Tag Archives: brand

Naming a brand can cost more than $50,000. This new AI-powered service will do it for much less

   May 16, 2024 Naming a brand can cost more than $50,000. This new AI-powered service will do it for much less Two branding pros are looking to upend the agency model and take the pain out of the name game. BY Zachary Petit Mark Liney won’t name the names, but he can’t shake the memory … Continue reading Naming a brand can cost more than $50,000. This new AI-powered service will do it for much less

Jason Kelce’s underdog mentality underpins his personal brand of authenticity

May 10, 2024 Jason Kelce’s underdog mentality underpins his personal brand of authenticity Kelce is authentic, transparent, and straightforward in his personal branding, which focuses on his being an elite athlete and involved family man. BY The Conversation Philly icon and former Eagles star Jason Kelce has continued to make headlines since he announced his retirement … Continue reading Jason Kelce’s underdog mentality underpins his personal brand of authenticity

Constant Contact launches automated tools for brand consistency and campaign creation

New tools for automated branding and campaign building aimed mainly at SMBs and non-profits. Kim Davis on May 8, 2024   Constant Contact, the SMB- and non-profit-focused digital and email marketing platform, has broadened its offering by introducing BrandKit and Campaign Builder, automated tools for brand consistency and campaign creation. Both solutions are powered by … Continue reading Constant Contact launches automated tools for brand consistency and campaign creation

Could Microsoft President Brad Smith Fall Out Of Step With Brand Loyalists?

Could Microsoft President Brad Smith Fall Out Of Step With Brand Loyalists? by Laurie Sullivan , Staff Writer @lauriesullivan, May 8, 2024 Microsoft President Brad Smith may have just created a deeper chasm between brand loyalists and those who are not, with the introduction of the company’s new AI hub. Smith agreed to have President Joe … Continue reading Could Microsoft President Brad Smith Fall Out Of Step With Brand Loyalists?

6 mistakes to avoid when building your brand

May 05, 2024 6 mistakes to avoid when building your brand By avoiding these common pitfalls and embracing proactive strategies, brands can chart a course toward enduring success. BY Kelly Conkright Today, it feels like everybody has a brand. From major corporations to celebrities and young entrepreneurs, the digital landscape and social media have democratized brand … Continue reading 6 mistakes to avoid when building your brand

Perplexity Referrals To Brand Sites Growing 40% MoM, Data Shows

Perplexity Referrals To Brand Sites Growing, Data Shows by Laurie Sullivan , Staff Writer @lauriesullivan, April 3, 2024 BrightEdge’s analysis shows referrals from Perplexity, an AI-driven “ask” engine, to brand sites are growing at nearly 40% month-over-month since January. It presents the first evidence that Perplexity is not used solely for generative content, but also as … Continue reading Perplexity Referrals To Brand Sites Growing 40% MoM, Data Shows

Will Microsoft Drop Bing Brand For A More Integrated Copilot Search?

Will Microsoft Drop Bing Brand For A More Integrated Copilot Search? by Laurie Sullivan , Staff Writer @lauriesullivan, March 26, 2024 Microsoft has been pushing to integrate generative artificial intelligence (GAI) into all of its products. It reintroduced Bing Search with AI-powered features in February 2023, adding a Bing Search and Copilot option in the header of its … Continue reading Will Microsoft Drop Bing Brand For A More Integrated Copilot Search?