Tag Archives: brand

Defend Against Consumer Tradedown: It’s Your Brand Versus… Itself

Defend Against Consumer Tradedown: It’s Your Brand Versus… Itself by Hunter Thurman , October 3, 2022 As product marketers face inflationary pressures, many wonder, at what point will people switch from premium to store brands? But neuroscience reveals this fallacy. Consumer data shows that  even in lower-income households, pricing considerations do not solely underlie shopper … Continue reading Defend Against Consumer Tradedown: It’s Your Brand Versus… Itself

Porsche IPO: Stock will trade separately as Volkswagen takes the luxury car brand public

  By Michael Grothaus September 06, 2022 Volkswagen has announced that it will move ahead with the initial public offering of one of its (and the world’s) most iconic car brands: Porsche. But while the 91-year-old automotive luxury brand is expected to have one of the largest IPOs of any European company this century, its … Continue reading Porsche IPO: Stock will trade separately as Volkswagen takes the luxury car brand public

How Misleading Content Impacts Brand Perception, Favorability And Trust: IAS Report

How Misleading Content Impacts Brand Perception, Favorability And Trust: IAS Report by Laurie Sullivan  @lauriesullivan, September 7, 2022 Consumer trust in a brand has become crucial to purchase decisions. Some 51% of consumers say online content adjacency influences their trust in a brand, and 69% say their level of trust influences their decision to engage … Continue reading How Misleading Content Impacts Brand Perception, Favorability And Trust: IAS Report

2 important ways to build customer trust and brand equity with data

Here are the investments marketers should make to gain a competitive edge while remaining privacy-safe. Chris Wood on August 30, 2022 Brands have to be proactive about the privacy concerns their customers have by being transparent in two important areas — customer experience (CX) and data collection and enrichment. Only in this way can brands … Continue reading 2 important ways to build customer trust and brand equity with data

Yahoo Taps Comscore To Expand CTV Brand Safety Tools, Contextual Abilities

Yahoo Taps Comscore To Expand CTV Brand Safety Tools, Contextual Abilities by Karlene Lukovitz  @KLmarketdaily, August 19, 2022 Yahoo has partnered with Comscore to expand connected TV (CTV) brand safety tools and contextual segmenting capabilities in its demand-side platform (DSP).The Yahoo DSP will integrate Comscore Activation, a set of pre-bid inventory filters powered by contextual … Continue reading Yahoo Taps Comscore To Expand CTV Brand Safety Tools, Contextual Abilities

How Under Armour’s Curry Brand shoes are taking off in the metaverse

What marketers can learn from Under Armour’s roadmap for “NF3s.” Chris Wood on July 29, 2022 Under Armour’s Curry Brand sneakers are moving as fast in the metaverse as they do on the court. While NBA three-point king Stephen Curry extended his legacy with a fourth league title (and fourth Finals MVP) this spring, hoops … Continue reading How Under Armour’s Curry Brand shoes are taking off in the metaverse

51% of consumers would leave a brand if digital experience isn’t as good as in-person

PwC survey finds younger consumers are more likely to switch brands. Chris Wood on July 21, 2022 More than half of U.S. consumers (51%) say they’d be less loyal to a brand if the digital experience isn’t as enjoyable as in-person, according to PwC’s Customer Loyalty Survey 2022. For Gen Z, that number soared to … Continue reading 51% of consumers would leave a brand if digital experience isn’t as good as in-person

Research Points To Power Of Social Brand Conversation On Consumer Decision Making

Research Points To Power Of Social Brand Conversation On Consumer Decision Making by Richard Whitman , Columnist, July 15, 2022 Publicis Media and Twitter recently collaborated on a research study that the companies say point to the power of social brand conversation on consumer decision making and sales.    This study surveyed 9,600 consumers on … Continue reading Research Points To Power Of Social Brand Conversation On Consumer Decision Making