Tag Archives: brand

Brand Architecture and Professional Services

Lee Frederiksen — August 30, 2019 Follow @hingemarketing — August 30, 2019 Brand architecture may be the most misunderstood concept in branding. As a business professional, you’re probably familiar with the term “brand”. You may also be conversant with the expression of a brand through your “brand identity.” But we find that many professional services … Continue reading Brand Architecture and Professional Services

Why an Influencer Engagement Strategy Is Critical for Your Brand

Linda Landers — August 30, 2019 Follow @GirlpowerPR — August 30, 2019 Influencer marketing has never before been so powerful or effective. In the past five years, it has grown from a supplemental marketing tactic into a $ 10 billion industry. With influencer engagement beating out both organic search and email marketing, 65% of marketers … Continue reading Why an Influencer Engagement Strategy Is Critical for Your Brand

Is Your Social Networking Strategy Helping or Hurting Your Brand?

Dario Zadro — August 19, 2019 Follow @dariozadro — August 19, 2019 Social media has become a key component in the online marketing campaigns of every savvy business owner. Facebook, Instagram, Twitter, and other social networking platforms are giving businesses an unprecedented opportunity to build brand recognition and to connect directly with a growing customer … Continue reading Is Your Social Networking Strategy Helping or Hurting Your Brand?

5 Ways You Can Use Email to Build Your Brand and Improve Sales

Kevin George — August 8, 2019 Follow @imkevin_monk — August 8, 2019 Clker-Free-Vector-Images / Pixabay A carefully thought-out email marketing strategy is a great tool for building brand awareness and increasing sales. Email marketing is perhaps the most pocket-friendly marketing channel. It gives you the undivided attention of your customers and prospects. Email marketing analytics … Continue reading 5 Ways You Can Use Email to Build Your Brand and Improve Sales

5 Top Affiliate Marketing Networks to Scale Your Brand

Qhubekani Nyathi — July 30, 2019 Follow @qtnyathi — July 30, 2019 Affiliate marketing is not dead. Yes, the ancient technique of earning a commission by selling other people’s products is alive and kicking. It’s still as profitable as ever. Worth a staggering 6.4 billion dollars in the US alone, the affiliate marketing industry is … Continue reading 5 Top Affiliate Marketing Networks to Scale Your Brand