Category Archives: Vendor Management

5 factors that can make or break a marketing vendor-client relationship

How a vendor establishes a client account team can uncover insights into how productive the relationship will actually be. Steve Petersen on April 23, 2020 I’ve worked with some wonderful vendors throughout the years, but there are some that are not so ideal. Having worked at a vendor, I have experienced this type of relationship … Continue reading 5 factors that can make or break a marketing vendor-client relationship

4 Ways to Boost Your Vendor Management Process

Suresh Sambandam — July 13, 2019 — July 13, 2019 The vendor management process can be undeniably complex and unwieldy, with a number of different stakeholders involved and multiple parties to satisfy. It is vital that vendors find the purchaser’s processes user-friendly and efficient. It is also just as important that the individuals involved in … Continue reading 4 Ways to Boost Your Vendor Management Process

CDP Institute launches vendor certification program, tools to help CDP buyers

Vendors that meet five key capability requirements will be eligible for RealCDP certification. Ginny Marvin on April 4, 2019 To help reduce confusion about what does and what doesn’t constitute a customer data platform (CDP) and help buyers better navigate the vendor selection process, the CDP Institute has launched a certification program. Why you should … Continue reading CDP Institute launches vendor certification program, tools to help CDP buyers