Tag Archives: brand

4 Social Monitoring Tools to Gain Insights on Your Brand Campaigns

Susan Gilbert — July 4, 2019 Follow @SusanGilbert — July 4, 2019 Today I have some social monitoring tools to help you improve your brand growth online. Keeping track of your social media brand mentions can be difficult — as a business you need to have more focus to determine how well your marketing campaigns … Continue reading 4 Social Monitoring Tools to Gain Insights on Your Brand Campaigns

Branding & Email Marketing: How to Share Your Brand Values via Email

Beatriz Redondo Tejedor — June 30, 2019 — June 30, 2019 It’s 2019 and the world of marketing seems to be in the midst of a conceptual revolution. With so many new buzzwords to learn, groundbreaking technology to use and creative ideas to try, brands have little time to even consider what “doing marketing” really … Continue reading Branding & Email Marketing: How to Share Your Brand Values via Email

4 Mistakes to Avoid when Identifying Influencers for Your Brand

Jessie Butner — May 31, 2019 Follow @JessGoFish — May 31, 2019 With brands such as General Mills spending up to a third of their digital budget on influencer marketing, it’s clear that businesses are seeing a positive ROI on their influencer campaigns. Collaborating with an influencer can improve brand awareness, grow social media following, … Continue reading 4 Mistakes to Avoid when Identifying Influencers for Your Brand

Your Digital Marketing Strategy Starts with a Great Brand Personality

Keira Koscumb — May 31, 2019 — May 31, 2019 Do you often look at brands online and wish you could replicate their style of communication? Do your competitors’ beefy digital marketing stats make you feel anxious your company is missing some secret ingredient for success? It doesn’t matter what your company sells, creating a … Continue reading Your Digital Marketing Strategy Starts with a Great Brand Personality

Here’s why truth in brand storytelling matters

Everlane and The New York Times remind us that a call-to-action has to deliver on the story you’re sharing while Patagonia’s commitment to sustainability resonates with their customers. Rachel Benner and Hannah Post on May 13, 2019 As urban millennials and self-proclaimed nature geeks, we look for brands that reflect who we are. Where we’ve … Continue reading Here’s why truth in brand storytelling matters