Tag Archives: brand

5 Steps to Achieving Unparalleled Brand Exposure and SEO Boost from TV

Ryan Eldridge — November 15, 2017 — November 15, 2017 When marketing execs think of getting brand exposure on TV, they typically start with commercials and stop at sponsored segments. Yet today’s discerning viewer has tuned out to commercials, and they turn the channel when a sponsored segment starts. But TV is not dead. Done … Continue reading 5 Steps to Achieving Unparalleled Brand Exposure and SEO Boost from TV

Use These 4 Tips to Expand Your Personal Brand on Instagram

Personal Branding Blog — October 28, 2017 — October 28, 2017 Having a smart mobile marketing strategy is an important part of building your personal brand online. Leveraging your social networks to their fullest potential is also important for visibility. Instagram is one of the most widely used networks today that can help build a … Continue reading Use These 4 Tips to Expand Your Personal Brand on Instagram

How New Digital Advertising Rules Are Affecting Your Brand

Alice Williams — October 25, 2017 — October 25, 2017 You need to get to know the new digital advertising rules NOW. Consumer buying habits are changing dramatically. Companies that focus on traditional advertising efforts need to shift their focus to the digital sphere. Today, the most successful ad campaigns are rooted in digital marketing. … Continue reading How New Digital Advertising Rules Are Affecting Your Brand

Discover How to Best Connect with Online Influencers for Your Brand

Personal Branding Blog — October 13, 2017 — October 13, 2017 Pixabay High-level influencer connections can help your personal brand connect with the right prospects, which can increase your visibility and sales online. How can you connect with leaders in your industry? By seeking the right relationships with individuals and business leaders who are active … Continue reading Discover How to Best Connect with Online Influencers for Your Brand

Why Monitoring Employee Social Media Accounts Protects Your Brand

Janet Church — October 6, 2017 Follow @JanetChurch — October 6, 2017 StartupStockPhotos / Pixabay To monitor, or not to monitor? It is widely accepted by corporate social media and risk managers that major brand damage can occur via a social channel, but real harm can also come from employees’ social media accounts. For regulated … Continue reading Why Monitoring Employee Social Media Accounts Protects Your Brand

But do you love me? A brand intimacy agency ranks brands based on emotional connections to consumers

MBLM’s 2017 brand intimacy report ranks 386 brands across 15 industries based on emotional connections brands have with consumers. Amy Gesenhues on October 6, 2017    Everyone has a favorite coffee brand, or maybe a tech brand they are forever tied to — standing in line to buy the latest gadget at every launch. I … Continue reading But do you love me? A brand intimacy agency ranks brands based on emotional connections to consumers