The most useful brand feedback often comes from what customers say and do when nobody is asking them to rate the experience. By Mike Ukstins Published on August 28, 2026 Your brand is built by what customers experience, not what marketing says. That makes understanding — and fixing — the everyday interactions … Continue reading Stop measuring your brand and start listening
A reputation crisis can shape how your brand appears in search and AI for years. Learn how to contain the damage and build digital resilience. By Bill Pinkel Published on August 27, 2026 How you respond in the first 48 hours of a crisis can determine whether it becomes a short-lived setback or … Continue reading How to keep a crisis from defining your brand online
Being included in an AI answer isn’t the same as being chosen. Here’s what determines the difference. By Angelina Eng Published on August 19, 2026 For a trip to Tennessee, I wanted a modern, fresh, clean-looking hotel near Knoxville’s airport. It had to have a customer rating of 8.5 or higher and cost … Continue reading Getting your brand ready for AI agent discovery
August 17, 2026 A popular ice cream brand sold at Walmart and Kroger files for bankruptcy after ‘trade dress’ lawsuit BY Michael Grothaus A years-long lawsuit between two ice cream brands, Van Leeuwen Ice Cream and Rebel Creamery, has come to a possible end, with a federal judge ruling that Rebel infringed Van Leeuwen Ice Cream’s … Continue reading A popular ice cream brand sold at Walmart and Kroger files for bankruptcy after ‘trade dress’ lawsuit
When B2B buyers delegate product research to AI agents, traditional SEO rules break down. Here is how to ensure your brand gets cited. By MarTechBot Published on August 3, 2026 In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives … Continue reading Optimizing your B2B brand for autonomous AI shoppers
Semrush found only 15% of ChatGPT categories have a consistent brand leader, underscoring how difficult AI visibility is to sustain. By Constantine von Hoffman Published on July 23, 2026 ChatGPT is far from settled on which brands define most buying categories. A Semrush analysis found that only 15.2% of topic categories had a … Continue reading ChatGPT has no clear brand leader in most categories
Consumers aren’t searching for your brand less. They’re making decisions before they ever perform a branded search. By Alex Pagliano Published on July 20, 2026 Marketers have long treated branded search as a practical proxy for brand demand. Increasingly, that assumption appears less reliable. Search measures intent. Brand influences where that intent goes. … Continue reading Branded search is becoming a less reliable proxy for brand demand
What AI Engines Want From A Brand by Laurie Sullivan , Staff Writer, July 17, 2026 Artificial intelligence (AI) engines want different things from one brand compared with another. Google AI Overviews uses social platforms for local and availability signals. Between 11% and 14% of its transactional citations are near-me and store-hours prompts, according to … Continue reading What AI Engines Want From A Brand
July 09, 2026 How the Gap’s CEO uses ‘brand love’ to track the company’s comeback BY Robert Safian Gap was never uncool. It just disappeared for a while. CEO Richard Dickson explains how he’s bringing it back, using the same pop culture playbook he used to resurrect Barbie at Mattel. He breaks down why he tracks … Continue reading How the Gap’s CEO uses ‘brand love’ to track the company’s comeback
July 07, 2026 Trump Accounts is a good idea with a bad brand BY Hunter Schwarz President Donald Trump’s name has never less popular as a baby name than it is now, but he’s naming the next generation’s new savings accounts after himself anyway. Fewer Americans named their children Donald in 2025 than any year in … Continue reading Trump Accounts is a good idea with a bad brand
