by Elisa Silverman December 22, 2015 Follow @ElisaKaphaDecember 22, 2015 Display ad click-through-rates (CTR) are notoriously low, overall showing just a 0.06 percent CTR. Yet display ads remain great opportunities for both consumer ecommerce and B2B discovery and lead generation. Particularly when used as part of a retargeting campaign. Retargeting is a campaign designed exclusively … Continue reading Taking a Close Look at One Brand’s Retargeting Ads
Lego, DJI and GoPro are tapping into the power of creating communities. Columnist Jordan Kretchmer discusses what they’re doing right and how you can take a page from their marketing playbooks. Jordan Kretchmer on December 11, 2015 This year, many shoppers skipped the hustle and bustle of Black Friday for the convenience and comfort of … Continue reading 3 Brands That Dominated Cyber Monday And What They Can Teach Us About Consumer Engagement
by Jake Camacho December 11, 2015December 11, 2015 These high-octane brands have some of the biggest social media presences around. The common thread? An ability to deliver consistently thrilling content. Let’s take a look at how these brands are taking social media from 0 to 100, and what you can learn from all of them … Continue reading How Top Action Brands Create Exhilarating Social Media Content
by Warren Knight December 1, 2015 Follow @warrenknightDecember 1, 2015 Running a contest on social media is a great way to capture leads and this is something I have been very vocal about. I recently came across a great article from ShortStack who analysed the data of close to 1 million social contests to see … Continue reading Brands are Collecting Leads and Data with Social Media Contests
by Ty Rothstein November 30, 2015 Follow @https://twitter.com/AmitiRothsteinNovember 30, 2015 Twitter is no Facebook. That however, does not mean that Twitter is not or cannot be valuable for your brand. According to the company, there are 320 million monthly users with one billion unique visits monthly to sites with embedded Tweets. That makes Twitter a … Continue reading 11 of the Best Twitter Tools for eCommerce Brands
by Bob Hutchins November 24, 2015 Follow @BobhutchinsNovember 24, 2015 Imagine a world where your office, your store, your warehouse… is open 24 hours a day… seven days a week… 365 days a year. An employee has to be there around the clock without fail to assist customers through the purchase process and answer their … Continue reading The 3 Brands That Care the Most on Twitter
New feature — the first of its kind, the company says — gives social marketers the info they need to respond to specific emojis in posts about their brands. Barry Levine on November 24, 2015 Sure, emojis are everywhere. But, brands want to know, exactly which ones are being used to talk about us? To … Continue reading Social Analytics Platform Zoomph Can Now Help Brands Track Emojis
by Joana Ferreira November 22, 2015 Follow @JoanavsWorldNovember 22, 2015 “We live in a world where the notion of ambiguity has become a punchline. Turning to our smartphones when we need something – a forgotten word, a better price, a movie time – has become a reflex. We want things right, and we want things … Continue reading Why Brands Need to be Living in the Micro-Moment
by Joseph Lavan, November 18, 2015 I have a confession to make. I recently got bored at work and decided to surf the Web. I looked at a lot of random stuff: a few vintage Mets jerseys, some pool toys, Chicken Parmesan recipes, a few potential Halloween costumes and Fantasy Football advice. Despite all the … Continue reading How Targeting Life Events Allows Brands to Better Understand Audiences
by Sahail Ashraf November 17, 2015 Follow @TalcontentNovember 17, 2015 Lately the folks at Twitter have been busy rolling out updates to the platform. Online circles may be buzzing about the switch from ‘favorites’ to ‘likes’, but we’re most excited about the new native poll feature. Available to all users at the end of last … Continue reading 5 Ways Mega Brands Have Made Twitter Polls Work For Them
