Strong rankings don’t guarantee AI visibility. Learn what drives citations and how to measure your brand’s presence across AI platforms. By Shama Hyder Published on July 2, 2026 A client called after Google’s May 2026 core update, worried that a flagship product page had slipped from position two to eight. The rankings had … Continue reading AI visibility depends on who writes about your brand
June 24, 2026 The personal brand trap: Why humans shouldn’t think of themselves as brands BY James Martin When I was a wee little boy growing up, I wanted to be a fireman. It seemed considerably more achievable than becoming a ThunderCat or Batman, which were my other career choices when I was 8 years old. … Continue reading The personal brand trap: Why humans shouldn’t think of themselves as brands
June 20, 2026 Blake Lively and Justin Baldoni’s feud ruined a $100 million brand. It’s a crucial lesson for every founder BY Inc. The Blake Lively-Justin Baldoni legal fight is primarily a Hollywood “he said, she said” story, but as a founder, it should be read as a cautionary tale about what can happen to your company if … Continue reading Blake Lively and Justin Baldoni’s feud ruined a $100 million brand. It’s a crucial lesson for every founder
Adobe used its acquisition of Semrush to build a GEO tool with AI agents that recommend and implement optimizations to help LLM visibility. By Mike Pastore Published on June 17, 2026 Adobe today announced a new solution to help businesses to ensure their brand is visible, trusted, and chosen across AI surfaces. … Continue reading Adobe brings GEO to CX Enterprise with Adobe Brand Visibility
June 17, 2026 Lululemon brought the wrong drum to an activation. It’s the latest brand to fumble as it looks to China for growth BY María José Gutiérrez Chávez When done right, brand activations can bring real-life awareness and connect a company with its customers. When done poorly, they can turn sour quickly, bringing the … Continue reading Lululemon brought the wrong drum to an activation. It’s the latest brand to fumble as it looks to China for growth
Evolve your brand’s look and messaging while keeping the familiarity and trust your audience expects. By Tamara Scott Published on June 9, 2026 Many companies are augmenting their products or services with AI and want to refresh their brands — the process of changing a brand’s image, voice, or another aspect of the … Continue reading How to refresh your brand without losing your audience
AI Found Crediting Brand Trademarks To Rivals by Laurie Sullivan , Staff Writer, June 5, 2026 A major flaw in current artificial intelligence (AI) models has been found based on research released this week. The misrepresentation has become a critical challenge for corporate legal teams and digital marketers. AI models have been found to misattribute, give … Continue reading AI Found Crediting Brand Trademarks To Rival Companies
May 29, 2026 What fly fishing taught me about building a brand BY David Placek There is a moment on a trout river, when the light softens, the water goes still and everything you know about casting, currents, and choosing the right fly comes together in a single act of skill. When the line unrolls, the … Continue reading What fly fishing taught me about building a brand
Consumers may choose brands emotionally, but AI agents will evaluate pricing, service, delivery, and loyalty value. By Greg Kihlstrom Published on May 22, 2026 In agentic commerce, brand shifts from a perception advantage to a verifiable advantage. Customers may still choose brands based on emotion or identity, but their AI agents will evaluate … Continue reading In agentic commerce, your brand promise must be provable
May 23, 2026 The AI backlash is a danger for every brand now BY Rob Walker It was a bad week for AI’s public image. The concept was booed on mention at several commencement speeches, tarnished a literary prize, drove more layoffs, and tangled local politics in a number of data-center squabbles. A hyped new book … Continue reading The AI backlash is a danger for every brand now
