Learn how to install Hermes Desktop, connect a model, create reusable skills, and keep marketing workflow context under your control. By Pamela Parker Published on July 8, 2026 This is the third in a three-part series on reducing the cost of AI-powered marketing workflows. Part 1 introduced the problem of token consumption and the … Continue reading Getting started with Hermes Agent Desktop
A single afternoon of tool-calling can eat a $20 monthly subscription. The fix isn’t using fewer tools, it’s changing where your data lives. By Pamela Parker Published on June 29, 2026 Marketers embraced AI when it was priced like an all-you-can-eat buffet. Providers’ shift to token-based pricing comes just as agentic workflows are … Continue reading Agentic AI is rewriting martech economics and infrastructure
Agentic Commerce Forecast To Reach 1.3B Users By 2031 by Laurie Sullivan , Staff Writer, June 29, 2026 HP’s personal computers and printers division has partnered with OpenAI’s enterprise part of the company, Frontier, to transition from isolated AI chatbots to autonomous “AI coworkers” capable of handling complete multi-step tasks. The partnership extends how HP … Continue reading Agentic Commerce Forecast To Reach 1.3B Users By 2031
Before committing to new platforms, identify what your brand will still own, measure, and control when agentic commerce changes. By Greg Kihlstrom Published on June 16, 2026 Walk into any CMO’s office this quarter, and you’ll find a stack of vendor proposals built on 12-month payback periods, with vendors quite confident about … Continue reading 3 direct mail lessons for evaluating agentic commerce
Consumers may choose brands emotionally, but AI agents will evaluate pricing, service, delivery, and loyalty value. By Greg Kihlstrom Published on May 22, 2026 In agentic commerce, brand shifts from a perception advantage to a verifiable advantage. Customers may still choose brands based on emotion or identity, but their AI agents will evaluate … Continue reading In agentic commerce, your brand promise must be provable
Data was nice, but high-value, proprietary data you can use to train AI agents is even better. By Mike Pastore Published on May 18, 2026 Publicis Groupe entered into an agreement to acquire LiveRamp on Sunday, the latest in a series of data plays by the advertising giant. But unlike the acquisition of … Continue reading Publicis buys LiveRamp to build agentic AI capabilities on proprietary data
Google Tests ‘Remy’: How Soon Before Agents Own The Ad Chain? by Laurie Sullivan , Staff Writer, May 6, 2026 There is an ongoing debate about whether advertisers are ready for agentic agents to take complete control of advertising platforms — and even rewrite them in real time with the ability to create, build and … Continue reading Google Tests ‘Remy’: How Long Before Agentic Personalizes Ads?
The failure rate is not about technology. It is about the humans deploying it… and the ones missing from the equation entirely. By Optimove Published on April 29, 2026 Fact: Agentic AI is making humans indispensable. More than 40% of agentic AI projects will be canceled by the end of 2027. That is a … Continue reading Gartner: 40% of agentic AI projects will fail, making humans indispensable by Optimove
March 12, 2026 China went crazy for OpenClaw. Now it’s working to ban it BY Chris Stokel-Walker Earlier this week, social media was wowed by images from the streets of Chinese cities showing senior citizens lining up to have OpenClaw, the always-on AI assistant, installed on their laptops, desktops, and other devices. Areas like Shenzhen and … Continue reading China went crazy for OpenClaw. Now it’s working to ban it
Heading Into Agentic AI With A New CRO by Laurie Sullivan , Staff Writer, March 6, 2026 LoopMe recently announced its role as a founding member of AgenticAdvertising.org, an independent initiative that launched in December 2025, which aligns with its focus to unlock artificial intelligence (AI) benefits via collaboration, interoperability, and open standards. Agentic AI will … Continue reading Heading Into Agentic AI With A New CRO
