Steve Hamm — June 1, 2017 If you are still sending out bids and quotes with an email extension from a free web-based service, you are missing out. Because part of automated marketing and CRM (customer relationship management) is an ongoing communication flow, getting your company branded email address in place is a necessary first step.
What is the Difference between a Company Branded Address and a Generic One?
For starters, the branded address creates trust. It identifies you as a professional outfit with an investment in a comprehensive online presence. Generic email addresses may project inexperience or even worse, raise doubts on whether you’re a real company at all. But when you use a branded email, your audience feels you’re here to stay and serious about your business. A free web-based setup defines an entrepreneur on a shoestring budget or someone who just recently made the leap from a spare bedroom to a storefront setup. This type of email is also difficult to memorize because it typically requires you to add a variety of numerals after a name or business moniker. With the branded option, prospective buyers easily remember your name as well as that of your business.
Promote Brand Awareness
The best benefit of using branded email is every time you send out an email, you’re promoting your business, not Gmail or Hotmail. It’s a valuable, cost-efficient way to market your company without having to spend a lot of money.
So if you, like many other small businesses, think that branding was only meant for large enterprises with big advertising budgets, think again. You’re never too small to start building your brand, and you can get started today with branding your email.
Using the Email Address for your CRM
As you establish a dialog with your customer base, it is easy to get overwhelmed. When you answer similar questions about like products, you might even get confused about who needs what information – and when. An automated marketing setup lets you search for interactions based on product mentions or specific queries, which quickly makes it clear where you left each conversation. Whether you owe someone a sample or need to follow up after sending one, this level of automated marketing and CRM makes staying in touch a snap.
Learn more about the setup of a branded email address and its many uses in automated CRM by contacting MaaS Pros online.
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