Ross Shanken — April 27, 2017 Follow @RossShanken— April 27, 2017 Many marketers face the continued threat to customer acquisition of the self-educating buyer and its potential impact on their businesses. You could have the best inbound marketing program in the world, but it will likely be ineffective when it comes to influencing this segment … Continue reading 5 Ways to Identify and Convert “Self-Educating Buyers”
Robert Morris — April 11, 2017 Follow @Ninjaessays— April 11, 2017 Want to know what turns a website visitor into a product buyer? There are many facets to selling online, especially if you use a sales funnel. Here you will discover all you need to know to start converting web visitors into buyers. You do … Continue reading How to Convert Your Website Visitors into Buyers
Josh Ritchie — April 8, 2017 — April 8, 2017 Content marketing isn’t a nice-to-have these days; it’s an incredibly effective and necessary tool. Whether it’s increasing brand recall with an online video, generating more exposure through earned media, or delivering higher social engagement via microcontent, it is essential to your operation. That’s why 89% … Continue reading How to Bridge Marketing and Sales in Your Buyer’s Journey
Pamela Muldoon — April 7, 2017 Follow @pamelamuldoon— April 7, 2017 For years manufacturing firms grew simply by producing good quality, differentiated products. As a result, the sales function was fairly straightforward albeit passive: salespeople called on their clients on a regular basis and maintained solid relationships with them. If a quote was reasonable and … Continue reading Manufacturing: Buyers Are On Social Media, Are You?
Lucas Di Patrizio — February 22, 2017 — February 22, 2017 Planning out a video strategy? Then you know that there are six words that always stand out from the rest: Create content that people will love. Engaging, interesting and targeted content is something that must be present at every stage of your buyer’s journey … Continue reading The Best Video Strategy for Every Stage of Your Buyer’s Journey
John Shea — November 22, 2016 — November 22, 2016 Content mapping is the essential process of matching your content to the appropriate stage of the buyer’s journey. But you’re probably wondering, “How the heck does content mapping help my sales team close more deals?” Good question. The whole idea behind inbound – marketing or … Continue reading Inbound Selling: How to Map Content to the Buyer’s Journey
Kara Widdison — November 1, 2016 — November 1, 2016 We’re a little over 2 months til 2017. That’s kind of scary to think about, especially when you realize that you have to start thinking about your marketing campaigns for the upcoming new year. What trends will you follow – or will you be a … Continue reading Where Are Your Buyers? How to Create Interactive Experiences Based on Their Stage in the Journey
Lucas Miller — November 4, 2016 Follow @EchelonCopy— November 4, 2016 If you’re anything like the majority of pay-per-click (PPC) marketers, once you’ve fallen into a routine, you tend to stick with it. After all, as the old adage goes, “If it ain’t broke, don’t fix it.” Though the right mentality to embrace in certain … Continue reading Pay-Per-Click: 4 Simple Tricks for Reaching More Buyers Online
by Kristina Jaramillo Follow @GetLinkedInHelpOctober 19, 2016 If you want to reach, connect and engage with more IT buyers, then as a sales and marketing professional, you need to position yourself as an expert who wants to have a real relationship that’s based on up-front value. Yes, I’m saying that the marketing standard of giving … Continue reading IT Buyers Are Calling for a Change in How You Market & Sell to Them on LinkedIn
by Tukan Das Follow @tdasOctober 18, 2016 B2B buyers are facing an increasingly complex world of vendors, content, reputations, advertisement and sales pitches when they need to make a purchase decision – and their actions are becoming increasingly complex to match. By reaching a buyer in the middle of his or her decision-making process, you … Continue reading How To Engage B2B Buyers During Their Decision-Making Process
