Category Archives: Subscription Lists

You May Not Know It, But You’re in the Subscription Business

Shep Hyken June 19, 2020 I have an idea about renewals. Most people think that a renewal applies to some type of subscription. You renew your subscription to a magazine, a maintenance contract or a software program. But what if renewal had a broader meaning? What if renewal simply meant that the customer comes back—again … Continue reading You May Not Know It, But You’re in the Subscription Business

How to Increase Subscribers on Your Brand New YouTube Channel

Jared Atchison — November 15, 2019 Are you looking for a way to grow the subscriber count of your brand new YouTube channel? If so, you’re not alone. Consumers are more engaged with video content than ever before. According to YouTube, people collectively watch one billion hours of videos every single day. Couple that startling … Continue reading How to Increase Subscribers on Your Brand New YouTube Channel

Designing Email for Visually Impaired Subscribers

Kevin George — November 8, 2019 Follow @imkevin_monk At least 2.2 billion people are suffering from visual impairment or blindness. However, with the medical and technological advancements, they have been able to use computers, tablets, and smartphones. Adaptive technologies like screen readers, magnifiers, eye-tracking, joysticks, and sip-and-puff technology have made it even more accessible for … Continue reading Designing Email for Visually Impaired Subscribers

Building a Successful Subscription Business

Sandra Wrobel-Konior — September 21, 2019 Follow @sandricz — September 21, 2019 The subscription-based business model is getting more visibility than ever. The reason is obvious. Recurring payments help companies predict cash flow. So, what do you need to do to start a successful subscription business? Running a SaaS business that offers subscription boxes, applications, … Continue reading Building a Successful Subscription Business

Six Reasons a Subscription Billing Model Adds Value to Your Business

Jean Moncrieff — July 11, 2019 Follow @eyejean — July 11, 2019 Your business probably relies on several subscription services. Software applications like QuickBooks for finance, HubSpot for marketing, Zoom for meetings, the list goes on. Software companies have all but made subscription billing the norm, but what about other industries? Well, I’m in the … Continue reading Six Reasons a Subscription Billing Model Adds Value to Your Business

How to Tell If You Are Emailing Your Subscribers Too Often

Zach Heller — April 24, 2019 Follow @zheller — April 24, 2019 Marketers have been using email as a way to communicate with customers and prospective customers for many years now. As a marketing channel, email has consistently had the highest return on investment. That’s partly because email is so cheap that it’s practically free. … Continue reading How to Tell If You Are Emailing Your Subscribers Too Often

6 Email Capture Ideas to Grow Your Ecommerce Subscriber List

Michael Ugino — April 19, 2019 — April 19, 2019 Ecommerce is the go-to shopping experience more customers turn to. In fact, estimates show that 2.14 billion people across the globe will buy products online by 2021—compared to 1.66 billion in 2016. As a result of all this ecommerce traffic, it’s easy to capture email … Continue reading 6 Email Capture Ideas to Grow Your Ecommerce Subscriber List