Carol Forden — July 31, 2018 Follow @carolforden — July 31, 2018 Today, companies and brands are often unsure of what to post on social media and often resort to self-promotion, which to be honest is boring and one of the worst things you can do. Social media when utilized correctly and with a purpose … Continue reading How To Build A Brand Community Using Social Media
Why Hasn’t Google Felt The Repercussions Of Its Brand Safety Failings? by Nick Welch , Op-Ed Contributor, July 27, 2018 Google’s earnings announcement this week showcases how the company can seemingly do no wrong. Ad revenues continue to grow — even as some brands still refuse to spend their budgets on YouTube ad placements following … Continue reading Why Hasn’t Google Felt The Repercussions Of Its Brand Safety Failings?
Personal Branding Blog — July 26, 2018 — July 26, 2018 When it comes to building a brand it’s important to know how influencer marketing differs from developing thought leadership. As trends and technology cause a shift in our online world both concepts have emerged to mean two very different things. How can your brand … Continue reading How Thought Leadership Differs From Being a Brand Influencer
Joana Ferreira — July 18, 2018 Follow @JoanaMarketing — July 18, 2018 Free-Photos / Pixabay You’ve spent months planning out your new business, and now it’s time to think about creating a marketing plan for your launch. For a small business start-up, marketing budgets are often tight and there is no room for big advertising … Continue reading How to Use Influencers to Launch Your Brand
Online and offline brand conversations occur in two vastly different ecosystems. Greg Sterling on July 13, 2018 The conventional thinking is that social media conversations about brands are representative of broader consumer sentiment in the overall market. However, new research from Engagement Labs finds online discussions and sentiment are not necessarily predictive of offline … Continue reading Report: Social media sentiment not predictive of offline brand outcomes
Candace Huntly — July 8, 2018 Follow @SongBird_TO — July 8, 2018 One of the most common questions entrepreneurs have relates to brand development. What does it mean and how much work do you need to do to develop it? Some business owners feel like they just need to develop a product or a logo … Continue reading Do You Need a Brand to Start a Business?
Andrew Morton — July 8, 2018 — July 8, 2018 rawpixel / Pixabay As any SEO worth their salt will tell you, high-quality backlinks are a vital component of what helps your site to rank within its identified keyword pool. As one of the few aspects of the Google’s algorithm that has been confirmed by … Continue reading Maximising the Link Value of your Brand
Contributor John Nardone explains how being an empathetic marketer can help you with everything from managing data to conceiving of dynamite creative. John Nardone on June 28, 2018 With GDPR recently coming into effect, advertisers are once again fretting over their use of consumer data. In Europe, the fretting is beneath a regulatory cloud, … Continue reading It’s time for the brand promise to evolve. Again.
Personal Branding Blog — June 22, 2018 — June 22, 2018 Visual marketing is one of the best ways to attract subscribers to your personal brand. If you want to take your business marketing strategy to the next level then Pinterest is a great way to gain more visibility. Would you like to attract a … Continue reading Create a Winning Pinterest Brand Marketing Strategy
Erika Montgomery — June 22, 2018 Follow @PublicityErika — June 22, 2018 Keep scrolling to learn how to boost your brand’s awareness and engage with customers through the use of video Videos are one of the most effective channels for customer engagement. One study shows that potential customers are 85% more likely to buy a … Continue reading How To Use Video Marketing To Build Brand Visibility