May 11, 2026 AI means presence is the new performance BY Joel Garfinkle For years, leaders advanced by outperforming others, knowing more, producing more, delivering more. Performance earned authority. That equation has changed. Artificial intelligence now generates ideas, analyses, and strategies in seconds. What once set strong performers apart, speed, output, and insight, is no longer … Continue reading AI means presence is the new performance
WPP AI Targeting Tech Complicates Proposed Privacy Bill by Laurie Sullivan , Staff Writer, April 23, 2026 House Republicans introduced Wednesday a privacy bill draft that would override existing local laws in about 20 states, and would not require businesses to allow consumers to opt-out of certain forms of online ad targeting. Technology, however, will complicate this … Continue reading WPP’s AI Targeting Tech (And Others) Complicate Proposed Privacy Bill
Marketers are racing ahead with AI, but unless brands close the trust gap, customers may never fully embrace AI-powered engagement. By Constantine von Hoffman , February 27, 2026 For marketing teams, AI is acceleration. For many customers, it’s a ride to someone else’s destination. Braze’s “Global Customer Engagement Review 2026” paints a picture … Continue reading AI is moving faster than customer trust
December 24, 2025 Can teacher wisdom steer the AI transition in education? span>span]:whitespace-nowrap”>Artificial intelligence is fundamentally reshaping countless industries; education is no exception. As AI tools rapidly enter classrooms, there are concerns about fair access, effective implementation, and the risk of widening the still persistent digital divide. Who are the players best positioned to guide … Continue reading Can teacher wisdom steer the AI transition in education?
A deep look at the shift from tools and workflows to governance as brands prepare for external agents, AI search and new regulatory demands. Allen Martinez on December 8, 2025 Scott Brinker and Frans Riemersma’s “Martech for 2026” keynote opened with a wall of logos — AI agents everywhere. Content production agents deployed by … Continue reading How to level up your AI maturity from tools to transformation
Your last migration crashed and burned. What if you could eliminate the technical bottlenecks that derailed it? Gene De Libero on November 10, 2025 Six months into your DXP migration, the project was scrapped — budgets blown, timelines missed and loads of technical complexity nobody saw coming. Now you’re stuck paying for a platform … Continue reading How AI could make your next DXP migration actually work
June 26, 2025 Legacy companies with rich data are transformed by AI BY Alberto Prado When people think about artificial intelligence, they often picture sleek start-ups or futuristic labs. But what happens when AI meets a company that has been innovating for over 100 years? Unilever is one of the world’s largest consumer goods companies, home … Continue reading Legacy companies with rich data are transformed by AI
Making the right business decisions just got easier. Here’s how AI helps teams stay ethical, efficient and effective. Mark Stouse on February 18, 2025 AI is driving a radical shift in how go-to-market (GTM) teams navigate an increasingly complex landscape of fiduciary responsibility. Sales, marketing, customer success and channel partnerships are no longer siloed … Continue reading AI is transforming GTM teams into fiduciary powerhouses
January 30, 2025 How execs can bridge the AI knowledge gap A recent survey shows the promise versus the practice of AI. BY Dave Grow From streamlining administrative tasks to enhancing brainstorming sessions, AI is becoming an essential workplace companion. Yet, despite its transformative promise, its integration isn’t as simple as flipping a switch. We recently … Continue reading How execs can bridge the AI knowledge gap
Experts predict that AI will spur transformation around data, content optimization, decisioning and hiring chief AI officers in the year ahead. Chris Wood on December 30, 2024 This past year saw lots of potential with all kinds of AI-powered tools and updates. Studies also show that marketers are upskilling and organizations plan to continue … Continue reading AI transformation: 2025 predictions
