Consumers aren’t pushing back on AI — they’re embracing it, as long as it adds value without crossing the line. By Constantine von Hoffman February 2, 2026 Are consumers finally cozying up to AI? After years of research showing consumers dislike the technology, 57% now say they trust brands more when AI … Continue reading 57% of consumers trust brands more when they use AI, study finds
AI Brand Recommendations: Chaotic, Inconsistent by Laurie Sullivan , Staff Writer, January 28, 2026 AI recommendations vary even when prompts are identical. New data from analytics research firm SparkToro shows intent as consistent, but the order of the recommendations tracking is mostly random and filled with errors. When someone goes to ChatGPT, Claude, or Google’s … Continue reading AI Brand Recommendations: Chaotic, Inconsistent
As AI interprets your brand to customers, clear, consistent messaging across every channel is essential to staying visible and competitive. By Constance Chen January 13, 2026 AI has been changing the way users search for and interact with information, as well as how they discover and engage with brands. Today, users increasingly rely … Continue reading 5 ways to strengthen your brand in the age of AI
Where Brands See Most Mentions On AI Search Engines by Laurie Sullivan , Staff Writer, December 11, 2025 BrightEdge analyzed tens of thousands of shopping queries using one of its products to decode how ChatGPT, AI Mode, and Google AI Overviews represent brands at each stage of the user journey. Findings are based on analysis … Continue reading Where Brands See Most Mentions On AI Search Engines
AI won’t stay on brand unless you teach it how. Use DXPs and custom assistants to scale consistent, credible content without losing brand identity. Gene De Libero on October 27, 2025 Your marketing team is under pressure. You need content that converts leads and stays true to your brand. Digital experience platforms (DXPs) promise … Continue reading You can’t automate brand voice, but you can train AI to respect it
AI systems don’t rank logos — they surface meaning. Clear, consistent signals of trust determine whether your brand appears in AI-driven recommendations. Reid Holmes on September 23, 2025 Will your brand be visible in the age of AI? The short answer: you need a meaningful brand or you’ll be commoditized. The longer answer starts … Continue reading How AI reads your brand and why meaning matters most
May 27, 2025 How AI is making the invisible visible in branding BY Sooyoung Cho In an era where artificial intelligence is rapidly redefining creative industries, branding stands at a pivotal crossroads. Tools like Midjourney and DALL-E are often portrayed as threats to traditional visual branding, but their true value may lie elsewhere—not in replacing human … Continue reading How AI is making the invisible visible in branding
AI is making video production a whole lot easier, and brands are taking advantage of it. Mike Pastore on March 26, 2025 A new report found that 41% of brands now use AI for video creation, up from 18% in 2024. Wistia’s 2025 State of Video Report data comes from over 14 million videos … Continue reading 41% of brands using AI for video, up from 18% last year
How can marketing maximize AI’s potential while maintaining brand integrity, consistency and ethical standards? Melissa Reeve on January 3, 2025 Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across all channels. AI creates brand assets at scale, offering speed and efficiency. However, it also introduces new risks. Here’s how … Continue reading Guardrails and governance: How to protect your brand while using AI
AI hype is leading to rapid adoption, but what happens when understanding lags behind? Greg Kihlstrom on July 29, 2024 Change is constant, but one thing is certain: hype cycles grab attention and influence budgets, for better or worse. Artificial intelligence (AI) is just the latest enterprise fixation, but it won’t be the … Continue reading Why brands must bridge the knowledge gap in AI adoption
