Tag Archives: brand

What is Brand Activism? A Series of Successful Campaigns (Part 2)

Branding Lessons

Neil Grasso — December 20, 2019 In part one of this series, we introduced the concept of brand activism, and explored how successful activism can bring about multiple benefits for companies that can successfully integrate it into their marketing strategies. We learned how activism can be controversial, as well as how it can be safe … Continue reading What is Brand Activism? A Series of Successful Campaigns (Part 2) →

The Importance of Email Marketing and Digital Marketing Strategy for Your Brand

Digital Marketing

Mike Parry — December 17, 2019 Have you ever opened a marketing email and not immediately recognised what company it’s from or the purpose of the email? It has no sales pitch or story or maybe it doesn’t even match their website? Sometimes it’s not their fault, they test their emails on desktops but don’t … Continue reading The Importance of Email Marketing and Digital Marketing Strategy for Your Brand →

Bond Not Brand

Business Improvement

Elliot Begoun — December 13, 2019 Follow @intertwinegroup Canva.com There are those moments when somebody says something so succinctly and simply it catches you off guard. That is precisely what happened when Tara Tan, the founder of Grin, took the stage at the Hirshberg Entrepreneurship Institute in Auckland, New Zealand a few weeks back. At … Continue reading Bond Not Brand →

Why Your Brand Shouldn’t Post About Awareness Days On Social Media

Branding Lessons

Amanda Fountain — December 11, 2019 World Kindness Day. National Chocolate Chip Cookie Day. Cybersecurity Awareness Day. Memorial Day. Awareness days run the gamut from the absurd and fun to the somber and weighty. Often, I work with brands who want to incorporate awareness days into their social media content calendars believing it will connect … Continue reading Why Your Brand Shouldn’t Post About Awareness Days On Social Media →

Brand loyalty remains high at 89%, driven by product and price rather than service

Branding Trends

However, loyalty may be as much a function of inertia as anything else. Greg Sterling on November 26, 2019 Last year, Yotpo found that 90% of consumers surveyed considered themselves brand loyal, in contrast to the conventional thinking that loyalty was dead. That number hasn’t changed, according to this year’s survey of 2,100 U.S. adults; … Continue reading Brand loyalty remains high at 89%, driven by product and price rather than service →

5 Reasons Why TikTok Marketing Should Be Ticked By Your Brand in 2020

Marketing Challenges

Dan Seavers — November 22, 2019 Follow @TWDanSeavers As marketers, we love tried and tested. We walk the road well-traveled, lacking the time, the budget or the opportunity to try strategies that won’t guarantee you results. But now and then, something comes along that will disrupt your methods. And it’s up to you whether you … Continue reading 5 Reasons Why TikTok Marketing Should Be Ticked By Your Brand in 2020 →

How to Increase Subscribers on Your Brand New YouTube Channel

Subscription Lists

Jared Atchison — November 15, 2019 Are you looking for a way to grow the subscriber count of your brand new YouTube channel? If so, you’re not alone. Consumers are more engaged with video content than ever before. According to YouTube, people collectively watch one billion hours of videos every single day. Couple that startling … Continue reading How to Increase Subscribers on Your Brand New YouTube Channel →

Random Posts on