Are marketers truly taking advantage of omni-channel strategies? Columnist Josh Manion discusses the opportunities and challenges of reaching consumers across platforms in the travel industry. Josh Manion on October 2, 2015 Is it truly possible that US retailers miss the chance to bring in 10 percent more revenue because they are fumbling omni-channel marketing efforts? For a … Continue reading How Omni-Channel Marketing Can Help Travel Brands Fly Farther, Faster
How do you grow your online revenue? Columnist Jordan Elkind takes a look at what some fashion retailers are doing differently to bolster their e-commerce growth. Jordan Elkind on September 25, 2015 E-commerce is a rapidly expanding piece of the retail pie, so it’s no surprise that online growth is top of mind for fashion … Continue reading 4 Lessons Retail Marketers Can Take From High-Growth Fashion Brands
Kara BurneySeptember 23, 2015 Want to learn from the best? These 20 brands are so good at content marketing, they are being stalked by their peers. Here are 3 actionable Twitter tips from the best in the business: Microsoft Twitter Tip: Use Hashtags To Boost Content Discovery Microsoft knows how to work a hashtag to join the conversation surrounding … Continue reading 3 Twitter Tips From The “Most Stalked” Brands
Top 500 brands posted nearly as many videos natively as from YouTube in July. Engagement remains higher for native video. Martin Beck on September 14, 2015 Facebook’s native video momentum has been documented widely. The social network sees more than 4 billion video views a day — a number first reported in April and almost … Continue reading Brands Shifting From YouTube To Native Video On Twitter
A strong online sales channel can give you a leg up on the competition. Columnist David Rekuc offers some strategies to get you started. David Rekuc on September 8, 2015 Traditionally, brands sell direct to big retailers and use distributors to reach small and independent shops. It’s a model that’s worked for decades. But … Continue reading 4 Reasons Brands Should Sell Directly To Consumers Online
Bob HutchinsSeptember 3, 2015 Instagram is the social media platform every marketer wants to crack. With its real-time flow of content, addicted user base, mobile-first philosophy, and lack of pay-to-play structuring… Instagram is a gem. Instagram, As We Know It, Is About to Change…Just a few short days ago, Instagram quietly switched its API, so … Continue reading The Science Behind Successful Brands on Instagram
Tukan DasAugust 27, 2015 You’ve probably seen some fantastic, creative, out-of-the-box social campaigns recently from top brands. Brands like Coca-Cola, BMW and Nike have run campaigns ranging from short-term Instagram contests to large-scale, multi-channel blockbusters. While there is no doubt that the top brands have creativity and resources, we wanted to ask the question: Are … Continue reading How Well Do Brands Know Their Social Audience? [Infographic]
Jessica WilliamsAugust 25, 2015 In today’s information friendly world, everyone is a sportscaster, sideline photographer, analyst, and coach. Fans today have the ability to share their praise, critiques and favorite plays in the same environment as an ESPN or Sportscenter host. And, the communities that form around these public opinions are possible because of a … Continue reading How Sports Brands Use Social Media To Create VIP Reward Programs
Sarah BeckhamAugust 24, 2015 Are you relationship material? Or do you, ahem, only talk about yourself? A study by Edelman found that 87 percent of people want meaningful interactions with brands, but only 17 percent believe that brands deliver them. About two-thirds of the survey respondents said their relationships with brands are one-sided. In other … Continue reading 5 Brands That Make Customers the Star on Social Media
Stephanie WhartonAugust 21, 2015 Though in-store sales still comprise the bulk of consumer spending, the prevalence of ecommerce has made it almost too easy to purchase food, clothing, electronics and, well, almost anything online. Yet while many industries are thriving, the beauty sector has had a more difficult time finding success in the ecommerce environment. … Continue reading How 3 Beauty Brands Overcome eCommerce Obstacles
