Consumers may choose brands emotionally, but AI agents will evaluate pricing, service, delivery, and loyalty value. By Greg Kihlstrom Published on May 22, 2026 In agentic commerce, brand shifts from a perception advantage to a verifiable advantage. Customers may still choose brands based on emotion or identity, but their AI agents will evaluate … Continue reading In agentic commerce, your brand promise must be provable
Data was nice, but high-value, proprietary data you can use to train AI agents is even better. By Mike Pastore Published on May 18, 2026 Publicis Groupe entered into an agreement to acquire LiveRamp on Sunday, the latest in a series of data plays by the advertising giant. But unlike the acquisition of … Continue reading Publicis buys LiveRamp to build agentic AI capabilities on proprietary data
Google Tests ‘Remy’: How Soon Before Agents Own The Ad Chain? by Laurie Sullivan , Staff Writer, May 6, 2026 There is an ongoing debate about whether advertisers are ready for agentic agents to take complete control of advertising platforms — and even rewrite them in real time with the ability to create, build and … Continue reading Google Tests ‘Remy’: How Long Before Agentic Personalizes Ads?
The failure rate is not about technology. It is about the humans deploying it… and the ones missing from the equation entirely. By Optimove Published on April 29, 2026 Fact: Agentic AI is making humans indispensable. More than 40% of agentic AI projects will be canceled by the end of 2027. That is a … Continue reading Gartner: 40% of agentic AI projects will fail, making humans indispensable by Optimove
March 12, 2026 China went crazy for OpenClaw. Now it’s working to ban it BY Chris Stokel-Walker Earlier this week, social media was wowed by images from the streets of Chinese cities showing senior citizens lining up to have OpenClaw, the always-on AI assistant, installed on their laptops, desktops, and other devices. Areas like Shenzhen and … Continue reading China went crazy for OpenClaw. Now it’s working to ban it
Heading Into Agentic AI With A New CRO by Laurie Sullivan , Staff Writer, March 6, 2026 LoopMe recently announced its role as a founding member of AgenticAdvertising.org, an independent initiative that launched in December 2025, which aligns with its focus to unlock artificial intelligence (AI) benefits via collaboration, interoperability, and open standards. Agentic AI will … Continue reading Heading Into Agentic AI With A New CRO
Agentic AI goes beyond automation to plan, execute and optimize marketing across channels — with minimal human intervention. By John Premkumar January 29, 2026 Across industries, agentic AI is rapidly moving beyond basic customer service roles to assume frontline marketing responsibilities. In the U.S. — where the market for agentic AI is projected … Continue reading Why agentic AI is different from traditional marketing automation
July 17, 2025 Agentic AI can help nonprofits find new funding sources BY Scott Brighton Consultants, advisors, and boards are consistently giving nonprofits the same singular advice in 2025: Diversify fundraising sources. Why? Because the new administration’s reduced appetite for federal funding has created challenges ranging from significant budget cuts to threats to organizational survival for … Continue reading Agentic AI can help nonprofits find new funding sources
