Sahail Ashraf November 12, 2021 The Gif, meme and emoji thing has been around for a while now, and brands embrace it. But should you? And how should you manage the whole thing? Social media marketing is something that rarely stands still, and recently we have all had to deal with significant changes in how … Continue reading Gifs, Memes and Emojis: Are They Right for Your Brand?
Dinesh Agarwal November 12, 2021 If you’ve even spent 10 minutes on Instagram or Twitter, you might have come across some form of influencer marketing. Since people avoid ads and annoying pop-ups on their screens every now and then, brands have to find more natural ways to attract people’s attention – and influencer marketing can … Continue reading What Is Influencer Marketing? How Can It Work For Your Brand?
In the hybrid work era, efficient and fast growth requires a new approach to delivering consistent, on-brand customer experiences Grammarly on November 11, 2021 Marketing functions are at a turning point in their evolution. In the wake of recent challenges, CMOs and leaders face an imperative: reenvision operations and brand experiences to drive growth without … Continue reading CMOs, It’s time to rethink your brand experience for long-term growth
Pam Hughes November 2, 2021 Want to achieve better SEO results for the lowest possible cost? SEO tools track the health of your website. They give you actionable data to make it more successful by identifying opportunities and weaknesses that could prevent you from ranking high in SERPs (search engine results pages). Why SERPs are … Continue reading 25 Free SEO Tools to Enhance Your Website + Grow Your Brand
Erin Hynes October 26, 2021 Brand affinity is becoming increasingly important. Research consistently shows that consumers, particularly millennials, are 4 times more likely to purchase from a company?that is purpose-driven. Globally, 94% of consumers say it is important that the companies they engage with have a strong purpose, and 83% say companies should only earn … Continue reading Build Brand Affinity with Contextual Advertising
Slye Joy Serrano October 25, 2021 The holiday season is the single biggest revenue generator for brands every year. Starting from October up until December, the calendar is packed with Mega Sale Days for businesses. Last year’s holiday sales were expected to take a hit, but there were huge eCommerce gains to offset the holiday … Continue reading Stand Out for the Holidays with Video: Tips to Ramp Up 2021 Holiday Brand Awareness
With Younger Audiences Going Ad-Free, Brand Integration Is More Important Than Ever by Meilani Weiss , Op-Ed Contributor, October 22, 2021 Media consumption of the modern viewer looks very different than it did just a few short years ago. The COVID-19 pandemic, along with the preferences of both millennial and Gen Z cohorts, have accelerated … Continue reading With Younger Audiences Going Ad-Free, Brand Integration Is More Important Than Ever
New Report Explores Brand Opportunities In Burgeoning World Of ‘Community Commerce’ by Richard Whitman , Columnist, October 18, 2021 TikTok, Publicis Groupe and World Advertising Research Center are out with a new report about emerging opportunities for brands in what they call “community commerce.” That’s not to be confused with “social commerce,” which the report … Continue reading New Report Explores Brand Opportunities In Burgeoning World Of ‘Community Commerce’
Andres Muñoz October 14, 2021 When you think about influencers, Instagram is probably the first thing that comes to mind. And that’s because the features and popularity of the platform gave personalities the ability to share their lives and build a closer connection with their audience. This connection makes consumers trust the opinion of the … Continue reading How to Find Instagram Influencers For Your Brand
Michael Brito October 9, 2021 Audio as a form of media has been growing steadily for years. But with the recent rise of social audio platforms and their democratization of social spaces, brands found in audio a gap with exciting opportunities for connecting with audiences. What’s better is that these audiences are some of the … Continue reading How Social Audio Delivers on Brand Storytelling
