Osama Khabab June 28, 2021 The video marketing tsunami began a little over a decade ago thanks to video-sharing platforms like YouTube that set the stage for what has become one of today’s biggest trends. Video’s potential as a tool for brands to grow their influence became obvious when YouTube saw a video hit 1 … Continue reading How to Make Better Brand Videos for Your Business
It’s Time to Unite Brand And Response Advertising by Ben Kunz , June 4, 2021 A curious thing happened this spring. Airbnb, in its May earnings call, announced it had recently slashed its global sales and marketing budget by 28% — mostly in performance advertising — and concurrently launched its first brand campaign in a … Continue reading It’s Time to Unite Brand And Response Advertising
Thomas Griffin May 26, 2021 When building your online presence, it’s critical that your brand image is consistent across all platforms. When customers search for you online, they’ll refer to your brand colors, logo, and other elements to identify you and your content. Social media platforms are powerful funnels that send people to your website. … Continue reading 6 Ways to Brand Your Business’s Pinterest Profile
Jared Atchison May 12, 2021 There are countless ways to grow your brand as a small business owner. Effective marketing, a strong customer support team, and a robust content strategy all contribute to the development of your company. When you look at all of these factors, you’ll find that they have something in common. They … Continue reading How to Commit Your Brand to Customer Success
Tony Zambito May 10, 2021 Marketing Leaders Can Use 4 Approaches Involving Buyer Personas To Create A Brand Story Buyers Will Want To Read Some of the best books ever written often involve an engaging central character or several central characters. Stories are written that revolve around a plot of the central character facing and … Continue reading 4 Helpful Elements of Buyer Personas Essential to Your Brand Storytelling
Welcoming Re-Humanization Of Brand, Customer Experience by Cory Treffiletti , Featured Contributor, May 5, 2021 Pop quiz. What have you been missing for the last 18+ months? Answer: In-person, human interaction on a broad scale. That’s what most people will say — and it’s likely to be the most important thing brands can pay … Continue reading Welcoming Re-Humanization Of Brand, Customer Experience
Mary Lister May 3, 2021 First, it was Instagram adding IG Stories. Then Facebook did it. Now…LinkedIn Stories? For why?! Well, because why not? The more ways to share what you or your organization is doing in a fun and engaging way, the better. The most popular professionals on LinkedIn regularly speak to best practices … Continue reading How to Build Your Brand with LinkedIn Stories: 7 Ideas & Tips
Companies are evolving away from interruptive marketing to storytelling that is not perceived by viewers as ads William Terdoslavich on April 28, 2021 Sadly, disinformation and misinformation are the negative dividends of the digital world. Politics is replete with “fake news,” “alternative facts,” and conspiracy theories, leading some to ponder the hazards of living in … Continue reading A guide to visual storytelling Part 2: NFTs, ‘new’ social and the future of brand content
Natalie Ross April 26, 2021 We get a lot of questions about good brand story, especially from startups and young companies. In first establishing their businesses, many have not had the time to even consider brand story yet. Worse, they often assume a “brand” is just a logo and a web page—but they couldn’t be … Continue reading 4 Steps to a Fantastic Brand Story (That Anyone Can Follow!)
Dave Sutton April 26, 2021 According to these business statistics, more than 20% of small businesses don’t succeed within their first year. Even more fail in their second year. What might have helped them stay alive? Strong strategic marketing. More specifically, good brand storytelling. A major part of marketing for small businesses is the brand … Continue reading The Power of Brand Story for Small Businesses
