Business.comFebruary 4, 2015 The year 2015 is expected to be one that will throw up plenty of surprises, unexpected and on a global scale. There is a lot of optimism regarding the economic green shoots that are visible all across the world but there are also niggling worries. Startups and small businesses that managed to … Continue reading Slaying the Goliaths: Small Business Vs. Big Brands
Alex DittyFebruary 1, 2015 Follow these best practices for successful Instagram marketing Are you trying to use Instagram for your social media marketing? Are you finding it difficult to grow the channel to promote your brand? You’re not alone. Finding success with Instagram marketing is an excited process but it can feel like an uphill … Continue reading 9 Instagram Marketing Tips From The Best Brands
Personal Branding BlogJanuary 31, 2015 Having a well-planned social media strategy is an important part of building your personal brand online. Leveraging each network to its fullest potential is also important for visibility and word-of-mouth marketing. Instagram is one of the best networks today that builds a larger audience and following online, which makes this … Continue reading 4 Instagram Power Tips For Personal Brands
Arik HansonJanuary 24, 2015 In case you missed it, Facebook rolled out “call to action” buttons last February. It was hardly a revolutionary move. Advertisers wanted to bolster results. They needed clearer calls to action. More advertisers were joining the fray. It was time for something like this. Since then, we’ve seen more and more … Continue reading More Brands Are Using Facebook CTA Buttons (But More Still Should)
by Laurie Sullivan, January 21, 2015 Consumer product goods companies and retailers have an interesting opportunity to cross-sell products online. While baby-related items like wipes and diapers typically are shipped to homes in bulk, an increasing number of consumers now add coffee, creamer, mascara, and candy to the online order. It has become more of … Continue reading CPG Brands Getting Better At Building Cross-Category Relationships With Online Shoppers
The field of marketers shooting for the next Oreo moment is crowded, so we asked the experts how best to prepare real-time marketing plans for the big game. Martin Beck on January 20, 2015 The lights going out during halftime of the 2013 Super Bowl was unexpected, but even more surprising was how one quickly … Continue reading How Brands & Agencies Are Ramping Up To Score The Next Super Bowl Touchdown On Social Media
Ruxandra MindrutaJanuary 19, 2015 Every day, customers turn to social media to post about brand recommendations, tap into the latest product research and make complaints when they’re unsatisfied and in need of quick assistance. At virtually every point in their experience with your business, customers become more informed by what is being shared online without … Continue reading Five Ways Social Media Can Add Value To Retail Brands
Ranking brands based on consumer perception, Amazon won the No. 1 spot, while Apple and Google failed to break the top five. Amy Gesenhues on January 16, 2015 According to the online market research firm YouGov’s BrandIndex annual brand rankings report, Amazon won the No. 1 spot for “best perceived brand” in the U.S. last … Continue reading 2014 Top 10 “Best Perceived” Brands: Amazon & YouTube Take The Lead
by Erik Sass, January 17, 2015 While “social search” — meaning the practice of surfacing content from your social media contacts in search results — may or may not be consigned to the great digital trash can of history, there are clearly still a lot of places where search and social media overlap, at least … Continue reading Google Search Results Now Show Social Profiles For Brands
Multiple data sources show how mobile is now central to consumer shopping. Greg Sterling on January 8, 2015 If nothing else holiday 2014 drove home the importance of mobile as a shopping tool. Mobile traffic numbers and even mobile e-commerce sales beat expectations, according to data from multiple sources. As one example, IBM reported … Continue reading Brands And Retailers: If You Don’t Get Mobile Right Soon, You’re Screwed
