Tag Archives: brand

Can You Prove Well-being, Culture and Social Responsibility Programs Impact Retention and Brand?

Julia Li — February 7, 2018 — February 7, 2018 Watch our Webinar to learn how your company can achieve your positive business engagement goals. Did you know that Forbes has named 2018 “The Year of Employee Experience”? Companies with a strong and positive culture have employees that are happy, productive and loyal to their … Continue reading Can You Prove Well-being, Culture and Social Responsibility Programs Impact Retention and Brand?

How to use brand mentions for SEO, or the linkless future of link building

Links have long been the major ranking factor to optimize, but search engines may have just found a more accurate signal to rely on. Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core … Continue reading How to use brand mentions for SEO, or the linkless future of link building

Nearly 80% of consumers would end brand relationship over unauthorized data usage

SAP study reflects people are selective about what data they’ll share and why Greg Sterling on January 19, 2018   As we approach implementation of the General Data Protection Regulation (GDPR) in Europe and brace for its repercussions in the US, privacy is on the minds of many brands and marketers. A new survey from … Continue reading Nearly 80% of consumers would end brand relationship over unauthorized data usage