Search is shifting from traffic acquisition to brand trust. Learn why narrative control, authority and omnipresence now define SEO success. By Kevin Cotch March 6, 2026 If you’re an organic search marketer, you know the industry has been fundamentally disrupted over the last two years. As a community, we continue to debate short-term … Continue reading Why organic search is becoming a brand trust channel
March 03, 2026 The HBO brand doesn’t deserve this BY Grace Snelling HBO Max might be getting a brand update. Again. The streaming service has notoriously waffled between different names and logos over the past several years. More recently, it got caught up in an intense bidding war between Netflix and Paramount Skydance to acquire … Continue reading The HBO brand doesn’t deserve this
When Google Changes Brand Websites To AI Pages In Dynamic Takeover by Laurie Sullivan , Staff Writer, February 27, 2026 There has been so much discussion about the value of websites in the future that after seeing this patent, it all makes much more sense. Google’s patent — titled AI-generated Content Page Tailored To A … Continue reading When Google Changes Brand Websites To AI Pages In Dynamic Takeover
Ring’s ‘terrifying’ Super Bowl ad resulted in people disconnecting or destroying the device. The lesson for marketers goes way beyond ‘Don’t do that.’ By Constantine von Hoffman February 17, 2026 People may debate which Super Bowl ad was the best, but there’s no question which was the most consequential — and not in a … Continue reading How to wreck your brand in 30 seconds
AI forms brand perception upstream, long before buyers see your positioning. Consistent delivery across every touchpoint is now the differentiator. By Eric Dates February 9, 2026 B2B marketing has always loved certainty. Clear value props. Clear differentiation. Clear “why us.” A neat list of features, benefits and proof points that make a … Continue reading Brand is the decision in B2B, and AI decides first
How Much Can Your Brand Manipulate ChatGPT Results? by Laurie Sullivan , Staff Writer, February 3, 2026 OpenAI CEO Sam Altman has been looking to raise up to $100 billion in a fundraising round to take the company through an initial public offering by the end of this year. The company is valued at around … Continue reading How Much Can Your Brand Manipulate ChatGPT Results?
AI Brand Recommendations: Chaotic, Inconsistent by Laurie Sullivan , Staff Writer, January 28, 2026 AI recommendations vary even when prompts are identical. New data from analytics research firm SparkToro shows intent as consistent, but the order of the recommendations tracking is mostly random and filled with errors. When someone goes to ChatGPT, Claude, or Google’s … Continue reading AI Brand Recommendations: Chaotic, Inconsistent
As AI interprets your brand to customers, clear, consistent messaging across every channel is essential to staying visible and competitive. By Constance Chen January 13, 2026 AI has been changing the way users search for and interact with information, as well as how they discover and engage with brands. Today, users increasingly rely … Continue reading 5 ways to strengthen your brand in the age of AI
As customers gain data agency, clean metrics stop masking the gap between engagement and commitment. By Jay Mandel January 12, 2026 Dirty data damaged marketing — not because it was messy or incomplete, but because it trained systems to misunderstand people with confidence. Partial signals were treated as truth. Inference replaced intent. Surveillance … Continue reading The myth of brand community in the age of data agency
Chris Skinner steps down as brand ambassador of Southern Poker Tour after cheating scandal Sophie Atkinson Suswati Basu A popular Australian poker player has taken to social media to apologize after cheating at a recent event, with the Southern Poker Tour also confirming he is no longer a brand ambassador. Chris Skinner, … Continue reading Chris Skinner steps down as brand ambassador of Southern Poker Tour after cheating scandal
