by Joana Ferreira November 22, 2015 Follow @JoanavsWorldNovember 22, 2015 “We live in a world where the notion of ambiguity has become a punchline. Turning to our smartphones when we need something – a forgotten word, a better price, a movie time – has become a reflex. We want things right, and we want things … Continue reading Why Brands Need to be Living in the Micro-Moment
by Joseph Lavan, November 18, 2015 I have a confession to make. I recently got bored at work and decided to surf the Web. I looked at a lot of random stuff: a few vintage Mets jerseys, some pool toys, Chicken Parmesan recipes, a few potential Halloween costumes and Fantasy Football advice. Despite all the … Continue reading How Targeting Life Events Allows Brands to Better Understand Audiences
by Sahail Ashraf November 17, 2015 Follow @TalcontentNovember 17, 2015 Lately the folks at Twitter have been busy rolling out updates to the platform. Online circles may be buzzing about the switch from ‘favorites’ to ‘likes’, but we’re most excited about the new native poll feature. Available to all users at the end of last … Continue reading 5 Ways Mega Brands Have Made Twitter Polls Work For Them
Ross SimmondsNovember 2, 2015 The Reddit community is filled with opportunities for marketers. It’s a great place to lurk and gain insight, contribute and add value or engage and build relationships. It’s one of the best channels online for connecting with people who are passionate about specific topics and are willing to provide authentic feedback. … Continue reading Cracking The Code: Why Brands Fail At Marketing On Reddit (And How To Succeed)
Kerry ButtersOctober 28, 2015 If there’s one thing I’ve said more often than anything else in recent months it’s that social media has indisputably, unequivocally and irrevocably gone visual. Some will say it’s down to the short attention spans of millennials, but I think the phenomenon is a little less cynical than that – it’s … Continue reading 5 Brands Nailing Stop-Motion Marketing On Vine
The company launches TrueVoice metric to show brands their organic share of conversation compared to the competition. Ginny Marvin on October 26, 2015 Copyright Aaron Durand (@everydaydude) for Twitter, Inc. In its ongoing efforts to attract more advertising dollars from big brands, Twitter has launched Brand Hub social listening analytics. Brand Hub is meant to … Continue reading Twitter Courts Brands With New “Brand Hub” Social Listening Analytics
Columnist Jordan Kretchmer discusses how marketers can build a relationship with consumers that will inspire loyalty and set them apart from the competition. Jordan Kretchmer on October 16, 2015 How many times have you been at a party, stuck talking to that one person who won’t shut up? The narcissistic, self-centered bore who flips every … Continue reading Talk Human To Me: Why It’s Time For Brands To Get Real
Jennifer MadisonOctober 16, 2015 The US consumer packaged goods industry (CPG) is expected to increase digital ad spend to $ 7.04 billion by 2018. With most of this spend directed toward branding efforts, marketers are always on the lookout for new ways to reach and inform their audience. Instagram presents an excellent opportunity to do … Continue reading Stand Out Online and on the Shelves: 6 Tips for CPG Brands on Instagram
Josh HaynamOctober 4, 2015 Traditional commerce and e-commerce merged together a long time ago. In the world of marketing, digitization has a large impact on traditional retailers. The shopping experience has changed. As other retailers in general begin to cross over into the world of e-commerce, they need to find a way to catch up … Continue reading 5 Brands That Successfully Drove E-Commerce Sales Through Quizzes
Amie ReardonOctober 3, 2015 Millennial moms are increasingly focused on visual content, especially when it comes to social media. Because of this, Pinterest stands out to this audience as an easy way to find visual inspiration. Millennial moms are 61% more likely to use Pinterest than the average adult because it provides exactly what they … Continue reading 5 More Brands That Rock Pinterest For Moms
