Revamped online education an effort to improve ads, accelerate adoption. Greg Sterling on March 24, 2015 Facebook has initiated a major online push to help brands, agencies and small businesses improve their ads and ad performance on the site. The company has launched an online learning center called Blueprint for brands and agencies. There’s also … Continue reading Facebook’s Success Blueprint: Improved Online Learning For Brands And SMBs
Standalone iOS app enables quick collage creation from camera rolls. Martin Beck on March 23, 2015 Chukcha / Shutterstock.com Instagram released a new app today, Layout, that should prove to be a powerful creative tool for brands. Layout is similar to Hyperlapse, the timelapse app that Instagram released last August, although it’s likely to get … Continue reading “Layout” App From Instagram Makes It Easier For Brands To Build Photo Collages
Personal Branding BlogMarch 20, 2015 Twitter is a great place to be for your personal brand to build a strong network and following on social media. If you want to have more insight into your target market with increased leads consider taking advantage of Twitter Advanced Search, which offers even more features that tap into … Continue reading Learn How Twitter Advanced Search Can Boost Your Personal Brand’s Marketing Strategy
Ruxandra MindrutaMarch 19, 2015 Today’s consumers are greatly empowered. With access to review websites, social platforms and blogs, buyers can now make better informed shopping decisions based on opinions or feedback from fellow consumers. Social networks like Facebook and Twitter have become platforms of choice for customers seeking assistance or looking to make a complaint. … Continue reading Research: Do Brands Live Up To Customer Expectations On Social?
Enthusiastic early adopters, HarperCollins says its most successful community post generated more than a million views. Amy Gesenhues on March 16, 2015 360b / Shutterstock.com Last week, MediaPost.com reported BuzzFeed froze brand publisher accounts for its community publishing platform, ending unpaid content opportunities for brands that had been using the site for content marketing efforts. … Continue reading BuzzFeed Bars Brands From Publishing Content On Its Community Platform
New live-streaming video app has captured the attention of early adopters; few businesses are using it yet. Martin Beck on March 13, 2015 The Internet loves shiny new toys. And at the moment the newest and shiniest has got to be Meerkat, which in only two weeks since launching has gone from obscure to nearly … Continue reading What On Earth Is Meerkat? And Why Should Brands Care?
Guest columnist and Altimeter CEO Charlene Li discusses how mobile can be leveraged by company leaders to support business objectives, provide excellent customer service, and foster a collaborative work environment. Aaron Strout on March 13, 2015 When I recently learned that author and Altimeter CEO, Charlene Li, had a new book coming out and that she was … Continue reading How Engaged Leaders Use Mobility To Build Brands & Businesses
by Zoe Summers March 10th, 2015 Zoe Summers Zoe Summers is an experienced Social Media Consultant. One of the Co-Founders of Mass Planner, a social automation software. Before joining the startup world, she worked with big corporations, helping them change the world one step at a time. She loves writing, exploring new sunnier places and … Continue reading “Brands have more followers on Google+ than on all others together”
Stay tuned, but for now Facebook is running a limited test allowing Fox Sports and the NFL to sell ads against native video. Martin Beck on March 6, 2015 Facebook video is surging, going from zero to 3 billion daily views practically in the blink of Mark Zuckerberg’s eye. So far, though, Facebook is being … Continue reading How Will Brands Cash In On Native Facebook Video?
Messaging app now offers targeting by gender, geography and mobile device for the 60 brands using its Promoted Chat product. Martin Beck on March 5, 2015 Brands using mobile messaging app Kik to make connections with fans got an upgrade today. Kik announced that it has added the ability to target followers by gender, geography … Continue reading Kik Adds Targeting To Promoted Chats For Brands
