow @yumyumvideos — July 3, 2018 Are you planning to create your first marketing video and don’t know where to begin? Or maybe you’ve already made one but you’re looking to go ahead with your video marketing strategy. No matter if you’re a beginner or an experienced marketer, you … Continue reading Video Strategy: 7 Types of Videos for Each Stage of the Buyer’s Journey →

How to Use Social Selling to Connect With Barricaded Buyers

Social Media Utilization

Douglas Burdett — October 19, 2017 Follow @MarketingBook — October 19, 2017 With buyers avoiding your salespeople and interruptive marketing messages, social selling can help you breakthrough to the modern, informed buyer. 12019 / Pixabay The way your customers buy has changed in recent years, and sadly, many in sales are still in denial about … Continue reading How to Use Social Selling to Connect With Barricaded Buyers →

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