37 Reasons Why Email Marketing Still Matters [Infographic]

Bob Hutchins — November 3, 2016 Follow @Bobhutchins

It was only a couple months ago when we predicted email marketing growth for next year. Well, we didn’t have to wait long to see a fresh batch of statistics suggesting email isn’t just holding its own… it’s growing, changing and becoming more powerful than ever. A new infographic published on CustomerThink presents 37 key statistics about email marketing and its place in the world of marketing.

Don’t discount this invaluable tool that has an ROI of 3800% (that’s fact #1 for you). Here are eleven more of our favorite facts about why email is an incredible tool…

Why We Will Do More Email Marketing In 2017

1. Transactional emails have 8x more opens and clicks than any other type of email, and can generate 6x more revenue. (A transactional email is an automated message that is sent based on the recipient’s action.)
   
2. More than half of all emails are opened on mobile devices, which create real-time opportunities for marketers. Also, “mobile” doesn’t mean “disposable.” 23% of readers who open an email on a mobile device open it again later.
   
3. McKinsey says email is 40 times more effective at acquiring new customers than Facebook or Twitter.
   
4. A message is 5x more likely to be seen in email than Facebook.
   
5. Open rate is highest when companies send two emails per month. That’s not a big commitment! You can add email marketing to your repertoire with minimal investment.
   
6. Email is a great tool for B2B marketing, as employees spend 13 of their working hours each week in their email inbox.
   
7. Email subscribers are 3x more likely to share your content via social media than visitors from other sources.
   
8. While you don’t have to go overboard with design, adding a call to action button (as opposed to using a basic text link) can increase conversion rates by as much as 28%.
   
9. Emails triggered by behavior were responsible for 30% of revenue in 2014 – up from 17% in 2013.
   
10. 81% of online shoppers who received emails based on previous shopping habits were at least “somewhat likely” to make a purchase as a result of targeted email.
    
11. Lastly, think about this: 90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your posts in their News Feed!

So, what do you say? Want to re-think email for 2017? Drop us a note in the comments below, or email info@buzzplant.com to learn more.

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