Tag Archives: brand

Crafting a Great Website: Tips to Consider as You Build Your Brand

Angela Hausman, PhD March 24, 2021 With the world becoming increasingly web-based crafting a great website is critical for business success. You need an amazing website that’s mobile-friendly, offers a superior customer experience, drives traffic toward conversion with the right offers, and contains valuable content that’s updated consistently for proper SEO (search engine optimization). Developing … Continue reading Crafting a Great Website: Tips to Consider as You Build Your Brand

Brand relevance index, headless CMS: Tuesday’s daily brief

Plus, CDPA untangled Pamela Parker on March 16, 2021  Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, … Continue reading Brand relevance index, headless CMS: Tuesday’s daily brief

10 Essential Brand Tools That Will Ensure the Success of Your Next Website

Andy Woods March 6, 2021 Your new business website will be a pivot, around which you will be able to orchestrate marketing, sales and business success. With it being so vital and so connected to the heart of the business, a new website project offers the perfect opportunity to review and refresh your brand positioning. … Continue reading 10 Essential Brand Tools That Will Ensure the Success of Your Next Website

Brand Safety For CTV Comes First, Performance Is A Close Second

Brand Safety For CTV Comes First, Performance Is A Close Second by Wayne Friedman , February 19, 2021  Although there is a continued lack of simple, industry-wide standards for cross-media and/or connected TV metrics — as well as some eye-opening fraud issues — CTV advertising dollars are estimated to rise to $11 billion. What’s the … Continue reading Brand Safety For CTV Comes First, Performance Is A Close Second

The Top Instagram Metrics to Track the Performance of Your Brand

Pankaj Narang February 19, 2021 When it comes to social media marketing, tracking the performance of your different initiates is important for the success of your brand. With one billion active monthly users on Instagram, the platform serves as a powerhouse to promote your brand. With 80% of Instagram users following business accounts and 46% … Continue reading The Top Instagram Metrics to Track the Performance of Your Brand

Instagram Growth Hack: 5 Tools You Need to Build Your Brand Following

Chanakya Kyatham January 29, 2021 If you’ve an Instagram account and you’re trying to grow the followers, you know the truth: Gaining Instagram followers is not easy! One of the things that is so annoying about growing Instagram following is ‘attracting the right audience and then retaining them.’ But it turns out, there are few … Continue reading Instagram Growth Hack: 5 Tools You Need to Build Your Brand Following