Tag Archives: brand

Brand loyalty remains high at 89%, driven by product and price rather than service

However, loyalty may be as much a function of inertia as anything else. Greg Sterling on November 26, 2019 Last year, Yotpo found that 90% of consumers surveyed considered themselves brand loyal, in contrast to the conventional thinking that loyalty was dead. That number hasn’t changed, according to this year’s survey of 2,100 U.S. adults; … Continue reading Brand loyalty remains high at 89%, driven by product and price rather than service

5 Reasons Why TikTok Marketing Should Be Ticked By Your Brand in 2020

Dan Seavers — November 22, 2019 Follow @TWDanSeavers As marketers, we love tried and tested. We walk the road well-traveled, lacking the time, the budget or the opportunity to try strategies that won’t guarantee you results. But now and then, something comes along that will disrupt your methods. And it’s up to you whether you … Continue reading 5 Reasons Why TikTok Marketing Should Be Ticked By Your Brand in 2020

How to Increase Subscribers on Your Brand New YouTube Channel

Jared Atchison — November 15, 2019 Are you looking for a way to grow the subscriber count of your brand new YouTube channel? If so, you’re not alone. Consumers are more engaged with video content than ever before. According to YouTube, people collectively watch one billion hours of videos every single day. Couple that startling … Continue reading How to Increase Subscribers on Your Brand New YouTube Channel

How Marketers Can Use Corporate Social Responsibility to Boost Brand Awareness 

Ryan Ayers — November 17, 2019 Follow @TheBizTechGuru In recent years, corporations have taken an increased interest in how their business activities affect society. Due to a range of influences, more organizations are practicing corporate social responsibility (CSR) – and boosting their bottom lines in the process. Some easy-to-recognize examples would be when major corporations … Continue reading How Marketers Can Use Corporate Social Responsibility to Boost Brand Awareness 

How to Influence Your Personal Brand on Social Media Before Someone Else Does

Albert Costill — November 14, 2019 Regardless if you’re searching for a job, seeking a promotion, or growing your business, building a personal brand can help you achieve these goals. More importantly, having your personal brand makes a great first impression and prevents others from tarnishing your good name. With that in mind, let’s dive … Continue reading How to Influence Your Personal Brand on Social Media Before Someone Else Does

Brand safety: Balancing risk and opportunity for your organization

Using sentiment analysis to track your brand safety risk and dial your marketing and sales activity up or down as needed can help your business’ bottom line. Kristina Podnar on November 11, 2019  Imagine a seesaw with a flamingo on one side and a grizzly bear on another. How would you ever stabilize them? That … Continue reading Brand safety: Balancing risk and opportunity for your organization

5 Easy Ways to Build Brand Awareness Using Social Media

Tiffany Fowell — November 4, 2019 A consistent brand can help you: Gain credibility Inspire trust & loyalty in your customers Boost your visibility within your market Justify charging a premium for your products & services Distinguish yourself from your competitors Establish a strong & consistent cross-channel customer experience While this isn’t limited to social … Continue reading 5 Easy Ways to Build Brand Awareness Using Social Media

Marketers have to play more videogames to make better brand experiences

Here’s a look into successful in-game mechanics and tactics that could help brand experiences drive engagement and revenue. Stefan Tauber on October 24, 2019  In case you don’t follow gaming, the first Fortnite Worldcup came to a glorious end a couple of months ago and the numbers alone were staggering: 40 million qualifiers, 20,000+ fans … Continue reading Marketers have to play more videogames to make better brand experiences

5 of the Best Strategies For Building Your Brand Through Social Media Marketing

Emily Goldfarb — October 24, 2019 With 89 percent of B2B marketers reporting that brand awareness is their top goal, branding through social media marketing is a valuable endeavor for your business. Keep reading to find out why and how to build your brand through social media. What Is Branding? Branding is how you distinguish … Continue reading 5 of the Best Strategies For Building Your Brand Through Social Media Marketing

Amazon Attracts Ad Dollars For Search And Brand Awareness Campaigns

Amazon Attracts Ad Dollars For Search And Brand Awareness Campaigns by Laurie Sullivan , Staff Writer @lauriesullivan, October 23, 2019 Some 70% of purchases attributed to Amazon’s DSP ads are new to brand advertising, according to a recent benchmark report by Tinuiti. With this increase, performance seems to be the catalyst for higher budgets related to … Continue reading Amazon Attracts Ad Dollars For Search And Brand Awareness Campaigns