Tag Archives: brand

Charter and Cox’s big cable-TV merger will ramp up the Spectrum brand in the cord-cutting era

May 16, 2025 Charter and Cox’s big cable-TV merger will ramp up the Spectrum brand in the cord-cutting era BY Natasha Etzel On Friday, cable companies Charter Communications and Cox Communications announced that they’ve agreed to merge. Charter will acquire Cox in a deal valued at $34.5 billion.  This is one of the biggest deals of … Continue reading Charter and Cox’s big cable-TV merger will ramp up the Spectrum brand in the cord-cutting era

What AI adoption in market research means for agency and brand marketers by Digital Marketing Depot

Download this new report to see how AI and synthetic data are reshaping market research — and what it means for your next campaign. Digital Marketing Depot on May 5, 2025         A new report from Cint reveals that 74% of market researchers are already using AI in their workflows — especially for data analysis … Continue reading What AI adoption in market research means for agency and brand marketers by Digital Marketing Depot

Brand trust is the most valuable asset your company owns

Trustworthy brands deliver on promises and live their purpose. See how authenticity and transparency boost consumer confidence. John Premkumar on April 30, 2025   Trust is the most powerful and valuable asset a company has. It directly influences customer loyalty, brand perception and overall business success. With trust, your customers don’t question whether you’ll deliver … Continue reading Brand trust is the most valuable asset your company owns

Consumers say email is the channel of choice for brand interactions

MarTechCharts highlights data of interest to marketers and marketing operations professionals. Mike Pastore on April 25, 2025   MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: SAP Emarsys and Deloitte. Click to enlarge. The Consumer Products Engagement report from SAP Emarsys and Deloitte found U.S. consumers prefer to interact with … Continue reading Consumers say email is the channel of choice for brand interactions

How to prove the value of brand marketing without sacrificing ROI

You can double down on performance marketing, but you’ll wind up spending more for less if you skip brand-building. Mike Ruff on April 15, 2025   Measuring the bottom-line impact of brand-building activities isn’t easy, but every company wants — and needs — to do it. Without it, it’s difficult to spend your advertising budget … Continue reading How to prove the value of brand marketing without sacrificing ROI

Autodesk’s CMO says Nike was the big brand winner on Super Bowl Sunday

February 12, 2025 Autodesk’s CMO says Nike was the big brand winner on Super Bowl Sunday Dara Treseder breaks down why so many brands adopted a ‘safe’ approach during Sunday’s big game. BY Robert Safian Super Bowl LIX had a clear winner on the field, but victory for brands was more hard-won. Many aimed for impact, … Continue reading Autodesk’s CMO says Nike was the big brand winner on Super Bowl Sunday

Brand And Performance Are Codependent – Here’s Why

Brand And Performance Are Codependent – Here’s Why by Laurie Sullivan , Staff Writer @lauriesullivan, January 29, 2025 Algorithm-driven media and AI-generated creative tools will teach advertisers and marketers how to use data behind every campaign to drive better results, but the key to remember is that brand and performance are codependent, despite having a limited … Continue reading Brand And Performance Are Codependent – Here’s Why

3 steps to tell your brand story when nobody knows your name

January 21, 2025 3 steps to tell your brand story when nobody knows your name Authenticity and understanding your audience, paired with the right channels, is key. BY Grace Keith Rodriguez You’ve invested your time, energy, and resources into building your company. Now you’re met with the new challenge of building your brand, telling your story, … Continue reading 3 steps to tell your brand story when nobody knows your name