Laura Patterson November 19, 2020 As a marketer, your number one job is to create an environment that motivates and gives customers the confidence to buy. But sometimes, in our enthusiasm to convey the specific features and advantages of our product, we do just the opposite. Confused buyers don’t buy. It seems fairly obvious. The … Continue reading How to Keep from Confusing Buyers
Danielle Rhodes November 5, 2020 The processes companies use to attract and retain customers are most commonly referred to as the buyer’s journey and the customer’s journey. These two very different efforts are commonly confused with one another. Marketers don’t always understand the difference between the two or which one they need. Most importantly, as … Continue reading The Customer Journey vs. The Buyer’s Journey, What You Need to Know
Alysse Phipps September 25, 2020 Consumer shopping behaviors have changed dramatically since the onset of the coronavirus pandemic, with ecommerce retailers seeing unprecedented growth in traffic and sales. While retail stores are slowly beginning to reopen, many consumers have made online shopping their new default. Some 71% of U.S. adults plan to do more than … Continue reading How to Build Trust with Ecommerce Buyers This Holiday Season
Our B2B marketing organizational structures are getting in the way of our ability to connect with buyers, create exceptional experiences and drive opportunities. Scott Vaughan on September 25, 2020 We’ve built our B2B marketing teams and respective budgets with specialists who know their marketing discipline and channel inside and out. Social Media rock stars, organized … Continue reading Stop forcing your B2B marketing org structure on your buyer’s journey
B2B Straight Talk: Buyers Want Clear Email Messages During Pandemic, Study Shows by Ray Schultz , Columnist, May 7, 2020 There have been plenty of commentaries on how consumers are reacting to COVID-19. But how are B2B buyers faring? Only so-so, judging by B2B Buyer Sentiments, a study by revenue performance consultancy LeadMD. Over half … Continue reading B2B Straight Talk: Buyers Want Clear Email Messages During Pandemic, Study Shows
Tony Byrne, founder of Real Story Group, lays out a more agile way to purchase in his Discover MarTech keynote. Henry Powderly on April 28, 2020 Just because Scott Brinker’s newest version of the Marketing Technology Landscape looks like a Map of the Seven Kingdoms, don’t hack through it like a White Walker pillaging Westeros … Continue reading How user stories and design thinking can make us better martech buyers
Liz Papagni — March 9, 2020 Social media has absolutely revolutionized the many ways that brands can market to potential buyers. Through the ability to reach vast numbers of people, exposure to new brands is now easier than ever. Brand communities give products and their makers a chance to cultivate dedicated audiences that help boost … Continue reading Convincing and Converting Buyers Through Social Media Marketing
Michael Ugino — November 12, 2019 You’re feeling pretty excited about your eBay sale: no bites yet, but within just a few hours, five people have added the listing to their watch list. Someone will surely nibble soon, you think. A few days pass, and the end of your sales time frame ends—a bunch of … Continue reading Ebay Selling Tips to Turn Watchers Into Buyers
What Newbies Want: First-Time Buyers Are Swayed By Price, Study Shows by Ray Schultz , Columnist, June 5, 2019 The talk about serving people at all touchpoints may be overstated — at least when it comes to first-time customers. The main marketing factor that prompts shoppers to buy from a retailer they have never purchased from before … Continue reading What Newbies Want: First-Time Buyers Are Swayed By Price, Study Shows
Christa Tuttle — April 23, 2019 — April 23, 2019 With today’s wealth of information available online – creating a generation of savvy, hyper-informed tech buyers – keeping your audience engaged on your website can be quite the challenging task. For small- to medium-sized B2B organizations, having your visitors perform desired actions on your website … Continue reading 3 Marketing Tips to Keep Buyers Engaged on Your Website
