74% of enterprises that deployed AI customer agents have rolled them back after governance failures damaged CX and trust. By Pamela Parker Published on May 21, 2026 Last year, a grieving air traveler asked Air Canada’s chatbot about bereavement fares. The bot invented a refund policy that did not exist. The customer acted on … Continue reading Bad AI customer agent bots are a growing brand risk
Struggling with brand consistency? The solution isn’t necessarily more tools. It’s the right tools, assembled and aligned with intention. By Canto Published on May 15, 2026 Most marketing teams have no shortage of tools. In fact, the average B2B organization manages between 12 and 20 martech tools. And yet, maintaining brand consistency at scale … Continue reading Build a martech stack that makes it easy to manage your brand by Canto
Companies without clear brand relevance and long-term strategic stewardship risk losing AI visibility and differentiation. By Reid Holmes Published on May 14, 2026 There’s a cruel irony at the center of marketing leadership. The CMO is in charge of one of the most complex, long-horizon jobs in business. But everything they do is measured … Continue reading Why AI makes brand leadership more important
As AI reshapes discovery, brands built on transactions lose ground. Use this prompt to test and strengthen your brand’s visibility. By Reid Holmes Published on April 14, 2026 Brand investment has always paid off in the long run. We’ve known this for decades. What’s changed is that AI now requires brand clarity for … Continue reading AI rewards brand meaning and punishes everything else
Search is shifting from traffic acquisition to brand trust. Learn why narrative control, authority and omnipresence now define SEO success. By Kevin Cotch March 6, 2026 If you’re an organic search marketer, you know the industry has been fundamentally disrupted over the last two years. As a community, we continue to debate short-term … Continue reading Why organic search is becoming a brand trust channel
March 03, 2026 The HBO brand doesn’t deserve this BY Grace Snelling HBO Max might be getting a brand update. Again. The streaming service has notoriously waffled between different names and logos over the past several years. More recently, it got caught up in an intense bidding war between Netflix and Paramount Skydance to acquire … Continue reading The HBO brand doesn’t deserve this
When Google Changes Brand Websites To AI Pages In Dynamic Takeover by Laurie Sullivan , Staff Writer, February 27, 2026 There has been so much discussion about the value of websites in the future that after seeing this patent, it all makes much more sense. Google’s patent — titled AI-generated Content Page Tailored To A … Continue reading When Google Changes Brand Websites To AI Pages In Dynamic Takeover
Ring’s ‘terrifying’ Super Bowl ad resulted in people disconnecting or destroying the device. The lesson for marketers goes way beyond ‘Don’t do that.’ By Constantine von Hoffman February 17, 2026 People may debate which Super Bowl ad was the best, but there’s no question which was the most consequential — and not in a … Continue reading How to wreck your brand in 30 seconds
AI forms brand perception upstream, long before buyers see your positioning. Consistent delivery across every touchpoint is now the differentiator. By Eric Dates February 9, 2026 B2B marketing has always loved certainty. Clear value props. Clear differentiation. Clear “why us.” A neat list of features, benefits and proof points that make a … Continue reading Brand is the decision in B2B, and AI decides first
How Much Can Your Brand Manipulate ChatGPT Results? by Laurie Sullivan , Staff Writer, February 3, 2026 OpenAI CEO Sam Altman has been looking to raise up to $100 billion in a fundraising round to take the company through an initial public offering by the end of this year. The company is valued at around … Continue reading How Much Can Your Brand Manipulate ChatGPT Results?
