Tag Archives: brand

How to Leverage Your Talent Brand and Hire More Effectively

Colleen McKenna — August 14, 2017 Follow @Colleen_Intero — August 14, 2017 TeroVesalainen / Pixabay From Employer Brand to Talent Brand: “We need to hire someone for that position, today.” End of meeting. With that statement dancing in the air, the CEO abruptly leaves your office and heads to another meeting. You already knew you … Continue reading How to Leverage Your Talent Brand and Hire More Effectively

How Smart Companies Embrace Brand Authenticity to Improve Customer Relationships

KC Claveria — August 11, 2017 Follow @kcclaveria — August 11, 2017 Most of us can detect phony people when we meet them, so we aren’t able to truly connect with them. It’s true with brands as well. Research conducted by The Drum in collaboration with Opinium shows that 78 percent of consumers feel brands … Continue reading How Smart Companies Embrace Brand Authenticity to Improve Customer Relationships

Does branded content drive brand lift? New research takes an in-depth look

Contributor Peter Minnium dives into the results from a study showing that branded content truly works and has a positive impact both on consumers’ brand awareness and their purchase intent. Peter Minnium on August 11, 2017   Most of us today can recall a time before the internet, or even the widespread availability of personal … Continue reading Does branded content drive brand lift? New research takes an in-depth look

5 Ways Your Personal Brand Can Bring Up the Quality of Your Website

Personal Branding Blog — August 10, 2017 — August 10, 2017 A professional website for your personal brand is important in building a professional reputation and attracting the visitors. The graphics and content are also the point of reference from which all other of your online properties tie into. By using the latest templates and … Continue reading 5 Ways Your Personal Brand Can Bring Up the Quality of Your Website

The Luxury Brand Marketing Model: Why Luxury Brands Need To Change Their Business Approach

By Jordan Kasteler August 10th, 2017   “Ultra-luxury products are differentiated from ordinary products through unique aesthetics. An explanation of the quality is best described through omission of words followed by physical evidence and presentation. The brand’s identity should be easily confirmed through a unique sensory experience.” – Adriaan Brits, Luxury Brand Marketing: The globalization … Continue reading The Luxury Brand Marketing Model: Why Luxury Brands Need To Change Their Business Approach