Tag Archives: Brands

Snapchat, Periscope, Imgur and Yummly: 4 New Ways Brands Can Market to Their Customers

Marketing Tools

Liz PapagniAugust 21, 2015 It’s getting harder and harder to reach your audience on cluttered apps and social media sites like Facebook, especially without big advertising budgets. So what’s a marketer to do? The first step is to know your target customers well. Where are they online? What type of content engages them? Where do … Continue reading Snapchat, Periscope, Imgur and Yummly: 4 New Ways Brands Can Market to Their Customers →

Find What Works: 5 Actionable Social Media Strategies for Tech Brands

Social Media Strategies

Julia BorginiAugust 18, 2015 Engaging social media content gets shared more often on social media. Well yes, of course it does! We’re more apt to share content if it resonates with us, or creates an emotional connection/reaction with us. Engaged audiences are more likely to turn into customers too, so if you’re using social media … Continue reading Find What Works: 5 Actionable Social Media Strategies for Tech Brands →

Why Travel Brands Can’t Live Without Social Media [Infographic]

Branding In Social Media

Will PriceAugust 17, 2015 Social media is a driving force in today’s travel world, with the ability to make or break a travel brand. Understanding the importance of a strong social media presence is the first step a travel brand should take when it comes to creating effective marketing campaigns and reaching the maximum number … Continue reading Why Travel Brands Can’t Live Without Social Media [Infographic] →

Why B2B Brands Should Connect with Customers on Instagram

B2B

Kaitlin LoyalAugust 14, 2015 Instagram is the fastest growing social network right now, according to the Pew Research Internet Project. There are currently 300 million IGers posting pictures of more than just their perfectly framed lunch, and nearly half of the app’s users scroll through their feed of filtered photographs every day. Instagram provides opportunity … Continue reading Why B2B Brands Should Connect with Customers on Instagram →

Why Brands Need A Social Marketing Team To Manage Real-Time Engagement

Branding In Social Media

ZOG DigitalAugust 6, 2015 Facebook recently released three new features, putting the spotlight on new ways to streamline the communication between brands and users in real-time. As the responsibility of social engagement for brands grows, they must ramp up their community management and social media marketing strategy to capture digital authority. Facebook Mentions The first … Continue reading Why Brands Need A Social Marketing Team To Manage Real-Time Engagement →

Why Staffing Supplier Brands Should Be Important To MSP’s

Outsourcing

Len AprilJuly 31, 2015 Branding is still all the rage We’ve written before about the importance of both consumer and employment brands in the digital age. Today’s consumers, for instance, place more emphasis on peer reviews in social media than a critic’s opinion in a paper of record. And according to LinkedIn studies, employment brand … Continue reading Why Staffing Supplier Brands Should Be Important To MSP’s →

Socially-Responsive Brands Get 4x Engagement [Infographic]

Branding In Social Media

Bob HutchinsJuly 29, 2015 If you have a burning question for a company, don’t go to Twitter. Go to Facebook, where odds are three out of four you get your question answered. New Q2 2015 data on social media responsiveness (via Socialbakers) goes deep into the inner-workings of customer satisfaction and brands’ capacity for responding … Continue reading Socially-Responsive Brands Get 4x Engagement [Infographic] →

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