Shelly Kramer December 1, 2014 Social media marketing is probably something that you’re engaged in, whether your business is large or small. But all too often people hand over set up and management of these valuable business assets to people who aren’t as qualified as they should be and/or they don’t protect their … Continue reading Your Brand’s Social Media Identity: How to Protect It
Dubious about the impact of digital on your brand marketing efforts? Columnist Peter Minnium provides some hard data to help convince the skeptics out there. Peter Minnium on November 26, 2014 I received a text the other day from the CEO of a leading U.S. advertising agency asking me a simple question: “Peter, can you … Continue reading 8 Reasons Why Digital Advertising Works For Brands
By Sifiso Mazibuko November 18, 2014 Last week was pretty tough for actor Bill Cosby and television show host / cardiothoracic surgeon Dr Mehmet Oz. In what can only have been a fit of self-delusion, the celebrities went down a rather ill-advised path towards Twitter hashtag infamy as they tried to promote … Continue reading What lessons can brands learn from Dr Oz, Bill Cosby’s recent social fails?
By Shelby Clarke November 15, 2014 We all know the important role social media plays in good marketing. A lot of time is spent organizing important posts and managing social media. Our audience is online, so we need to be, too. But how much time do we spend on the details – things like our … Continue reading Four Big Name Brands with Great Social Media Cover Images
By Maria Peagler, Published November 6, 2014 The human attention span has dwindled to eight seconds — less than that of a goldfish — according to a 2002 BBC article. With so many competing websites, social networks and entertainment on the internet, how can brands make their message stand out, be remembered and generate … Continue reading Visual Storytelling For Brands
By Gina Badalaty, Published October 25, 2014 Now that you’re blogging, it’s time to get professional about your networking. There are a multitude of opportunities to connect with like-minded bloggers, brands that fit your niche and products that suite your audience. This guide will tell you all the things you need to know to get … Continue reading Your Complete Guide for Engaging Brands, Reps and Bloggers
Study shows number of marketing videos uploaded directly to Facebook will outnumber those added to YouTube by end of year. Amy Gesenhues on October 17, 2014 Social media analytics provider Socialbakers claims Facebook is quickly becoming the new YouTube for brands. According to a recent study by the social media analytics provider, more and … Continue reading Is Facebook The New YouTube For Brands? More Marketers Opting Out Of Google’s Video Platform
10 Things You Need to Know About Social Media Marketing Right NowHere’s the thing about social media: it’s constantly changing. What worked or was trendy last year is now old news. Every year, Social Media Examiner releases its annual Social Media Marketing Industry Report and looks at how marketers are using social media to grow … Continue reading 10 Things You Need to Know About Social Media Marketing Right Now
Marketers and business leaders from global brands BuzzFeed, Sony and Telstra debated the future of social marketing and the value of online communities at the LiNC ‘14 conference in San Francisco this week. The LiNC conference is an annual event hosted by Lithium, a provider of social networking tools for businesses. Brands at the event discussed online communities and developing their social media strategies. … Continue reading LiNC 14 social media conference: five key takeaways
ADOTAS – Every brand wants a smash viral video hit. Some will even go so far as to pay for views to achieve that. Paid media is necessary to jump start a campaign, but earned media – what truly makes a video viral – is infinitely more valuable to a brand. Consumers place more trust … Continue reading 5 Ways Brands Can Drive Earned Media During Big Events
