Julie Chomiak — June 2, 2017 — June 2, 2017 As your small business evolves, so does your myriad of marketing materials. From business cards to websites and everything in between, you’ll quickly find that your small business is swimming in marketing collateral. Before you get to this point, it’s wise to take a step … Continue reading Brand Style Guide: Matching Your Print and Digital Marketing Assets
Darnelle O’Brien — June 2, 2017 Follow @thekissagency— June 2, 2017 Social media presents an incredible opportunity for brands. What began as a way for individuals to connect and interact with each other online, is now an influential marketing tool for businesses. The social landscape is forever changing, which can make it difficult for small … Continue reading 3 Simple Ways to Choose the Right Social Platform for Your Brand
Jonathan Bright — May 30, 2017 Follow @SoutherlyComms— May 30, 2017 The recruitment marketing industry is looking to the future; recruitment marketing budgets, on the other hand, seem to be going somewhat backwards. That’s one of the key takeaways from LinkedIn’s Global Recruiting Trends Report 2017. So, what’s causing the discrepancy, are funds being directed … Continue reading Where’s the Faith in Your Employer Brand?
Alice Williams — May 29, 2017 — May 29, 2017 Your small business brand is crucial to how consumers view and identify your company. Good branding can help position your business as a leader in your industry—a company that delivers on its promises and provides outstanding products and customer experience. But just how do you … Continue reading 5 Innovative Ways to Build a Killer Small Business Brand
Julie Chomiak — May 25, 2017 — May 25, 2017 Your brand is the physical representation of your small business’s values, mission, and personality. It typically takes shape through your logo, fonts, choice of imagery, and language across both print and digital marketing materials (i.e., business cards and websites). However, as the world quickly moves … Continue reading Find Your Brand Voice on Social Media
Deep Patel — May 25, 2017 Follow @realdeeppatel— May 25, 2017 You’ve probably heard it before: marketing today is not what it used to be. Technology has democratized marketing, eradicated many barriers to entry, and enabled anyone with internet access to spread their message across the globe. Marketers have access to an incredible amount of … Continue reading 5 Snapchat Tools Every Brand Should Use
Agency Execs Focus On Voice For Brand Engagement by Chase Martin , May 19, 2017 As messaging capabilities expand within the Internet of Things, voice appears to be a primary focus for new brand engagement opportunities. That was the general consensus from a panel discussion of agency executives at the annual MediaPost IoT Marketing Forum … Continue reading Agency Execs Focus On Voice For Brand Engagement
Columnist Chandar Pattabhiram discusses the power of cultivating a ‘tribal’ feeling within a brand’s community, which can drive customers to action and advocacy. Chandar Pattabhiram on May 19, 2017 I speak a lot about the ongoing battle for the heart and mind of the customer and the role that brand plays in this important … Continue reading Hey, CMOs: Who owns your brand?
Chelsea Kryder — May 12, 2017 — May 12, 2017 When Paid Social Media started creeping into the world of performance marketing a few years ago, it was the lesser stepsister to the major channels – PPC, Display, SEO, and Affiliate. At the time, Social intrigued many brands I worked with, but they felt it … Continue reading Are Your Social Campaigns Infused With A Brand Persona?
Looking to keep ahead of the curve in your marketing career? Columnist Brent Hieggelke shares the trends and technologies that will help you be innovative and thrive as a CMO. Brent Hieggelke on May 12, 2017 Over the last two years, the average tenure of an American chief marketing officer has dropped by six … Continue reading CMOs, invigorate your brand and your career