Tag Archives: brand

5 Lessons Learned Relaunching a Brand

by Dave SuttonSeptember 21, 2016 Relaunching a brand is every bit as critical as launching a brand the first time around. Why? Because if done well, a brand relaunch gives your audiences a very worthwhile reason to sit up and pay attention. Organizations relaunch brands for any number or combination of reasons: to signal a … Continue reading 5 Lessons Learned Relaunching a Brand →

How Human Data Insights Can Grow Your Brand

Data Driven Techniques

by Zuzanna Pasierbinska-Wilson Follow @fattypontoonskiAugust 30, 2016 The rise of social media has created endless amounts of data for marketers to sift through looking for insights. Customers’ opinions on your product and how it could be improved, your brand, as well as your competitors and their products, are all at your fingertips—but only if you … Continue reading How Human Data Insights Can Grow Your Brand →

Should Your Brand Get Verified On Twitter

Twitter

by Sahail Ashraf Follow @TalcontentAugust 21, 2016 While social media is very much an open book, allowing everyone to get involved, there are still one or two little ‘clubs’ that have sprung up. These are a reason there are platforms that not everyone has access to. Perhaps the biggest and most frustrating one for brands … Continue reading Should Your Brand Get Verified On Twitter →

How Live Video Can Show You and Your Brand in a New Light

Video Content

by Bryan Kramer Follow @bryankramerAugust 13, 2016 Welcome to the video age. But haven’t we been through all of this before? Remember the days before Netflix, when rewinding your grainy VHS version of The Lion King was a familiar routine? Switch the context and video is more important than ever before. In 2014, an average … Continue reading How Live Video Can Show You and Your Brand in a New Light →

How to Make Snapchat Work for Your Personal Brand

Snapchat Branding

by Personal Branding BlogAugust 6, 2016 Visual marketing is one of the top ways to build your brand and attract a larger audience. If you want to take your social media strategy to the next level then Snapchat could be a great network to add to your mix. Would you like to connect with more … Continue reading How to Make Snapchat Work for Your Personal Brand →

5 Ways Culture Shapes Your Brand

Branding

by Barry SaltzmanAugust 11, 2016 To paraphrase Shakespeare, “what’s in a brand?” Like a rose, a brand isn’t just a name. A brand is a set of perceptions – from customers or from within – that distinguish your from your competition, whether it’s competition for customers or the resources you need to grow. So what … Continue reading 5 Ways Culture Shapes Your Brand →

Treating Influencers as Partners Brings Value to Your Brand

Influencer Strategy

August 4, 2016 When brands and agencies plan influencer marketing programs, their first thought is often “how can we get users with tons of followers to share about our products?” Unfortunately, approaching influencer marketing from this perspective– with a media-buying mindset– is what leads to the spammy posts that you’ve seen skewered lately. The reach … Continue reading Treating Influencers as Partners Brings Value to Your Brand →

Could Taking a Stand Hurt Your Brand?

Branding

by Erika Dickstein July 25, 2016 Follow @springinsightJuly 25, 2016 What do you think about the plagiarism accusations against Melania Trump? Was it really plagiarism? 58 words? Who cares? After all, no one since Cicero has said anything truly original in a political speech. This story has owned the news cycle. As a small business, … Continue reading Could Taking a Stand Hurt Your Brand? →