Prasant NaiduMarch 5, 2015 Following a collaboration with Colette during Paris Fashion Week, CEO Tim Cook and design chief Jony Ive arranged for supermodel Liu Wen to wear the watch on the cover of the next Vogue China. Next time before going to Vogue again, Apple might want to take a look at the new … Continue reading What Carousel Ads On Instagram Mean To Brands
Laurie Sullivan @lauriesullivan, (March 03, 2015) The first rule of search engine marketing is never say never. Indeed, many company executives do — but Darren Clark, CTO at YP.com, isn’t one of them. On Tuesday he announced the launch of ypSearch Marketplace, a keyword-bid local search marketplace that enables national brands to reach YP’s 80 … Continue reading YP Automates Local And Mobile Search Buys For National Brands
Erin P. FriarMarch 3, 2015 One of the strategies small businesses can use to acquire and retain retail partners is optimized category management; that is, the effective managing of the vendor side of a relationship. Marketing and Customer Management expert Toby Desforges says the once lost art of retailer-vendor collaboration is back in full swing. … Continue reading Small Brands Using Software to Optimize Category Management
Mark SchaeferFebruary 23, 2015 It’s not often that I disagree with the super-smart author and entrepreneur Seth Godin but today is one of those days. He recently wrote a wonderful and provocative post called “Is Google making the web stupid?” opining that the economics of search are “strangling” the best content. He didn’t use the … Continue reading 10 Soul-Grabbing Brands That Prove You Don’t Need SEO to Succeed
Dorien Morin-van DamFebruary 20, 2015 Are You New To Instagram And Are You Not Seeing The Results You Expected? Well, let me be the one to say it; it might not be Instagram, it might you (and the expectations you’ve set!). Ouch! No one likes to hear that, right? But, it’s true. Instagram, when used … Continue reading 7 Steps To Getting Your Brand’s Instagram Channel Off The Ground [Infographic]
Kendall CrammFebruary 19, 2015 The Dawn of Snapchat It’s still not uncommon for people to argue that marketing on Facebook and Twitter doesn’t work stating that there is no “direct ROI”. You can imagine what those same people are saying about Snapchat, a video/picture messaging app that only lasts about 20 seconds long. Personally as … Continue reading Brands Rocking it on Snapchat
Francis TrappFebruary 17, 2015 We’re just barely into the new year and most brands are off to the races employing the latest trends in consumer marketing. Still at the top of the trend list is social media. Brands know they need it; but yet and still, many aren’t entirely sure how to improve as competition … Continue reading Revive Your Brand’s Instagram Strategy in 4 Simple Steps
Tom MartinFebruary 17, 2015 Mardi Gras has, and continues to be, one of the most well known, interesting and misunderstood free festivals in the world. An enormous content marketing and digital marketing opportunity for brands — think brand activation, content creation, brand awareness, social media opportunities and good old fashioned sales incentives trips — Mardi … Continue reading Mardi Gras New Orleans: A Digital Marketing Opportunity for Brands Everywhere
Ciaran BlumenfeldFebruary 13, 2015 If your brand is on social, you’ve probably already put a significant amount of thought into your brand’s voice. Defining your brand’s voice for social media messaging is standard planning, but as visual platforms gain traction, defining your brand’s “visual voice” is becoming just as important as defining a characteristic verbal … Continue reading The Five C’s of Cultivating Your Brand’s Visual Voice on Instagram and Beyond
Vishal PindoriyaFebruary 5, 2015 According to a study by Manta, 61 percent of small businesses don’t see a return on investment from their social media presence. But it isn’t for lack of effort. Of those surveyed, nearly 50 percent said they increased time spent on social media while only seven decreased their time. It’s easy … Continue reading 5 Brands With A Simply Striking Social Media Presence
