Semrush found only 15% of ChatGPT categories have a consistent brand leader, underscoring how difficult AI visibility is to sustain. By Constantine von Hoffman Published on July 23, 2026 ChatGPT is far from settled on which brands define most buying categories. A Semrush analysis found that only 15.2% of topic categories had a … Continue reading ChatGPT has no clear brand leader in most categories
Consumers aren’t searching for your brand less. They’re making decisions before they ever perform a branded search. By Alex Pagliano Published on July 20, 2026 Marketers have long treated branded search as a practical proxy for brand demand. Increasingly, that assumption appears less reliable. Search measures intent. Brand influences where that intent goes. … Continue reading Branded search is becoming a less reliable proxy for brand demand
What AI Engines Want From A Brand by Laurie Sullivan , Staff Writer, July 17, 2026 Artificial intelligence (AI) engines want different things from one brand compared with another. Google AI Overviews uses social platforms for local and availability signals. Between 11% and 14% of its transactional citations are near-me and store-hours prompts, according to … Continue reading What AI Engines Want From A Brand
July 09, 2026 How the Gap’s CEO uses ‘brand love’ to track the company’s comeback BY Robert Safian Gap was never uncool. It just disappeared for a while. CEO Richard Dickson explains how he’s bringing it back, using the same pop culture playbook he used to resurrect Barbie at Mattel. He breaks down why he tracks … Continue reading How the Gap’s CEO uses ‘brand love’ to track the company’s comeback
July 07, 2026 Trump Accounts is a good idea with a bad brand BY Hunter Schwarz President Donald Trump’s name has never less popular as a baby name than it is now, but he’s naming the next generation’s new savings accounts after himself anyway. Fewer Americans named their children Donald in 2025 than any year in … Continue reading Trump Accounts is a good idea with a bad brand
Strong rankings don’t guarantee AI visibility. Learn what drives citations and how to measure your brand’s presence across AI platforms. By Shama Hyder Published on July 2, 2026 A client called after Google’s May 2026 core update, worried that a flagship product page had slipped from position two to eight. The rankings had … Continue reading AI visibility depends on who writes about your brand
June 24, 2026 The personal brand trap: Why humans shouldn’t think of themselves as brands BY James Martin When I was a wee little boy growing up, I wanted to be a fireman. It seemed considerably more achievable than becoming a ThunderCat or Batman, which were my other career choices when I was 8 years old. … Continue reading The personal brand trap: Why humans shouldn’t think of themselves as brands
June 20, 2026 Blake Lively and Justin Baldoni’s feud ruined a $100 million brand. It’s a crucial lesson for every founder BY Inc. The Blake Lively-Justin Baldoni legal fight is primarily a Hollywood “he said, she said” story, but as a founder, it should be read as a cautionary tale about what can happen to your company if … Continue reading Blake Lively and Justin Baldoni’s feud ruined a $100 million brand. It’s a crucial lesson for every founder
Adobe used its acquisition of Semrush to build a GEO tool with AI agents that recommend and implement optimizations to help LLM visibility. By Mike Pastore Published on June 17, 2026 Adobe today announced a new solution to help businesses to ensure their brand is visible, trusted, and chosen across AI surfaces. … Continue reading Adobe brings GEO to CX Enterprise with Adobe Brand Visibility
June 17, 2026 Lululemon brought the wrong drum to an activation. It’s the latest brand to fumble as it looks to China for growth BY María José Gutiérrez Chávez When done right, brand activations can bring real-life awareness and connect a company with its customers. When done poorly, they can turn sour quickly, bringing the … Continue reading Lululemon brought the wrong drum to an activation. It’s the latest brand to fumble as it looks to China for growth
