Shelby Clarke December 6, 2014 Consistency in your branding – how you portray your business, or even yourself, to others – is important. For businesses, branding is all about controlling the message and ensuring that your audience (customers, prospective customers, etc.) sees you the way you want to be seen. The internet is no place … Continue reading 5 Brands With A Well-Rounded Social Media Presence
Brian Honigman December 5, 2014 Pablo Picasso famously remarked, “learn the rules like a pro, so you can break them like an artist.” While he may have been talking about painting, the lesson can just as easily apply to any skill – like social media marketing, for example. There are many brands out there … Continue reading 5 Social Brands That Defy Best Practices
Apeksha Harihar December 4, 2014 This ‘gram’ weighs in tonnes I am still amazed at the never fading brilliance of ‘seeing is believing’. Be it a fancy toy you wanted for your eighth birthday, the home theatre system your father desired or the sari your mother spotted in a collection book – we all want … Continue reading How Brands Can Use the Platform of Instagram and Optimize Their Marketing
Shelly Kramer December 1, 2014 Social media marketing is probably something that you’re engaged in, whether your business is large or small. But all too often people hand over set up and management of these valuable business assets to people who aren’t as qualified as they should be and/or they don’t protect their … Continue reading Your Brand’s Social Media Identity: How to Protect It
Dubious about the impact of digital on your brand marketing efforts? Columnist Peter Minnium provides some hard data to help convince the skeptics out there. Peter Minnium on November 26, 2014 I received a text the other day from the CEO of a leading U.S. advertising agency asking me a simple question: “Peter, can you … Continue reading 8 Reasons Why Digital Advertising Works For Brands
By Sifiso Mazibuko November 18, 2014 Last week was pretty tough for actor Bill Cosby and television show host / cardiothoracic surgeon Dr Mehmet Oz. In what can only have been a fit of self-delusion, the celebrities went down a rather ill-advised path towards Twitter hashtag infamy as they tried to promote … Continue reading What lessons can brands learn from Dr Oz, Bill Cosby’s recent social fails?
By Shelby Clarke November 15, 2014 We all know the important role social media plays in good marketing. A lot of time is spent organizing important posts and managing social media. Our audience is online, so we need to be, too. But how much time do we spend on the details – things like our … Continue reading Four Big Name Brands with Great Social Media Cover Images
By Maria Peagler, Published November 6, 2014 The human attention span has dwindled to eight seconds — less than that of a goldfish — according to a 2002 BBC article. With so many competing websites, social networks and entertainment on the internet, how can brands make their message stand out, be remembered and generate … Continue reading Visual Storytelling For Brands
By Gina Badalaty, Published October 25, 2014 Now that you’re blogging, it’s time to get professional about your networking. There are a multitude of opportunities to connect with like-minded bloggers, brands that fit your niche and products that suite your audience. This guide will tell you all the things you need to know to get … Continue reading Your Complete Guide for Engaging Brands, Reps and Bloggers
Study shows number of marketing videos uploaded directly to Facebook will outnumber those added to YouTube by end of year. Amy Gesenhues on October 17, 2014 Social media analytics provider Socialbakers claims Facebook is quickly becoming the new YouTube for brands. According to a recent study by the social media analytics provider, more and … Continue reading Is Facebook The New YouTube For Brands? More Marketers Opting Out Of Google’s Video Platform
