Tag Archives: brand

Brand safety: Avoiding fake & hyperpartisan news on the Google Display Network

Ginny Marvin on February 28, 2017     What does online brand safety mean in the age of hyperpartisan, sensationalized and fake news content? With programmatic targeting and retargeting, brands can find themselves cozied up to content that may not match up with their values and messaging. That’s not new, but the proliferation of sites aimed … Continue reading Brand safety: Avoiding fake & hyperpartisan news on the Google Display Network

How To Create A Super Engaged Audience For Your Brand

Will Humphries — February 21, 2017 Follow @JustCallMeWill— February 21, 2017 The use of hashtags has become so prominent in content, particularly on social media, that it has penetrated pop culture. Jimmy Fallon has produced skits with celebrity guests poking fun at the hashtag phenomenon. Hashtags are much more than a pop culture trend, though. … Continue reading How To Create A Super Engaged Audience For Your Brand

How to Implement Experiential Marketing and Brand Loyalty Into Your CX Strategy

Matt Banner — February 20, 2017 — February 20, 2017 Today’s connected world and ever-present technology have changed the way we think about engaging with companies. Whether you’re a major corporation, or a bustling startup, people expect their interactions to be something that wows them. Simple ads are important, but they are just a piece … Continue reading How to Implement Experiential Marketing and Brand Loyalty Into Your CX Strategy

4 Business Goals for a Stronger Online Brand in 2017

Alan Rita — February 9, 2017 — February 9, 2017 Successful entrepreneurs have one thing in common – they don’t stop pursuing business growth. One way or another, they find new ways to uplift their brand, improve their services, and maximize profits. These entrepreneurs have the achiever’s mindset. They always seek continuous improvement and never … Continue reading 4 Business Goals for a Stronger Online Brand in 2017