Category Archives: Virtual Reality Marketing

Study Finds 360-Degree VR Ads Perform Better, Improve CTR 300%

Study Finds 360-Degree VR Ads Perform Better, Improve CTR 300% by Chuck Martin , February 28, 2018 A new study shows that 360-degree virtual reality ads perform significantly better than traditional ads. Across metrics including click-through rates, viewability and video completion, 360-degree VR ads performed better in every dimension, according to the study by OmniVirt, … Continue reading Study Finds 360-Degree VR Ads Perform Better, Improve CTR 300%

Virtual Reality Pop-Up Shops Are the Future of Experiential Retail

My N. Tran — September 25, 2017 Follow @https://twitter.com/mynrtran — September 25, 2017 Free-Photos / Pixabay When I proposed bringing relevance back to offline retail through a tightly designed online experience to offline utility loop, I also criticized attaching new technological features, without context, in hopes of boosting the engagement metric. Despite my reservations about … Continue reading Virtual Reality Pop-Up Shops Are the Future of Experiential Retail

How Virtual Reality Marketing Can Help Your Brand

by Claude Harrington July 22, 2016July 22, 2016 As marketers, we’re always looking for the most effective way to deliver our message. As attention spans shrink (see: Humans Have Attention Spans Shorter than Goldfish, Thanks to Smartphones) and seemingly limitless distractions abound, delivering that message might seem more difficult than ever. All of which makes … Continue reading How Virtual Reality Marketing Can Help Your Brand

Virtual Reality is the Next Big Business Frontier [Infographic]

by Brian Wallace June 26, 2016 Follow @nowsourcingJune 26, 2016 The business of virtual reality and augmented reality is booming, and it’s just going to keep getting bigger. While virtual reality has been around for decades, it was never that great and it was relegated to the worlds of video games and science fiction. Marked … Continue reading Virtual Reality is the Next Big Business Frontier [Infographic]