Tag Archives: Brands

Infographic: Brands That Have Been Naughty & Nice On Social Media

Infographics

Among the brands getting positive mentions on social media are Apple and Amazon. Those getting negative mentions include Twitter and Facebook. Marketing Land Infographics on December 24,   Which social media brands have been naughty and which have been nice this year? Santa might not know, but the folks at Hootsuite have tried to figure … Continue reading Infographic: Brands That Have Been Naughty & Nice On Social Media →

Lessons From Leaders: 5 Brands That are Prepared for the App-Driven New Year (And What They Can Teach You!)

Social Media Utilization

Annum Munir December 21, 2014   It seems like only yesterday you were launching your first full-blown website, bursting into a toothy smile when you ranked on Google, and glowing with pride as you turned your site into the heart of your digital marketing efforts. Now, as you look ahead to 2015, it’s time to … Continue reading Lessons From Leaders: 5 Brands That are Prepared for the App-Driven New Year (And What They Can Teach You!) →

10 Essential New Rules for Brands in the “Digital Age” [With Case Study]

Digital Marketing

  Wahiba Chair December 19, 2014 Yesterday, as I was putting together my slides for my upcoming course “Branding & Marketing in the Digital Age” at Simon Fraser University Continuing Studies, I thought it may be useful to summarize my version of the new unspoken rules for this digital age for my students. One thing … Continue reading 10 Essential New Rules for Brands in the “Digital Age” [With Case Study] →

More Brands Uploading Video Directly To Facebook Vs. Posting YouTube Videos On Facebook Pages [Report]

Branding, Social Media Marketing, Video Marketing

SocialBakers says natively uploaded videos are winning an 80 percent share of all video interactions happening on Facebook. Amy Gesenhues on December 18, 2014   Social media analytics company SocialBakers is throwing more fuel on the fire that is the Facebook video versus YouTube video showdown. Two months after forecasting the number of videos uploaded … Continue reading More Brands Uploading Video Directly To Facebook Vs. Posting YouTube Videos On Facebook Pages [Report] →

Infographic Inspiration From The Best Brands In Content Marketing

Content Marketing, Infographics

Anne Murphy December 15, 2014   Infographics are heavy hitters in content marketing. And their popularity continues to skyrocket. As a tactic, infographics saw the biggest rise in usage amongst B2B marketers, jumping from 51% to 62% this year. Visuals are, hands-down, the best way to grasp the attention of buyers. They into reader emotions, … Continue reading Infographic Inspiration From The Best Brands In Content Marketing →

Time Spent On Retail Sites Key To Building Strong Bonds Between Brands, Consumers

Branding

by Laurie Sullivan, December 11, 2014   The time consumers spend on a Web site doesn’t always determine their order value at checkout — but it will translate into a longer, stronger relationship between brands and consumers, especially during the holiday season. Research suggests that Amazon has become the magnet destination for online shoppers, commanding more … Continue reading Time Spent On Retail Sites Key To Building Strong Bonds Between Brands, Consumers →

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