Augmented and virtual reality technologies have the potential to revolutionize marketers’ engagement efforts. Akshat Biyani on May 24, 2022 If there ever were a golden word in marketing, it’d be evolution. As consumers access more advanced technology, old marketing strategies fail to impress them. This is why modern marketers need to adapt to the constantly … Continue reading Why we care about AR and VR: A guide for marketers
Virtual Reality Struggles To Go More Mainstream by Chuck Martin , Staff Writer, March 28, 2018 Despite the experience it can provide, virtual reality is still a relatively small component of the Internet of Things. One of the key barriers is the cost, with 96% of the online population who do not own a VR … Continue reading Virtual Reality Struggles To Go More Mainstream
2018: The Year of AR, VR? Don’t Hold Your Breath by Jennifer Fisher , Columnist, March 21, 2018 Now that live streaming has gone — well — mainstream(ing), the social community can turn its attention to another horizon of white space. Nothing excites me more than the use of augmented and virtual reality in the … Continue reading 2018: The Year of AR, VR? Don’t Hold Your Breath
CNN Brings VR News To Oculus Rift by Chuck Martin , March 16, 2018 CNN is launching a new virtual reality experience for Oculus Rift. CNN VR has been available on Android and iOS for Samsung Gear headsets and Google Daydream. Adding the Oculus Rift headset brings the VR experience to the desktop, at high … Continue reading CNN Brings VR News To Oculus Rift
Tom Carroll — March 16, 2018 — March 16, 2018 Virtual Reality has been around for over half a century. It’s a time constantly punctuated by false dawns. “Virtual Reality is going to change our lives” is something I’ve heard again and again since what feels like the dawn of my professional existence. But with … Continue reading 8 Tips to Making a Knock-Out VR Film
Study Finds 360-Degree VR Ads Perform Better, Improve CTR 300% by Chuck Martin , February 28, 2018 A new study shows that 360-degree virtual reality ads perform significantly better than traditional ads. Across metrics including click-through rates, viewability and video completion, 360-degree VR ads performed better in every dimension, according to the study by OmniVirt, … Continue reading Study Finds 360-Degree VR Ads Perform Better, Improve CTR 300%
My N. Tran — September 25, 2017 Follow @https://twitter.com/mynrtran — September 25, 2017 Free-Photos / Pixabay When I proposed bringing relevance back to offline retail through a tightly designed online experience to offline utility loop, I also criticized attaching new technological features, without context, in hopes of boosting the engagement metric. Despite my reservations about … Continue reading Virtual Reality Pop-Up Shops Are the Future of Experiential Retail
by Josh Engroff, Op-Ed Contributor, September 9, 2016 Remember the smartphone platform wars? Back when you actually had to think for more than five minutes when choosing which new phone to buy, because there was a whole bunch of options — Blackberry, Nokia, Microsoft, Android, iPhone — each with its own platform and handsets? For … Continue reading VR’s Distribution Problem
by Claude Harrington July 22, 2016July 22, 2016 As marketers, we’re always looking for the most effective way to deliver our message. As attention spans shrink (see: Humans Have Attention Spans Shorter than Goldfish, Thanks to Smartphones) and seemingly limitless distractions abound, delivering that message might seem more difficult than ever. All of which makes … Continue reading How Virtual Reality Marketing Can Help Your Brand
by Michael Braun July 16, 2016July 16, 2016 Get ready UXers, it’s time to get up close and personal with virtual reality. As a UX practitioner, I’ve been closely watching the mainstreaming of VR and how it’s evolving. I’m particularly interested in how user interface design methods and principles will have to adapt to this … Continue reading The Impending Collision of VR and UX
