Jeff Kalter — April 17, 2018 — April 17, 2018 Unless they filled in a form on one of your organization’s landing pages or called your sales department, it used to be impossible to identify who was in the market for products and services your company offers. But of all the people looking for a … Continue reading How to Use Buyer Intent Data to Reach In-the-Market Technology Buyers
James Scherer — December 8, 2017 — December 8, 2017 There’s a way we’re supposed to do things, with ecommerce marketing. We’re supposed to create visual ads which show people how awesome our products are why they’re worth the price. Then we’re supposed to take the people who click on those ads and send … Continue reading 5 Strategies to Frame Your Buyer’s Website Experience
Ann Mills — November 19, 2017 Follow @resourcefulbus — November 19, 2017 40,000 every second, 3.5 billion each day, 1.2 trillion per year. According to Internet Live Stats, these figures reflect the number of online searches being processed by Google. For today’s business owner, the sheer number of search queries underpins the critical importance of … Continue reading Online Reviews and the New Buyer’s Journey
Douglas Burdett — October 19, 2017 Follow @MarketingBook — October 19, 2017 With buyers avoiding your salespeople and interruptive marketing messages, social selling can help you breakthrough to the modern, informed buyer. 12019 / Pixabay The way your customers buy has changed in recent years, and sadly, many in sales are still in denial about … Continue reading How to Use Social Selling to Connect With Barricaded Buyers
Paul Mosenson — October 9, 2017 Follow @nusparkmktg — October 9, 2017 geralt / Pixabay Wherever marketers turn these days data targeting rears its head, and when it comes to media buying this also applies. It’s no longer a simple matter of deploying “data,” however; we now have 1st, 2nd and 3rd party data we … Continue reading A Media Buyer’s Guide to 1st, 2nd, & 3rd Party Data Targeting
Before you get caught up in the shiny new thing with all the bells and whistles, contributor John Steinert urges you to consider more accessible approaches. They may not be as trendy, but they’ll perform just as well. John Steinert on July 27, 2017 Predictive Marketing analytics (PMA)… is enjoying piles of VC … Continue reading Urge to splurge on predictive? Before you risk buyers’ remorse, apply pragmatic thinking to drive real value, now
Amber Kemmis — July 26, 2017 — July 26, 2017 Hooray! You’ve recently launched several marketing campaigns that have done an excellent job generating leads. But, you can’t totally celebrate because these efforts haven’t turned into real business opportunities yet. Leads are coming through the door and you’re nurturing them with content, but they aren’t … Continue reading The Most Common Bottlenecks in the Buyer’s Journey & What to Do About Them
3 Simple Ways To Future-proof The Sales Funnel For Millennial Buyers by Jim Blackie , Columnist, July 19, 2017 Think that salespeople are immune to disruption? Think again. Nearly every industry has undergone a major digital transformation, and it has impacted nearly every function in today’s business structure. Businesses have had to innovate every aspect … Continue reading 3 Simple Ways To Future-proof The Sales Funnel For Millennial Buyers
Location data can help take your marketing and advertising to the next level, but columnist Michael Della Penna says brands and agencies must do their homework before investing in location data, buying audiences or looking at offline attribution. Michael Della Penna on May 10, 2017 There has been a lot of discussion about proximity … Continue reading The power of location audiences: A buyer’s guide & scorecard
Three-Quarters Of Ad Buyers Lack Knowledge Of Brand Safety Measures by Laurie Sullivan @lauriesullivan, May 3, 2017 Only 27% of media buyers and planners say “with confidence” they are informed of the brand safety measures for the ads they buy, according to research released Wednesday. The data from Vibrant Media suggests 33% do not feel … Continue reading Three-Quarters Of Ad Buyers Lack Knowledge Of Brand Safety Measures
