Julia Miashkova July 27, 2020 The year is 2020, and it’s now more than ever that we pay extra attention to what’s being said about people, institutions, and companies online. Even more so, online is officially the place where reputation is built or ruined, public support is gained or lost, and clients are won or … Continue reading Brand Monitoring 101: How to Track Brand Mentions on Social & The Web
Katy French July 20, 2020 How do you show people what type of employer you are, how you’re making a difference, and why they might want to come work for you? By telling the story of your employer brand. The better you can break down the walls of your company, take people behind the scenes, … Continue reading 10 Ways to Tell Your Employer Brand Story (With Awesome Examples)
‘S’ In SEO Now Means Stronger Brand Awareness, Reputation Tool by Laurie Sullivan , Staff Writer @lauriesullivan, July 16, 2020 SEO has emerged from being a traditional site-traffic building tool to one that is more often viewed as a marketing tool for building brand awareness and brand reputation, according to analysis released Thursday by Forrester. The … Continue reading ‘S’ In SEO Now Means Stronger Brand Awareness, Reputation Tool
Here are some opportunities to protect – and even greatly improve – the reputation of your business and its approach with customers. Ashley Segura on July 16, 2020 Managing a company’s brand, even during “normal” times, can be challenging depending upon your niche, your competition and the current circumstances. And of course, most of us … Continue reading Back to basics: How to manage your brand through a crisis
Derek Gleason July 7, 2020 Think it’s tough to earn links or shares for your content? Try earning money. For publishers, doing so is a push-pull between discoverability and monetization. News sites have long been at the forefront, but plenty of speciality sites (e.g., The Athletic, Cook’s Illustrated, Adweek) have paywalls, too. Search engines are … Continue reading Paywalls, SEO, and the Need for a Damn Good Brand
Lanre Onibalusi June 22, 2020 The modern world has gone through varying degrees of disruptions, however, none can be compared to what we have seen with the COVID-19 pandemic. To say that the global supply chain was heavily impacted by COVID-19 is just stating the obvious. Your business, as well as those of others, may … Continue reading Global Supply Chain: How Your Brand Should Transition to the New Normal
Katy French — June 15, 2020 Finding, hiring, and keeping the best people is more challenging than ever. Employees are more empowered to find new work, competition makes it harder for brands to stand out, and social media makes it easier to expose how brands treat employees. How do you keep your team aligned and … Continue reading 7 Things You Need to Build a Strong Employer Brand
Daria Gonzalez — June 11, 2020 Throughout the Covid19 pandemic and subsequent economic and social global crisis, few people have mentioned that within crisis lies great opportunity. It’s a truth, albeit one that is hard to see when putting out fires daily. (c) Wunderdogs Agency We are simultaneously living through one of the greatest pandemics … Continue reading How to Future-Proof Your Brand and Business in Times of Crisis
D2C Brand Public Goods Tests Advertising Rules Around COVID-19 by Laurie Sullivan @lauriesullivan, May 29, 2020 Public Goods is testing social media sites like Facebook by creating an advertising campaign to promote its hand sanitizers, face masks and other goods needed for COVID-19. Some publishers including Google and Facebook have created policies that prohibit the … Continue reading D2C Brand Public Goods Tests Advertising Rules Around COVID-19
Robert Passikoff — May 22, 2020 It’s an unfortunate byproduct of the COVID-19 crisis. Ill health of and the ultimate passing of brands. Current market conditions attributed to COVID-19 have decimated some company revenues and are pushing already-struggling companies over the edge into Chapter 11. But as marketers and brand consultants, recent Chapter 11 filings … Continue reading How to Avoid Bankrupting Your Brand
