Jared Atchison — November 15, 2019 Are you looking for a way to grow the subscriber count of your brand new YouTube channel? If so, you’re not alone. Consumers are more engaged with video content than ever before. According to YouTube, people collectively watch one billion hours of videos every single day. Couple that startling statistic with the fact that 4.33 billion people use the internet, and it’s easy to see why companies want to use YouTube as a marketing tool.
Today we are going to show you how you can get more subscribers, boost engagement, and create a well-rounded, optimized YouTube channel. Certain factors may change depending on your niche, but as a general rule, these tips will help you build some traction and get more followers.
Let’s dive in!
Optimize Your Content
YouTube is considered the second largest search engine in the world. People use the search bar at the top of the page to look up everything from learning French to checking the weekly highlights during football season. If you hope to build your subscribers, you should focus on optimizing your video content so people can find your videos while they are browsing.
Video titles, descriptions, and even closed captions can have an impact on how your content ranks in YouTube’s algorithm. Make sure you focus on extensive YouTube keyword research and use those words consistently throughout your titles and descriptions. Additionally, closed captions that list these keywords send additional positive signals to the algorithm, which could give you a boost in ranking.
You should try to only focus on one niche per channel. Channels like BuzzFeed have several accounts that feature varying types of content, which they use to target specific demographics. Below is a small selection of their channels and how they separate each by topic.
Partner with Established Channels
Odds are, there are plenty of people working in your niche on YouTube right now. If you want to gain more followers, you could partner up with an established channel that has goals that line up with your own.
Keep in mind; it’s unlikely that you’ll get a partnership with a multi-billion dollar company. However, there are plenty of channels with followers ranging between 10,000 and 1,000,000 followers that would likely want to partner up with you.
Once you find a channel with an audience similar to your own, send them an email and ask if they would be interested in collaborating on a video with you. Alternatively, you could work out an influencer-style partnership where they mention your brand and channel in exchange for free products, brand promotion, or cash.
The great part about working with partners is it allows you to share your audience. Let’s say you are the creator of an email marketing tool; you would want to partner with a website builder for maximum audience overlap. Simply put, someone who needs an email marketing tool also has a website and vice versa. In this example, both businesses benefit and grow from the same audience, without cannibalizing profits.
Engage with Your Existing Followers
Now that you have some followers, it’s time to start engaging in your comment section, videos, and even on other social media platforms. Let’s start by talking about the importance of addressing your audience in the comments section of your videos.
Imagine a company or internet personality that regularly adds new content, but doesn’t say a word to the people that bother to comment, like, or follow their channel. There’s a good chance that the channel would fail because people wouldn’t see the point in engaging. There’s the possibility of interactions between users, but consumers like talking to the people who create the videos.
You should spend some time building social media profiles on websites like Facebook, Twitter, and Instagram. A staggering 366 million new people joined social media just last year. Many of these people could benefit from your content or products. The same rules of engagement apply here.
Talk to your audience when you get the chance and post your YouTube videos on your other accounts with some brief commentary. If you want to increase your subscriber count even faster, host a giveaway where you offer a prize like a 25 dollar Amazon gift card. Set a requirement to enter that asks users to follow your YouTube channel.
Back to You
Now you have the tools and tips you need to start growing your YouTube channel. These tips will help you get started, build traction, and retain your existing audience. As your channel grows, you may have to make to your marketing strategy and content.
We recommend that you check your analytics often, especially if you’re a new channel. You can use information about your target audience to grow your channel through relevant content. Before long, you’ll have a YouTube profile for your business that gets thousands of impressions and generates more traffic to your small business.
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