Elizabeth JonesApril 9, 2015 Instagram alone has over 300 million monthly active users. It’s visibility and popularity amongst other social media networks make it a great tool for businesses looking to grow their brand. Instagram’s video feature provides an even better marketing platform. Videos are one of the best ways to connect with customers because … Continue reading Increase Your Brand’s Success With Instagram Video
The conversation around brands on Twitter may be more spammy than you think. With some brands seeing upwards of 75+% of discussion due to spam, marketers need to fine tune their metrics. Greg Finn on April 8, 2015 We’ve all seen the heaps of of spammy accounts and spam Tweets strewn across Twitter. But just … Continue reading Report: Nearly 10% Of Twitter Is Spam & Brands Have It The Worst
Tricia MorrisApril 7, 2015 In 2012, an IBM survey of approximately 1,700 CEOs around the globe predicted that social media would become the number two customer interaction channel behind phone somewhere between 2015 and 2017. A 2012 Gartner Predicts said that by 2014, refusing to communicate with customers on social media would be as harmful … Continue reading Social Customer Service: Brands May Not Love It, But They Cannot Leave It
Personal Branding BlogApril 3, 2015 When it comes to making sales, we often don’t consider using social media. While this is a marketing tool used mainly for building relationships and visibility, there are several ways to attract loyal buyers to your niche. Social media marketing by itself is not enough to attract buyers to your … Continue reading Social Selling Strategies for Personal Brands
Zoe WaldronApril 1, 2015 Snapchat is huge amongst the younger audience (13-17 years old) but is growing quickly in other age groups. This provides a valuable opportunity to brands hoping to reach this unique audience in a unique and memorable way. So how are brands are doing reaching teens? With creative Snapchat campaigns! Whether they … Continue reading Creative Ways Brands Can Use Snapchat
Laurie Sullivan @lauriesullivan, (April 01, 2015) Capturing one complete view of the customer journey remains ridden with obstacles, yet it is imperative for success. A recent study reveals weaknesses in data-driven marketing, with just 6% admitting they have access to one view of customer data across their enterprise. The remainder of the 171 brand marketers … Continue reading Brands With Limited Data View Fail At Data-Driven Marketing
Sue ReynoldsMarch 27, 2015 Running a profitable operation presents its own set of challenges for small business owners. And if they’re not in an industry that’s appealing to the masses, chances are they’ve struggled at some point or another to successfully market their unique products or services. Fortunately, social media presents the opportunity to increase … Continue reading 8 Ways To Spruce Up Your Brand’s Social Media Presence
Revamped online education an effort to improve ads, accelerate adoption. Greg Sterling on March 24, 2015 Facebook has initiated a major online push to help brands, agencies and small businesses improve their ads and ad performance on the site. The company has launched an online learning center called Blueprint for brands and agencies. There’s also … Continue reading Facebook’s Success Blueprint: Improved Online Learning For Brands And SMBs
Standalone iOS app enables quick collage creation from camera rolls. Martin Beck on March 23, 2015 Chukcha / Shutterstock.com Instagram released a new app today, Layout, that should prove to be a powerful creative tool for brands. Layout is similar to Hyperlapse, the timelapse app that Instagram released last August, although it’s likely to get … Continue reading “Layout” App From Instagram Makes It Easier For Brands To Build Photo Collages
Personal Branding BlogMarch 20, 2015 Twitter is a great place to be for your personal brand to build a strong network and following on social media. If you want to have more insight into your target market with increased leads consider taking advantage of Twitter Advanced Search, which offers even more features that tap into … Continue reading Learn How Twitter Advanced Search Can Boost Your Personal Brand’s Marketing Strategy
