by Larry Angeli July 23, 2016July 23, 2016 How authenticity breaks through the marketing noise Marketers often ask me what causes referral marketing to be successful and more specifically what motivates a Customer to refer a product. The most obvious answer is satisfaction with the product or service purchased. Without that, you can’t expect someone … Continue reading 3 Ways to Incorporate Brand Authenticity into Your Referral Marketing Strategy
by Claude Harrington July 22, 2016July 22, 2016 As marketers, we’re always looking for the most effective way to deliver our message. As attention spans shrink (see: Humans Have Attention Spans Shorter than Goldfish, Thanks to Smartphones) and seemingly limitless distractions abound, delivering that message might seem more difficult than ever. All of which makes … Continue reading How Virtual Reality Marketing Can Help Your Brand
As the company’s first marketing employee, Adam Weber now serves as Dollar Shave Club’s CMO, leading the brand’s video marketing strategy. Amy Gesenhues on July 20, 2016 In 2012, Dollar Shave Club launched its brand on YouTube with the famous “Our Blades Are F****** Great!” video, bringing in 12,000 customers for the subscription razor service … Continue reading A CMO’s View: How Dollar Shave Club built its brand on video marketing
by Bonnie Harris July 19, 2016 Follow @waxgirl333July 19, 2016 Samsung and Best Buy have teamed up to launch the Samsung Notebook 7 spin, a new laptop geared toward multimedia enthusiasts. The Notebook 7 spin became available from Best Buy’s websites and stores on June 26, illustrating a long-term marketing partnership that has helped Best … Continue reading 3 Lessons Biz Owners Can Learn from Major Brand Marketing Partnerships
by Zach Heller July 17, 2016 Follow @zhellerJuly 17, 2016 The typical marketing funnel looks like this: Awareness Interest Consideration Intent Purchase There are several different variations, depending on where you’re looking or who you’re asking. But this will do for the purposes of this post. In the past decade or so, many have added … Continue reading Turning Loyal Customers into Brand Advocates
by Cameron Voiselle July 17, 2016July 17, 2016 It’s no secret Facebook has paved the way for social media advertising. Businesses now have the freedom to build and expand their brand with a Facebook page; the groundbreaking part is Facebook has invented an incredibly simple way to create and share ads. Facebook Ads Manager allows … Continue reading Facebook Ads: The Quick and Painless Way to Promote Your Brand
by Arthur Germain July 16, 2016July 16, 2016 Wikipedia If you want to share your brand story with journalists, you have to know how to pitch the story to them. We often tell clients there are three ways to pitch reporters. In many cases, you can use these approaches in combination in order to target … Continue reading 3 Ways to Get the Media to Listen to Your Brand Story
by Matthew Harris July 15, 2016 Follow @AddisonWhitneyJuly 15, 2016 “Strategically, Coke and Coke Zero Sugar are ham and egg. It’s absolute dovetailing. I always use the analogy of tea: We either have it with our without sugar. It’s Coke, with or without sugar,” This quote, from Coca-Cola Great Britain marketing director Bobby Brittain in … Continue reading How to Build Your Brand Portfolio Using a Flagship Brand Strategy
by Adam Frankel July 7, 2016 Follow @FrankelInteractJuly 7, 2016 Visual marketing is now an important part of SEO. Google values links that come from visual content. Even text-based content these days is becoming more dense with graphics. It’s because of this transition that brands are now leveraging social networks where visuals and graphics are … Continue reading Key Tips to Leverage Instagram for Brand Benefit
by Melanie Mulvihill July 6, 2016July 6, 2016 What is Snapchat? Snapchat is a mobile app that allows you to send videos and photos to others that disappear after a selected amount of time. This is one of the most popular apps among the millennial audience, with 60% of US citizens ages 13-34 using it. … Continue reading Using Snapchat for Your Brand
