Ross SimmondsNovember 2, 2015 The Reddit community is filled with opportunities for marketers. It’s a great place to lurk and gain insight, contribute and add value or engage and build relationships. It’s one of the best channels online for connecting with people who are passionate about specific topics and are willing to provide authentic feedback. … Continue reading Cracking The Code: Why Brands Fail At Marketing On Reddit (And How To Succeed)
Kerry ButtersOctober 28, 2015 If there’s one thing I’ve said more often than anything else in recent months it’s that social media has indisputably, unequivocally and irrevocably gone visual. Some will say it’s down to the short attention spans of millennials, but I think the phenomenon is a little less cynical than that – it’s … Continue reading 5 Brands Nailing Stop-Motion Marketing On Vine
The company launches TrueVoice metric to show brands their organic share of conversation compared to the competition. Ginny Marvin on October 26, 2015 Copyright Aaron Durand (@everydaydude) for Twitter, Inc. In its ongoing efforts to attract more advertising dollars from big brands, Twitter has launched Brand Hub social listening analytics. Brand Hub is meant to … Continue reading Twitter Courts Brands With New “Brand Hub” Social Listening Analytics
Columnist Jordan Kretchmer discusses how marketers can build a relationship with consumers that will inspire loyalty and set them apart from the competition. Jordan Kretchmer on October 16, 2015 How many times have you been at a party, stuck talking to that one person who won’t shut up? The narcissistic, self-centered bore who flips every … Continue reading Talk Human To Me: Why It’s Time For Brands To Get Real
Jennifer MadisonOctober 16, 2015 The US consumer packaged goods industry (CPG) is expected to increase digital ad spend to $ 7.04 billion by 2018. With most of this spend directed toward branding efforts, marketers are always on the lookout for new ways to reach and inform their audience. Instagram presents an excellent opportunity to do … Continue reading Stand Out Online and on the Shelves: 6 Tips for CPG Brands on Instagram
Josh HaynamOctober 4, 2015 Traditional commerce and e-commerce merged together a long time ago. In the world of marketing, digitization has a large impact on traditional retailers. The shopping experience has changed. As other retailers in general begin to cross over into the world of e-commerce, they need to find a way to catch up … Continue reading 5 Brands That Successfully Drove E-Commerce Sales Through Quizzes
Amie ReardonOctober 3, 2015 Millennial moms are increasingly focused on visual content, especially when it comes to social media. Because of this, Pinterest stands out to this audience as an easy way to find visual inspiration. Millennial moms are 61% more likely to use Pinterest than the average adult because it provides exactly what they … Continue reading 5 More Brands That Rock Pinterest For Moms
Are marketers truly taking advantage of omni-channel strategies? Columnist Josh Manion discusses the opportunities and challenges of reaching consumers across platforms in the travel industry. Josh Manion on October 2, 2015 Is it truly possible that US retailers miss the chance to bring in 10 percent more revenue because they are fumbling omni-channel marketing efforts? For a … Continue reading How Omni-Channel Marketing Can Help Travel Brands Fly Farther, Faster
How do you grow your online revenue? Columnist Jordan Elkind takes a look at what some fashion retailers are doing differently to bolster their e-commerce growth. Jordan Elkind on September 25, 2015 E-commerce is a rapidly expanding piece of the retail pie, so it’s no surprise that online growth is top of mind for fashion … Continue reading 4 Lessons Retail Marketers Can Take From High-Growth Fashion Brands
Kara BurneySeptember 23, 2015 Want to learn from the best? These 20 brands are so good at content marketing, they are being stalked by their peers. Here are 3 actionable Twitter tips from the best in the business: Microsoft Twitter Tip: Use Hashtags To Boost Content Discovery Microsoft knows how to work a hashtag to join the conversation surrounding … Continue reading 3 Twitter Tips From The “Most Stalked” Brands
