Ana Gotter — June 17, 2019 Follow @ana_gotter — June 17, 2019 The stakes are high for branded videos. They are, after all, the medium that you’re using to define your brand and tell viewers exactly what you’re all about. In a minute or less, you can explain why they should take a chance on … Continue reading 6 Crucial Elements to Include in Every Branded Video
To effectively market in a mobile world, brands need to think of their apps as mobile video mailboxes. Dan Hurwitz on April 12, 2019 Consumers spend an overwhelming majority of their mobile internet time within apps. Recognizing this trend, the world’s biggest brands have developed apps as tools for providing services (like checking a bank … Continue reading In the battle for mobile engagement, branded apps hold untapped value
Kent Campbell — September 15, 2018 Follow @reputationx — September 15, 2018 Google is your new home page. When a brand dominates their own search engine results it sends trust signals to prospective customers. Control of the many aspects of search results like Knowledge Panel, carousel images, location information, Google posts, social media posts, and … Continue reading How to Unlock Branded Search Features in Google
IAB Creates Branded Content Studio Directory To Aid Media Buyers by Sara Guaglione , July 2, 2018 The Interactive Advertising Bureau (IAB) has created a directory of branded content studios operated by publishers, with the hope that it will “help buyers more easily identify publisher content studio offerings to meet their goals.” A committee at … Continue reading IAB Creates Branded Content Studio Directory To Aid Media Buyers
Contributor Kevin Lee looks at creative synergies and the power of collaboration to increase the efficiency of branded content using PPC campaigns Kevin Lee on May 2, 2018 Branded content and pay-per-click (PPC) aren’t ordinarily included together in the same section of a digital media plan, but there are definite synergies between these two marketing … Continue reading How to use good ol’ PPC to support fun and creative branded content
Tom Martin — January 24, 2018 Follow @TomMartin — January 24, 2018 Facebook’s announcement that “The new algorithm will emphasize posts from friends and family over viral videos and clickbait headlines from Pages.” doesn’t mean you need a new social media strategy. It means you’ll need to execute better against the same social media strategy … Continue reading Facebook News Feed Changes: Why You Don’t Need A New Strategy
Though many search marketers focus primarily on non-branded searches, columnist Thomas Stern believes it’s crucial to invest in a branded search strategy. Thomas Stern on December 7, 2017 Search experts understand the importance of targeting non-branded search terms: Optimizing for high-volume, non-branded terms can drive a significant amount of traffic to your brand’s site. … Continue reading The importance of targeting branded searches
Gustaf Steunlund — November 27, 2017 Follow @stenlundgustaf — November 27, 2017 rawpixel / Pixabay As marketers, we have a tendency to optimize campaigns towards the cheapest clicks, because surely, the more clicks you get, the more leads, online purchases and fan mail you’ll receive… right? Wrong. The truth is not all clicks are created … Continue reading We Analyzed 7 Million Paid Clicks to Branded Content, Here’s What We Learned
Joei Chan — September 22, 2017 Follow @joeei — September 22, 2017 Whenever my colleagues ask, “hey Joei, where did you go for lunch today?” I reply, “check my Instagram story!” Yes. I’m addicted to Instagram. But I’m not alone. According to TechCrunch’s latest study, Instagram has recently rocketed past 700 million users, making it … Continue reading Instagram Hashtags: Lessons from 5 Awesome Branded Campaigns
How can you take more control of the SERPs for your brand name, beyond using your own site? Columnist Brian Patterson shares ideas for maximizing positive portrayals of your company on page one. Brian Patterson on August 29, 2017 at 2:54 pm This article was co-authored with my colleague at Go Fish Digital, Samantha Hughes. … Continue reading 6 web properties you can use to protect your branded search results (with real examples)
