Jock Breitwieser March 25, 2021 You see it all the time. A company or a person posts a Tweet or an Instagram post that links to a piece of content, followed by a dozen (or unbelievably, sometimes more) hashtags. If you’re at all like me there might have been a point where you wondered — … Continue reading How to Use Hashtags, Expand Your Reach and Develop Brand Awareness
Angela Hausman, PhD March 24, 2021 With the world becoming increasingly web-based crafting a great website is critical for business success. You need an amazing website that’s mobile-friendly, offers a superior customer experience, drives traffic toward conversion with the right offers, and contains valuable content that’s updated consistently for proper SEO (search engine optimization). Developing … Continue reading Crafting a Great Website: Tips to Consider as You Build Your Brand
Websites remain central to the digital experience. Here’s how to approach a relaunch Kim Davis on March 19, 2021 “It’s truly the focal point for almost everything we do. All of our sales and marketing activities, all roads lead back to the website: support comes back to the website, customer engagement comes back to the … Continue reading Reimagining a brand website
Plus, CDPA untangled Pamela Parker on March 16, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, … Continue reading Brand relevance index, headless CMS: Tuesday’s daily brief
Brand Loyalty Is On Its Way Out. Now What? by Allison McMenimen Bakken , March 12, 2021 It’s well documented that consumers have shifted buying behaviors in order to balance convenience and availability against perceived value. The shift to digital was one way to safely fulfill these needs, opening up a sea of possibilities … Continue reading Brand Loyalty Is On Its Way Out. Now What?
Andy Woods March 6, 2021 Your new business website will be a pivot, around which you will be able to orchestrate marketing, sales and business success. With it being so vital and so connected to the heart of the business, a new website project offers the perfect opportunity to review and refresh your brand positioning. … Continue reading 10 Essential Brand Tools That Will Ensure the Success of Your Next Website
Sarah Bricker Hunt February 24, 2021 Are you thinking about expanding your social media marketing efforts to the world of TikTok? If so, you couldn’t have picked a better time. This social network only launched a few years ago, but it hit the ground running. Despite its impressive growth, however, the advertising and marketing landscape … Continue reading Is TikTok Marketing Right for Your Brand?
Brand Safety For CTV Comes First, Performance Is A Close Second by Wayne Friedman , February 19, 2021 Although there is a continued lack of simple, industry-wide standards for cross-media and/or connected TV metrics — as well as some eye-opening fraud issues — CTV advertising dollars are estimated to rise to $11 billion. What’s the … Continue reading Brand Safety For CTV Comes First, Performance Is A Close Second
Pankaj Narang February 19, 2021 When it comes to social media marketing, tracking the performance of your different initiates is important for the success of your brand. With one billion active monthly users on Instagram, the platform serves as a powerhouse to promote your brand. With 80% of Instagram users following business accounts and 46% … Continue reading The Top Instagram Metrics to Track the Performance of Your Brand
Chanakya Kyatham January 29, 2021 If you’ve an Instagram account and you’re trying to grow the followers, you know the truth: Gaining Instagram followers is not easy! One of the things that is so annoying about growing Instagram following is ‘attracting the right audience and then retaining them.’ But it turns out, there are few … Continue reading Instagram Growth Hack: 5 Tools You Need to Build Your Brand Following