Tag Archives: brand

Facebook is the Best Place to Build a Community For Your Brand in 2020

Steven J. Wilson — March 27, 2020 Companies spend millions on a super bowl ad. On average, a 30-second ad would cost $ 5.6 million. So is it all worth it? According to InsightExpress, half of the viewers watch the commercials more than the game itself. So that’s food for thought. And maybe that’s the … Continue reading Facebook is the Best Place to Build a Community For Your Brand in 2020 →

5 Brand Storytelling Trends Every Marketing Leader Should Know in 2020

Storytelling

Dana Kachan — March 25, 2020 Humanity is becoming more resistant to advertising. We are used to seeing it on billboards, print banners, at shopping malls, on social media, and almost everywhere on the web. We use ad blockers because we don’t like it when anyone tries to sell us anything, although we love stories. … Continue reading 5 Brand Storytelling Trends Every Marketing Leader Should Know in 2020 →

5 Best Ways to Boost Brand Community’s Member Experience

Branding Lessons

Thomas Griffin — March 12, 2020 An active brand community plays a powerful role in strengthening a business’s brand image. The presence of a large group of users who engage with each other and with the brand creates social proof. Your audience will consider your brand community proof of your business’s reliability and will trust … Continue reading 5 Best Ways to Boost Brand Community’s Member Experience →

Brand authority is the most underrated marketing goal

Branding Lessons

A customer will nearly always choose a brand they’ve consistently seen as an authority over a brand that impressed them once. Amanda Milligan on March 2, 2020 Everyone understands the value of increased organic traffic or a higher rate of conversions. That’s because these metrics are closest to the money. But some top-of-the-funnel rewards for … Continue reading Brand authority is the most underrated marketing goal →

Why and How You Should Join Twitter Chats as a Brand or Marketer

Twitter Engagement

Kyra Goodman — February 27, 2020 Twitter, you either love it or hate it. But as a brand or marketer, it’s an important network. Getting started on Twitter can seem intimidating due to the massive amount of content. How do you get your name out there? How do you add value and build relationships? Twitter … Continue reading Why and How You Should Join Twitter Chats as a Brand or Marketer →

From Attribution to Attention: Future Proofing Brand Investment

Marketing Attribution

From Attribution to Attention: Future Proofing Brand Investment by Keith Brewer , Op-Ed Contributor, February 25, 2020 Over the past couple of years, audience-centric media planning, measurement and optimization have come under increasing pressure from platforms, browsers, and regulators. A few weeks ago when Google announced that Chrome would stop supporting third-party cookies, we witnessed … Continue reading From Attribution to Attention: Future Proofing Brand Investment →

Don’t Forget To Bid On Your Own Brand Terms

Branding Lessons

Don’t Forget To Bid On Your Own Brand Terms by Laurie Sullivan , Staff Writer @lauriesullivan, February 19, 2020 Loyalty typically leads a consumer to search on a brand term, but don’t take that as a foregone conclusion that you have closed the sale, writes Location3 CEO Alex Porter. He believes brands must plan and execute … Continue reading Don’t Forget To Bid On Your Own Brand Terms →

Brand Awareness with Facebook Marketing – How to Unlock the Power

Facebook Branding

Steven Imke — January 24, 2020 The goal of Facebook Brand Awareness is to receive Facebook Page likes and accumulate a base of fans. A Facebook Fan is defined as a user who liked your Facebook Page. Once a user becomes a fan, Facebook will display your other content, which may include content designed to … Continue reading Brand Awareness with Facebook Marketing – How to Unlock the Power →

Brand Video Breakdown: How Oreo Uses Bursts of Short Social Videos To Keep Their Audience Engaged

Video Strategy

Ana Gotter — January 7, 2020 The verdict is out: shorter video on social typically performs better. While there’s definitely a place for long-form content on social media, the standard rule of thumb is that shorter videos (a minute or under, if not thirty seconds or less) will be most impactful and achieve the highest … Continue reading Brand Video Breakdown: How Oreo Uses Bursts of Short Social Videos To Keep Their Audience Engaged →