Chloe Mitchell — August 14, 2017 Follow @thesocialselect — August 14, 2017 StockSnap / Pixabay It is often assumed that viral content is completely random and by chance. While this is certainly always a possibility, it is more often the case that the newest viral sensation that you see reposted all over social media is … Continue reading 7 Steps For Making Your Branded Video The Next Viral Sensation
Contributor Peter Minnium dives into the results from a study showing that branded content truly works and has a positive impact both on consumers’ brand awareness and their purchase intent. Peter Minnium on August 11, 2017 Most of us today can recall a time before the internet, or even the widespread availability of personal … Continue reading Does branded content drive brand lift? New research takes an in-depth look
By Victoria Klochkova July 27th, 2017 Content marketing is, undoubtedly, one of the most important buzzwords among crucial concepts of modern promotional activities. Unfortunately, content marketing isn’t always applied to maximum effect. A good illustration is a recent study by software company Prezi: 8 out of 10 people forget about branded content in no more … Continue reading 8 Out of 10 People Forget Branded Content In 3 Days
Elizabeth Harr — July 25, 2017 — July 25, 2017 The goal of any brand strategy is to build a strong brand. That is because a strong brand—and an effective brand strategy—results in a higher return on investment for your marketing dollar. It is as true for professional services brands as it is for consumer … Continue reading Best Brand Strategy: Branded House or House of Brands?
It’s not enough for your brand to be in the right place at the right time. Contributor Peter Minnium shares tips on how to craft meaningful branded stories that will connect with consumers. Peter Minnium on July 14, 2017 The fireworks have come and gone, and summer is finally upon us. Naturally conducive to gathering, … Continue reading Branded storytelling: Capitalizing on moments that matter
Wynne Phillips — June 7, 2017 — June 7, 2017 Wokandapix / Pixabay When you’re looking to increase traffic on your site, one of the most effective ways to do that is to use the appropriate keywords. These are simply words on your site that search engines will pick up, allowing potential viewers to see … Continue reading Long Tail Keywords Vs. Branded Keywords
Steve Hamm — June 1, 2017 Follow @maasprosrdu— June 1, 2017 If you are still sending out bids and quotes with an email extension from a free web-based service, you are missing out. Because part of automated marketing and CRM (customer relationship management) is an ongoing communication flow, getting your company branded email address in … Continue reading Automated Marketing and CRM Starts with Company Branded Emails
Ann Smarty — January 9, 2017 — January 9, 2017 How often do you think customers discuss your products and its problems or drawbacks? How well do you know your brand online context? Nowadays most businesses are already aware of the importance of listening to social media conversations mentioning their brand name as well as … Continue reading “Own” Your Search Results: How and Why to Research Branded Keywords
Say hello to .google and other branded internet addresses New rules let companies build web and email names using .nike, .mcdonalds and .hbo, but tech giant Google is the most eager. October 18, 2016 Google is helping usher in a new way for companies to tout their brand names in the digital realm. On September … Continue reading Searchers Will Begin Seeing Google, Other Branded Internet Addresses
by Laurie Sullivan@lauriesullivan, October 5, 2016 Artificial intelligence software remains the foundation of most services and products that advertisers will see this year. While search became the first to demonstrate the power of AI and machine learning, it now shares the glory with video and other media. Google CEO Sundar Pichai said during a recent … Continue reading AI, Advertising’s Next Big Step In Personalizing Branded Videos
