Tag Archives: brand

Weaving Channel-Specific Content For An Expanding Brand

by Laurie Petersen, July 5, 2016 For 16 years, Ethelbert Williams drove go-to-market and channel expansion strategies for consumer giants Kimberly-Clark, Procter & Gamble, L’Oreal and Unilever. As CMO of InstaNatural, a natural organics products company in Orlando, Fla., he is responsible for global marketing, brand development and sales strategy. Williams speaks next month at … Continue reading Weaving Channel-Specific Content For An Expanding Brand →

How To Use Email For Your Brand Storytelling

Storytelling

by Mylène Blin July 5, 2016July 5, 2016 Really powerful marketing ideas are all born from simple psychological principles. Storytelling may be a popular buzzword now, but the truth is we’re wired to like stories. They help us better understand the world around us. Children learn social or moral rules through fables, we remember scientific … Continue reading How To Use Email For Your Brand Storytelling →

7 Steps to Aligning Your B2B Startup Brand

B2B Success

by Lauren Frye July 2, 2016July 2, 2016 While five years might seem like a short stint for a company in their twenties, five years can feel like a lifetime for a startup. Over the last half decade, our Bizible brand has stretched to accommodate new market segments, new marketing channels, new industry events, new … Continue reading 7 Steps to Aligning Your B2B Startup Brand →

Does Every Small Business Owner Need A Personal Brand To Manage Their Company?

Branding

by AJ Agrawal July 1, 2016 Follow @ajalumnifyJuly 1, 2016 The concept of the personal brand has become almost a buzzword on the business landscape of today. A personal brand, when used correctly, can do a lot of good. On the other hand, not every company needs one of these in order to boost their … Continue reading Does Every Small Business Owner Need A Personal Brand To Manage Their Company? →

Amateur Hour: 8 Social Media Faux Pas Sucking the Hipness Out of Your Brand

Social Media Branding

by Katie Cooper June 30, 2016 Follow @loopthecoopJune 30, 2016 Social Media is a lot like a sitcom high school. One wrong move can turn you from hero to zero pretty quickly. Don’t be a social media Screech when you can be a real Zack Morris of your brand game. Here are some faux pas … Continue reading Amateur Hour: 8 Social Media Faux Pas Sucking the Hipness Out of Your Brand →

Boost Your Brand with Instagram for Business

Instagram For Business

by Julie Chomiak June 29, 2016June 29, 2016 Instagram has done it again! Earlier this year they launched an algorithm that placed the most individually relevant content at the beginning of each user’s feed. Now, Instagram has introduced a suite of business services to further solidify its standing as legitimate and in-demand advertising business platform. … Continue reading Boost Your Brand with Instagram for Business →

YouTube opens online version of its Brand Partner Program to school agencies

YouTube

YouTube is rolling out an online version of its Brand Partner Program to teach agencies video production and marketing skills in 22 languages. Tim Peterson on June 23, 2016 YouTube is ready to take even more marketers to school on how to be a YouTube star. The Google-owned video service is opening up an … Continue reading YouTube opens online version of its Brand Partner Program to school agencies →

5 Shockingly Simple Ways To Build Your Employer Brand

Branding

by Jacob Shriar June 21, 2016 Follow @jacobshriarJune 21, 2016 Why would someone want to work for you? If you really take the time to think about that question, do you have a good answer? Is the answer you’re thinking of better than what most companies (including your competitors) offer? Your employer brand is the … Continue reading 5 Shockingly Simple Ways To Build Your Employer Brand →

Would You Read This If You Knew A Brand Paid For It?

Branding

by George Simpson, , Featured Contributor, June 16, 2016 I read in the WSJ that there are now over 200 companies that promise to connect brands with “social influencers” — many of them no more than software and/or database providers that make brands and agencies do their own outreach. This has led to the complaint … Continue reading Would You Read This If You Knew A Brand Paid For It? →