Tag Archives: brand

The connected brand: A framework to guide content and creative development

In part one of his multipart series on the connected brand, contributor Thomas Stern dives into the elements that make for a cohesive brand experience across all channels: voice, personality and messaging. Thomas Stern on March 29, 2017   When brands build a framework and connect all aspects of their marketing approach, they create efficiency … Continue reading The connected brand: A framework to guide content and creative development

Lack Of Brand Safety Is A ‘Death Spiral’ For Marketers

Lack Of Brand Safety Is A ‘Death Spiral’ For Marketers by Tobi Elkin, Staff Writer @tobielkin, March 24, 2017 As more advertisers curtail non-search advertising on its platform, Google finds itself in the line of fire and looking for technology solutions that also require human judgment. Google acknowledged it will hire more people and deploy … Continue reading Lack Of Brand Safety Is A ‘Death Spiral’ For Marketers

Want More Brand Searches on Google? Advertise on Bing or Facebook [DATA]

Mark Irvine — March 18, 2017 — March 18, 2017 We keep it no secret around here that Google search is big business. With a healthy majority of the search market share across the globe, it’s critical for businesses to be present and successful when their prospects are searching on Google. Via Statista But as … Continue reading Want More Brand Searches on Google? Advertise on Bing or Facebook [DATA]

Top 5 Social Media Monitoring Tools To Track Your Brand Keywords

By Aleh Barysevich March 17th, 2017 Since brand presence on social media became essential, social media monitoring became a regular part of every marketer’s job. The issue, as with many digital marketing activities, is that manual monitoring is time-consuming and cumbersome to the point that one can’t possibly perform it well with no help from technology. … Continue reading Top 5 Social Media Monitoring Tools To Track Your Brand Keywords

Hunting for an Exec Role? How + Why You Must Start Building Your Online Brand

Virginia Franco — March 16, 2017 Follow @VAFrancoResumes— March 16, 2017 Targeting an executive and C-suite role often requires a solid online reputation, because recruiters use social media to find and vet candidates, and for proof that you are who you say you are, and know what you say you know. As someone who works … Continue reading Hunting for an Exec Role? How + Why You Must Start Building Your Online Brand