Wahiba Chair December 19, 2014 Yesterday, as I was putting together my slides for my upcoming course “Branding & Marketing in the Digital Age” at Simon Fraser University Continuing Studies, I thought it may be useful to summarize my version of the new unspoken rules for this digital age for my students. One thing … Continue reading 10 Essential New Rules for Brands in the “Digital Age” [With Case Study]
SocialBakers says natively uploaded videos are winning an 80 percent share of all video interactions happening on Facebook. Amy Gesenhues on December 18, 2014 Social media analytics company SocialBakers is throwing more fuel on the fire that is the Facebook video versus YouTube video showdown. Two months after forecasting the number of videos uploaded … Continue reading More Brands Uploading Video Directly To Facebook Vs. Posting YouTube Videos On Facebook Pages [Report]
Jessica Authier December 16, 2014 The number of times Facebook has announced changes to its algorithm is enough to make any social media strategist or community manager throw up his or her hands in defeat. But, perhaps this isn’t such a bad thing, after all. The latest On Nov.14, News Feed FYI published the … Continue reading Good News! Facebook Cuts Brands’ Reach Again
December 16, 2014 Curt Woodward Ask any app developer about their most soul-crushing experience, and you’re likely to get a story about user reviews. No matter how powerful or elegant you think the product is, a few minutes in the hands of real-life users are enough to turn even small flaws into major … Continue reading App Quality Study Shows No-Names Beating Some Big Brands in Mobile
Anne Murphy December 15, 2014 Infographics are heavy hitters in content marketing. And their popularity continues to skyrocket. As a tactic, infographics saw the biggest rise in usage amongst B2B marketers, jumping from 51% to 62% this year. Visuals are, hands-down, the best way to grasp the attention of buyers. They into reader emotions, … Continue reading Infographic Inspiration From The Best Brands In Content Marketing
Richard Raddon December 12, 2014 The biggest shopping season of the year is in full swing. Although brands and consumers are used to the traditional direct mailers and TV spots, holiday shopping – and shopping in general – has gained a significant presence on YouTube. Whether it’s a Beauty Guru doing a haul video … Continue reading 5 Reasons Brands Should Use YouTube
by Laurie Sullivan, December 11, 2014 The time consumers spend on a Web site doesn’t always determine their order value at checkout — but it will translate into a longer, stronger relationship between brands and consumers, especially during the holiday season. Research suggests that Amazon has become the magnet destination for online shoppers, commanding more … Continue reading Time Spent On Retail Sites Key To Building Strong Bonds Between Brands, Consumers
Shelby Clarke December 6, 2014 Consistency in your branding – how you portray your business, or even yourself, to others – is important. For businesses, branding is all about controlling the message and ensuring that your audience (customers, prospective customers, etc.) sees you the way you want to be seen. The internet is no place … Continue reading 5 Brands With A Well-Rounded Social Media Presence
Brian Honigman December 5, 2014 Pablo Picasso famously remarked, “learn the rules like a pro, so you can break them like an artist.” While he may have been talking about painting, the lesson can just as easily apply to any skill – like social media marketing, for example. There are many brands out there … Continue reading 5 Social Brands That Defy Best Practices
Apeksha Harihar December 4, 2014 This ‘gram’ weighs in tonnes I am still amazed at the never fading brilliance of ‘seeing is believing’. Be it a fancy toy you wanted for your eighth birthday, the home theatre system your father desired or the sari your mother spotted in a collection book – we all want … Continue reading How Brands Can Use the Platform of Instagram and Optimize Their Marketing
