Tag Archives: brand

7 Sure-fire Tips to Increase Brand Awareness with Emails

Kevin George — October 11, 2018 Follow @imkevin_monk — October 11, 2018 82% of marketers consider email as the most effective channel to market content and improve lead nurturing and conversion rates. Therefore, if you are a marketer willing to increase your brand awareness, leveraging email marketing is the key. It wouldn’t only help you … Continue reading 7 Sure-fire Tips to Increase Brand Awareness with Emails

Can Programmatic Build Brand?

Can Programmatic Build Brand? by Nina Lentini , Staff Writer @Nina_Lentini, (September 05, 2018)     “If you want to grow a brand, you better start thinking about relevancy and the presence and continuity against prospects who are not currently customers. So how do we make programmatic branding relevant to non-customers and then to people who are … Continue reading Can Programmatic Build Brand?

How to Design an Email Campaign that Meets Brand Guidelines

Kevin George — August 24, 2018 Follow @imkevin_monk — August 24, 2018 With number of emails being sent and received every day reaching a whopping figure of 269 billion, it is imperative for businesses to understand the importance and potential of email marketing. Consequently, this is the reason marketers in the United States alone are … Continue reading How to Design an Email Campaign that Meets Brand Guidelines

The worlds of brand and trade marketing need to unite

Collaboration between brand and trade marketing teams is critical for long-term success, says contributor Andrew Waber. Here’s how to make this tactical and strategic alignment a reality. Andrew Waber on August 23, 2018   There seems to be a massive shift in the way successful brands allocate dollars and other resources to their online marketing … Continue reading The worlds of brand and trade marketing need to unite

Use Scrum in Agile Marketing to Bring More Visibility to Your Brand

Personal Branding Blog — August 22, 2018 — August 22, 2018 It’s important for your personal brand to be prepared for the latest marketing trends online. In order to accomplish this we need to have specific systems and instructions in place. Scrum methodology and agile marketing both help you to prepare for the future and … Continue reading Use Scrum in Agile Marketing to Bring More Visibility to Your Brand