June 17, 2026 Lululemon brought the wrong drum to an activation. It’s the latest brand to fumble as it looks to China for growth BY María José Gutiérrez Chávez   When done right, brand activations can bring real-life awareness and connect a company with its customers. When done poorly, they can turn sour quickly, bringing the … Continue reading Lululemon brought the wrong drum to an activation. It’s the latest brand to fumble as it looks to China for growth →